Who is the new spokesperson of Sprite?

On March 9th, Sprite, a brand owned by Coca-Cola, officially announced its brand-new spokesperson for 2020 in Weibo, and Hua Chenyu, Mao Buyi, New Pants and Liu Baixin were selected. In the four advertisements released, they strongly asked, "What is your desire?" .

From this point of view, Sprite's "brand-new campaign" in 2020 is also full of courage, changing the "cold heart and flying heart" that it has insisted on for many years into "cold heart and quenching thirst".

Choosing a musician with a smaller audience as a brand-new spokesperson is more obvious behind this. The change of music taste of a new generation of young consumers is changing the rules of the marketing industry.

Compared with Sprite, which used to be fresh and energetic, a series of actions in 2020 show that this "old brand" is releasing new vitality.