Jing Tian will not be able to endorse advertisements for three years. How much will it cost him?

Jing Tian made an advertising endorsement for a company's related products, which was suspected of violating the relevant provisions of the Advertising Law. She still speaks when she knows that ordinary food is not allowed to carry out health care treatment and publicity, which has violated the relevant provisions of the Advertising Law. The relevant departments confiscated 2.579 million yuan of illegal income and imposed a fine of 4.6222 million yuan, totaling 7.226438+0.2 million yuan.

I haven't received an endorsement for three years.

Star Jing Tian paid a fine of 7.22 million yuan and was not allowed to speak for three years. China Television Association said that Jing Tian was punished for illegal advertising endorsement. This is not only a powerful measure to maintain market order and protect the legitimate rights and interests of the masses, but also an inevitable move for multi-departments to jointly carry out comprehensive management in the entertainment field and lead new trends in the industry. It also sounded the alarm for the vast number of literary and art workers, and it is necessary to further strengthen self-discipline and strictly abide by the law.

Subsequently, Jing Tian issued a letter of apology, saying that he would cooperate with the work as soon as he received the notice from the market supervision department, and made a solemn apology for not fulfilling the obligation of full review when signing the contract, which had a negative impact on consumers. He has paid all the fines, deeply aware of his work omissions, and will never endorse any related products in the future.

heavy losses

Jing Tian is one of the few artists who has been fined for illegal endorsement in recent years, so many netizens asked Jing Tian if she would be cool. It seems unlikely at present, but it is true that her business value has plummeted. In addition, according to the relevant provisions of the China Advertising Law, Jing Tian can't endorse advertisements for three years. A natural person, legal person or other organization that makes recommendations in false advertisements and proves that it has been subject to administrative punishment for less than three years shall not act as an advertising spokesperson. You can't endorse advertisements for three years.

Because illegal endorsement is the stain of celebrity endorsement, it will definitely have an impact on Jing Tian's subsequent endorsement. No, after the news that Jing Tian was fined came out, Dior, a luxury brand, directly hid the relevant Weibo in Jing Tian, which is likely to be removed from the list. Commercial endorsement is the most direct and quick response when a star turns over, because the brand certainly doesn't want to damage its own brand because of the spokesperson's problem. Jing Tian suffered heavy losses this time.

label

If the contract is cancelled due to the artist's problem, the brand party not only does not need to be responsible for the cancellation, but can even ask the artist to refund the endorsement fee and even claim compensation. When Wu Mou was arrested, the famous lawyer Zhang Qihuai explained the problem. At that time, Zhang Qihuai said that due to the losses caused by artists to businesses and other performing arts films, he could sue for compensation for all the endorsement fees caused by damage and breach of contract. If the merchant sues, the court will definitely make a judgment, and regardless of whether he has execution ability or not, the losses caused by breach of contract will definitely be compensated.