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How to design a promotional poster? What are the steps to make a poster?

How to make promotional posters? To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials based on the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Christmas Eve", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster. According to the requirements of the layout, the text should be typeset first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors. After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two. After the background, text, and pictures are all produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. What are the steps to make a poster? To make a beautiful poster, you must first clarify the theme of the poster, and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. There are the following steps: First, clearly define the purpose of making posters. Understanding your poster's audience and creating an overall framing message will have an impact on the colors chosen, the choice of text, and other design elements you may want to use. Two, create a draft. When starting to create the first draft of your poster design, be careful not to overwhelm your audience with too many details. Third, add elements. Insert graphic elements or illustrations, giving priority to the main image you want to use.

Extended information: Posters are a common way of publicity in our daily lives. Basically, companies will use posters to promote their activities, products, etc., and pass these effective information to the audience. How to design a poster

How to design a poster

Introduction: When designing posters, you may also wish to learn from music inspiration, change the rhythm and layering, and create a three-dimensional and multi-dimensional visual impact. Here are some methods that can help you design your poster to be more attractive. Welcome for reference!

Proportion application

Many designers determine proportions based on feeling when designing posters. But sometimes our intuition is not always the most accurate. Mastering some proportion principles can be of great help in how you allocate various spaces in the layout. Let’s look at some basic methods:

The Golden Section

The Golden Section was discovered by the Greeks in 500 BC. This principle was once called the "key" to applying proportions. The principle of the golden section is to divide a whole into two parts. The ratio of the smaller part to the larger part is equal to the ratio of the larger part to the whole. The formula is expressed as: a:b=b:(a b). The ratio of a rectangle that conforms to the golden section principle is 1:1.618.

Whether people are aware of this ratio or not, most people prefer a rectangle that conforms to the golden ratio. In design works, using the golden section rectangle gives people a more coordinated, natural and comfortable feeling.

The golden section is widely used in sculpture, painting and architecture.

In addition to handmade works, you can even find the Golden Section principle in the structures of animals and plants.

If you observe the proportions of some posters, advertising magazines, and other rectangles, you can find that they all apply the golden section principle to divide space or line segments.

The square root ratio of 2

The square root ratio of 2 is also widely used in poster layout. Their ratio is 1:1.414 (the square root of 2 is 1.414), which is slightly different from the golden section ratio. There are differences. It is said that the square root of 2 symbolizes holiness and birth. So this ratio can often be seen in some ancient works.

In poster design, the application of the square root ratio of 2, like the golden section principle, can also create a coordinated composition.

Text layout

Many people will take it for granted that the image elements involved in a design work refer to non-text things - in fact, in the eyes of many designers, text is Also an important visual element.

Imagine those attractive poster works, and you will find that when you communicate with the works, although a picture of young lovers running in the waves may evoke many memories for you, but if If text layout is not used properly - these words include the company's LOGO, descriptions and other text - how can you achieve the purpose of real communication?

Text layout is a top priority for poster designers. Because the font itself has a sense of power, and the words used in the posters are very condensed sentences, concise and meaningful. In modern design, typography includes all factors related to the text itself, its placement, and the images within it—so typography is not just about choosing a font.

But when we are designing a poster, choosing a certain font is always the starting point of our design. Now that we have thousands of fonts available, where do we start?

Due to the revolutionary development of desktop publishing systems, everyone is eager to choose fonts. However, in order to make the poster have a consistent and coordinated effect, generally no more than 3 fonts should be used in a poster. When 2-3 fonts are used in a poster, the difference between the fonts makes it look very eye-catching - because they create contrast. However, if we use many types of fonts, it will appear very confusing and the focus will not be highlighted. The purpose of our comparison is to highlight the most important things.

If several fonts are very close, the audience will be confused. Especially in posters, text information must be conveyed quickly, and the layering of information must be clear and distinct. Don't use bold or italics too much. In many specific fonts, bold and italics sometimes differ greatly from their original fonts.

Principles of text layout

Among the many principles of text layout, perhaps the most important ones are simplicity and moderation.

Some decorative fonts are very attractive. There's no doubt that using these fonts in your poster design will get someone's attention - but not everything that gets attention is good. Choosing the wrong fonts, especially those that are very decorative, can ruin your message. In most cases, we don't need decorative fonts. If we have used many design elements in the poster design, such as pictures and other repeated elements, then choosing a simple font will help your message to be conveyed more quickly. Because simple fonts and complex compositions can coordinate better.

If your composition is very simple, you can also choose some relatively complex fonts. This can serve two purposes: first, it can increase the decorative effect of the poster and make the overall composition more attractive. Second, it draws other people’s attention to the words.

The use of decorative fonts must be as sparing as possible. For example, it can be used for text with only one or two words, but it should not be used in explanatory text composed of many words. Using a simple font and a decorative font can have a good coordination effect and make the text more layered.

This leads to some other important principles when using text: coordination and contrast. The strong contrast between the two fonts can catch other people's eyes or make the work stand out. Harmony and contrast can be created through different fonts or the contrast between text and other elements, such as text and pictures. ;

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