How to design a corporate culture

Corporate culture includes the material layer, the institutional layer and the spiritual layer.

The material layer is the external manifestation of corporate culture, including: 1. Corporate appearance. For example, the company's natural environment, architectural style, office design, etc., the jewelry sales point should be located in a place with a large flow of people, and the facade decoration should be luxurious and noble. It must be grand and trustworthy. 2. Product appearance and packaging. Different products should have their own characteristics. Ladies should pursue eye-catching and sparkling products, while young women should pursue fashionable designs. Like me, I prefer streamlined designs. Packaging is very important and should be distinctive. There is also after-sales service, which must be done well! 3. Commemorative markers. In public relations activities, you can give members souvenir albums and souvenirs.

The system layer is about constraints and norms: 1. Work systems, such as labor and personnel management systems and reward and punishment systems, can constrain employees' thoughts and behaviors. 2. Responsibility system. Such as employee job responsibility system, clear division of labor among departments, and mutual cooperation. 3. Special customs. Such as birthday parties, weekend lunch parties, factory celebrations, etc.

The spiritual layer is the core and soul, giving employees a sense of accomplishment and belonging, and making consumers trust them. We should consciously promote and cultivate outstanding talents among employees. values. The corporate culture wall is very important for the company's cultural display and image promotion. The corporate culture wall is a wall used to promote the company, promote company culture, promote company brand building, and help the company enhance its brand image. Use wall landscape beautification as an effective carrier to support the company's spiritual civilization creation work, and combine it with improving and beautifying the company's environment. Effectively integrate the company's image and brand. Describe a harmonious, civilized, humanistic and artistic corporate environment. Then an excellent cultural wall should have the following points

First of all, the corporate culture wall is to express the company's corporate image, convey corporate culture, display the company's strength, let customers leave a deep impression on the company, and improve the company. visibility. Therefore, the cultural wall plays a very important role in what kind of corporate image is presented to customers. When a customer enters the company, his understanding of the company starts from the corporate culture wall and corporate environment. It will also create cohesion and centripetal force among employees, and it will also have an important impact on the external image of the company. It is a must-have content for the corporate culture wall. Such as corporate goals, corporate purpose, corporate spirit, etc. These contents are best displayed in posters with both pictures and text, which will impress people and enjoy the beauty at the same time!

Secondly, the walls of the company office The layout must highlight the emphasis on employees, rather than all kinds of rigid rules and regulations! Such as various slogans to motivate employees and team spirit slogans, it is best to have rich and diverse forms instead of simple words. For example, use animal version or comic version, the content expressed is more likely to be accepted by employees! The corporate culture wall can improve team cohesion and execution, motivate employees to actively carry out work, unify department goals, improve work efficiency, and always remind employees of work plans, rules and regulations, etc.

Finally, the walls of different departments of the company can be decorated with different contents to highlight the characteristics of the departments! For example, the sales department can place some classic sales concept wall charts, the conference room can place some discipline or slogans to encourage everyone to communicate, and the finance department can place some pictures related to careful budgeting.