Hotel New Year’s Eve Event Marketing Plan

Sample hotel New Year’s Eve event marketing plan

In order to ensure that the event is carried out in an orderly and effective manner, it is usually necessary to prepare an event plan in advance. The event plan refers to the plan formulated for a certain event. planning documents. How should we develop an activity plan? The following are hotel New Year’s Eve event marketing plan examples that I have collected for everyone. They are for reference only. You are welcome to read them.

Hotel New Year’s Eve Event Marketing Plan 1

1. Purpose of Double Festival Promotional Activities

By carrying out a series of restaurant environment atmosphere creation during Christmas and New Year’s Day, Promotional activities such as discounts and on-site interactions can achieve the purpose of increasing the restaurant's operating sales revenue during the Double Festival, and at the same time improve the restaurant's brand awareness in the region, making it a good company in the minds of consumers, especially family consumers. image and high-quality products and services to prepare customer resources for the hotel restaurant’s New Year’s Eve dinner, Lantern Festival and other subsequent promotional activities.

2. Double Festival Promotion Time

December 24, 20xx (Sunday X) to January XX, 20xx

3. Double Festival Promotion Event theme

Christmas theme: Blue Dream Christmas, Passionate Restaurant

New Year’s Day and New Year theme: New Year, new atmosphere, great feedback from restaurant customers in the New Year

IV. Contents of Double Festival Promotional Activities

Activity 1 "Celebrate Christmas and Welcome the New Year" Thematic Cultural Wall

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcome the New Year" is specially produced to This special way to decorate the holiday atmosphere of the hotel restaurant, the entire cultural wall is hung with snowflake pendants, Santa Claus statues, golden garlands, small stars, etc., and beautiful poems are also posted on the cultural wall. Customers can also write their own messages on the Christmas greetings and New Year's expectations. The active cultural atmosphere makes everyone feel more confident when the New Year arrives.

Activity 2: The Christmas choir sings to send blessings

The restaurant staff formed a Christmas choir to send Christmas Eve blessings to every guest in the restaurant lobby and other areas. The blue-themed blue lights, blue spheres, blue shuttle space, and Christmas red plants form a wonderful and imaginative picture, with a blue ocean everywhere. That night, the Christmas choir shuttled through the Christmas party. They were dressed in red and white robes, and their joyful songs floated in the sky, bringing a touch of warmth to this year's crisp Christmas Eve. Hotel New Year’s Eve Event Marketing Plan 2

1. Event theme:

Carnival Double Dancing Festival

2. Event time:

December 8th to January 1st

III. Event location:

Las Vegas Club on the second floor, Sports Bar on the third floor

IV , Event content: (Note: The wine merchant will provide sponsorship for the event)

A. Special beer specials designated on January 1st, December 18th (during the event, 4 yuan/half dozen in the lobby on the second floor , the hall on the third floor is all 6 yuan/half dozen);

B. The planning department designs Christmas cards, which are distributed by the entertainment department. Some of the more important customers or those who have long-term consumption agreements with the hotel (each Christmas card comes with a free KTV rent coupon or a 2 yuan cash coupon). The specific guest list will be collected by Mr. Luo and submitted to the general office for approval, and will be distributed by the business department. Comes with a New Year's calendar with specific content of Christmas and New Year activities) to increase communication and exchanges with guests and increase guests' desire to come to Jiangdu for consumption. This coupon is valid from December 18th to January 1st of the following year) (except December 24th, 25th, 26th, 31st and January 1st).

C. Tickets will be charged on Christmas Eve, December 24th and 25th (price to be determined) yuan/person (one Christmas gift package)

D. Christmas Lucky Star Selection Activity:

Time: December 24, 12:00;

Location: Sports Bar on the third floor;

On Christmas Day, Christmas clothing sales points will be set up at the entrances of the second and third floors. , guests can freely purchase, play Santa Claus, and participate in the Christmas Lucky Star Selection;

On Christmas Day, all guests who purchase half a dozen designated beers will receive two votes (five-pointed star stickers) and so on. Buy more, get more;

The selection event will be officially held at 12:00. The guests participating in the selection will circle the whole venue and be selected by the guests on site. If you have the most five-pointed stars on your body, you will become the Christmas lucky star that night and win A grand prize sponsored by the beer company (the specific prize has not yet been determined) and a dozen designated beers;

This Christmas Lucky Star selection activity can promote the climax of customers purchasing beer. It is recommended to set up a grand prize to increase the attraction;

E. Coupon: (January 1, December 23, 1824) (except December 24, 25, 26, 31, and January 1).

Any guest who spends more than 6 yuan (including 6 yuan) at KTV will receive a Christmas gift pack of half a dozen designated beers and a New Year’s calendar;

All guests who spend more than 8 yuan at KTV will receive (Inclusive of 8 yuan) and above, a dozen designated beers will be given as a Christmas gift package and a New Year calendar;

Guests who spend more than 13 yuan (inclusive of 13 yuan) at KTV will receive a designated cash coupon of 1 yuan. A Christmas gift pack of half a dozen beers and two New Year’s calendars, or a Christmas gift pack of two dozen beers and two New Year’s calendars; guests who spend more than 18 yuan (including 18 yuan) at KTV will receive a 2 yuan cash coupon for one designated beer A dozen Christmas gift packages and two or more New Year's calendars are cash vouchers valid for 15 days from the date of issuance;

F. On 2425, special Christmas guests will be invited to perform for fun, and Christmas gifts will be distributed on site;

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G. Happy Christmas entertainment activities

Time: December 24th

Location: Beauty Bar on the second floor

Christmas Eve night, second floor In the Beauty Bar, the Administration Department and the Security Department will select two men and women to wear Christmas costumes and hold a series of Christmas entertainment activities;

(1) Ring game: beer, color spray, Christmas gift bags, Christmas gifts on the floor Dolls, etc., the guest throws the ring 4 meters away, and the prize is awarded if the ring is caught;

(2) Glass ball clipping game: the guest finishes clipping the glass balls in the box within the specified time (3 seconds), that is, You can go to the gift sales point to receive the prize;

(3) Dice challenge game: The security department will select a security guard to wear Christmas clothes as the challenger, and place half a dozen beers, Christmas gifts, and spray paint , Christmas dolls, etc.

Guests can use beer or go to the gift sales point to buy Christmas gifts as competition capital, and come forward to compete with the challenger. The winner will receive the corresponding prize, and the loser will lose the competition capital, which will be made up by the latter;

H. Christmas countdown:

The emcee will preside over the on-site countdown 5 minutes before 12:00 that night;

The countdown will be 1 second. The waiters brought the guests to a climax and counted down loudly for 1 second together with the emcee to stir up the atmosphere;

When the countdown was 1 second, all the DJs and dancers held Christmas dolls and Christmas gifts and threw them to the surrounding guests. Spray colorful strips into the middle of the ballroom at exactly 12:00

I. Christmas lottery (prizes sponsored by designated beer companies)

Time: 12:00 pm on December 25th

Location: Las Vegas Club Hall;

There is a lottery box at the guest desk on the second floor. If a guest purchases a dozen of designated beers, he or she will receive a lottery ticket (and so on). ;

Prize setting: (prizes to be determined)

J. On Christmas day, the hotel will select 12 tall security guards to play Santa Claus, and the entertainment department will select 12 guests to play Christmas angels. Christmas gifts are distributed everywhere on the second and third floors of the hotel;

K. New Year’s Day Masquerade (Best Costume and Dance Award Selection Event):

Time: December 31; Location: Tuesday Floor Las Vegas Club;

Set up a mask sales point at the entrance of the second floor:

On the evening of December 31st, guests can dress up freely or go to the mask sales point to buy what they need for the party Mask, participate in the masquerade selection event held in our hotel; selection awards:

(1) First Prize (Best Dance) One free karaoke room coupon, one 2 yuan cash coupon, one beer Dozen

(2) Second Prize (Best Makeup) Karaoke Room Free Voucher One 1 Yuan Cash Coupon Half a Dozen Beer

(3) Third Prize (Best Makeup) Funny) 2 yuan cash coupon and half a dozen beers

L. New Year countdown:

(1) The emcee will host the on-site countdown 5 minutes before 12:00 on the night of the 31st time;

(2) When counting down 1 second, all the waiters brought the guests to climax, and together with the emcee, they counted down loudly for 1 second, stirring up the atmosphere;

(3) Counting down the time In 1 second, all DJs and dancers hold dolls and gifts and throw them to the surrounding guests, spraying colorful strips in the middle of the dance hall at exactly 12:00;

M. Program part:

( 1) Christmas programs and dances are arranged in the hall on the third floor to promote the Christmas atmosphere;

(2) The background music in the halls on the second and third floors on Christmas Day is mainly Christmas music;

(3 ) On Christmas day, singers mainly sing Christmas songs and throw Christmas gifts to guests;

(4) Christmas guests mainly give Christmas blessings and comedies.

5. Environmental layout

(1) The trees outside the parking lot are hung with stars, and the green belt at the entrance of the hotel is hung with stars (before December 1);

(2) There are two Christmas promotional inkjet paintings on the front exterior wall of the hotel, and 8 hotel activity banners are hung on the exterior walls on both sides:

(3) Christmas flowers are placed on both sides of the hotel entrance, and Christmas decorations are made above the door POP, hang Christmas garlands, and spray Christmas snow scenes on the glass doors;

(4) A 4-meter-high Christmas tree in the center of the lobby, surrounded by several small Christmas trees and Christmas huts, surrounded by fences, the tree Hanging with Christmas gifts and starry lanterns;

(5) A 1.8-meter-high foam Santa Claus is placed at the elevator entrance and surrounded by Christmas flowers;

(6) A Make a Christmas arch with Christmas straw at the stairway from the first floor to the second floor, and surround the stair handrail with Christmas straw;

(7) There is a 2.5-meter Christmas tree at the entrance of Las Vegas, and the tree is covered with hangings. StarHub Christmas gifts are surrounded by Christmas gifts, with a set of Christmas POPs above, Christmas decorations hung on the ceiling, Christmas garlands and Christmas ornaments hung on the surrounding walls;

(8) Cream Christmas made at the snack stall at the door A set of cake house scenery pictures (the Western chef is responsible for the production);

(9) Santa Claus heads and Christmas wreaths are hung on the columns in Las Vegas, and Christmas snow scenes are painted on the walls at the entrance. A 3cm small Christmas tree is placed on each table, and Christmas decorations are hung from the ceiling;

(10) A 3-meter Christmas tree is placed at the elevator entrance on the third floor, and the tree is filled with stars and Christmas gifts. , surrounded by Christmas gifts, a set of Christmas POPs were made on the door of Tile Bar, surrounded by Christmas vines, three-dimensional foam Santa Claus heads were pasted on the pillars on both sides, and snow scenes were made with foam;

(11 ) A round table is placed in the bar on the third floor, covered with white cloth, with a homemade soaked sika deer placed on it, and a Christmas hut and gift bags next to it;

(12) Between the iron pillars on both sides of the hall on the third floor Hang Christmas garlands in the room, surround the iron pillars with Christmas flowers in the shape of a dragon, paste pictures of Santa Claus, Christmas garlands, and Christmas decorations on the pillars and walls, and place one 3CM Christmas tree light on each table;

(13) Paste Christmas pictures, hang Christmas flowers and Christmas garlands on the walls of the KTV private room corridors on the 3rd and 4th floors. Christmas decorations are hung on the ceiling of the corridor, appropriate Christmas decorations, Christmas straw and Santa Claus heads are hung in each private room, and 3CM Christmas tree lights are placed on the countertop;

(14) 1.5 meters are placed at the elevator entrances on the 6th and 7th floors. There is one golden Christmas tree each, surrounded by Christmas gift packages, a Christmas wreath is pasted above the elevator on each floor, and some pictures of Santa Claus are appropriately pasted on the wall of the corridor on the guest room floor;

(15) The motorcycle is placed on the second floor Place a 1.5-meter-high foamed sika deer surrounded by 8 5CM small Christmas trees, Christmas huts, and Christmas gift packages;

(16) A 2-meter-high Christmas tree in the staff recreation room, hung with stars. Christmas gift packages are piled under the tree, and pictures of Santa Claus hang on the office walls. Hotel New Year's Eve Event Marketing Plan 3

1. Purpose of the event:

1. In order to thank new and old customers for their strong support to our hotel, we will use the favorable business opportunities of New Year's Day to give back. Our new and old customers, in order to stimulate their continued consumption, in order to achieve stable growth of our hotel's turnover, and ultimately achieve better profit goals.

2. Event time:

January 1, 20xx

3. Event location:

Chinese and Western restaurants and guest rooms

4. Theme slogan:

Meet at 212, Regent

5. Activity content:

(1) Western food:

1. Customers who consume Western food on New Year’s Day will receive an Olympic commemorative card (made by themselves).

2. Customers who spend more than 3 yuan at one time on New Year's Day will receive a Western-style breakfast coupon for one person.

3. Customers who spend 6 yuan or more at one time on New Year's Day will receive a discount room coupon (with this coupon, you can get a 40% discount on the retail price).

(2) Chinese food:

1. Customers who consume Chinese food on New Year’s Day will receive an Olympic commemorative card.

2. Customers who consume in the Chinese restaurant hall on New Year’s Day will receive a Western breakfast coupon for a one-time consumption of 5 yuan or more.

3. For a one-time consumption of RMB 1 in a private room, you will receive a cash coupon with a face value of RMB 1 (this cash coupon can be spent at any business area of ??the hotel).

4. If you spend XX yuan at one time on New Year’s Day, you will receive a VIP card as a gift.

5. If you spend 3 yuan or more in Chinese food at one time on New Year’s Day, you will get a free standard room for one night.

6. If you spend XX yuan on Chinese food at one time on New Year’s Day, you will receive a free Olympic ticket (see the Olympic ticket price list for details, which is attached and to be determined).

(3) Guest rooms:

1. Customers who check into the guest rooms on New Year’s Day will receive an Olympic commemorative card.

2. Individual guests staying in a guest room on New Year’s Day will receive a 20% discount on the retail price, and will receive a free fruit basket and a breakfast coupon.

3. Those who book 8 rooms at a time on New Year’s Day will receive a Shanghai World Expo ticket. Hotel New Year’s Eve Event Marketing Plan 4

1. Event Time:

December 20th - January 10th

2. Event Theme:

Meet xx happy discounts on Christmas and New Year’s Day

3. Event description:

Christmas is celebrated on December 25th every year, and it is the most grand event of the year in Western countries. The festival can be compared with the New Year, similar to the Spring Festival in our country.

4. Purpose of the event:

Through planning activities on Christmas and New Year’s Day, we can expand the hotel’s popularity, strengthen the emotional connection with business customers, and guide the catering consumption of residents in surrounding areas, thereby achieving Certain economic and social benefits.

5. Scene layout:

a. Door: A waiter dressed as Santa Claus stands at the door to greet the guests. When he meets a young guest under the age of about 10, he will say: Fruit candy.

b. Lobby: Place a Christmas tree in the center. The Christmas tree should be large and coordinated with the lobby space. There must be flashing lights on the tree to attract guests’ attention and display various Christmas gifts (empty boxes with gifts Bag packaging is enough), place them in a row under the Christmas tree, and add various colored lights, decorations, etc., plus posters, music, etc. to enhance the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

e. Glass doors and windows: Paste Christmas paintings such as: snow scene, Santa Claus, etc. (available ready-made at boutique wholesale markets)

d. Waiters and cashiers all wear red hats Christmas hats set off the festive atmosphere and stimulate customer consumption. Restaurant: The waiter wears a Christmas red hat and serves a plate of unique Christmas snacks to each table of guests. The snacks mainly include cakes and cookies, or they can also be popular hotel specialty snacks, surrounded by various candies. .

6. Activity content:

Catering Department:

1. During the event, Christmas set menu will be launched (standards shall be determined by the Catering Department)

2. Christmas special package:

Book in advance and get a free Christmas gift.

3. During the event, each table can enjoy one special dish.

4. During the event, each table will receive a free exquisite snack.

Housekeeping Department:

1. During the event, the special price for business standard rooms on the 6th and 7th floors is 100 yuan/room.

2. All guests staying will receive a voucher worth 58 yuan.

(Vouchers can only be used for discounts on the basis of individual passenger prices, and the lowest room rate is guaranteed to be 100 yuan)

3. Check-in guests can use the hotel swimming pool for free, and can check out until 14 on the day of check-out: 00.

4. Guests staying in suites will enjoy VIP treatment, a welcome message from the chairman of the board, and a free piece of fruit and two bottles of mineral water.

Villa area:

1. A villa with a special price of 300 yuan is launched every day.

2. Everyone who stays in the villa will receive a piece of fruit as a gift.

2. Staying guests can use the hotel swimming pool for free, and can check out until 14:00 on the day of check-out.

Swimming pool:

1. During the event: 30-time card will give you 5 adult swimming floats, and 15-time card will give you 2 adult swimming floats.

2. It is recommended that during the off-season, you can print 5 yuan experience coupons (use business cards to stamp the date and customers only need to pay 5 yuan cost) and send them to customers in groups to invite them to experience it!

7. Internal Publicity

(1) The Human Resources Department will publicize the hotel’s holiday publicity and planning activities and the origin of Christmas to employees in the form of blackboard newspapers (December 20 (Complete before December 20);

(2) Employees of each department will conduct training on language standards, etiquette and courtesy during the holidays (complete before December 20)

(3) The personnel department will select a waiter to play the role of Santa Claus and conduct appropriate training (to be completed before December 20);

(4) The security department will play a CD of background music during the festival to highlight the entire hotel festive atmosphere. (Lobby, guest rooms)

External publicity:

Promote new and old customers in the form of text messages. All departments and the marketing department will introduce the content of this event to customers through phone calls!