Wang Lao Ji enterprise slogan

A product manager who doesn't know marketing is not a good product manager.

Advertising language is indispensable in enterprise marketing activities. Its function is to show the characteristics and advantages of enterprises or commodities in the shortest words. A good advertising language can impress people, remember the brand, understand the brand and form recognition.

"If you are afraid of getting angry, drink Wang Laoji" is a good slogan.

First of all, Wang Lao Ji has a strong connection with the label of removing fire. Secondly, it is catchy and easy to remember and spread.

You can think of such a slogan by counting it:

"Tired and sleepy, drink Red Bull!"

"Always use your head and drink six more walnuts." Although I think this is a bit unreliable, it does not prevent me from buying this walnut syrup.

So what are they good at? Is there any creative method?

Yes, five businessmen in Liu Run introduced three creative principles of advertising language, which are "stimulating purchase and promoting communication". Let's take a look together.

Easy to remember.

Australian advertiser Hess said that if an advertisement exceeds 65,438+02 words, readers' memory will be reduced by 50%. A good advertisement must be brief, which is Hess's law.

No wonder the three examples mentioned above are short and capable.

Beneficial to consumers

Many advertising slogans are very tall, but the feeling for consumers is "What's it to me?"

Therefore, some advertising slogans focus on the interests of consumers and what benefits they can get.

It's all good to solve problems, dispel fire and replenish brain.

Relatively speaking, Red Bull's "your ability is beyond your imagination" in the later period has no obvious benefits to consumers.

Related to products

Advertising language should be related to the product. Without talking about products, consumers will feel that these benefits have nothing to do with products.

Wang Laoji and Red Bull listed above all pointed out the products directly.

Apple iPod's "Put 1000 songs in your pocket" and Xiaomi weighing scale's "Perceived accuracy of drinking a glass of water" are all related to the advertising language of this product.

Personally, in the "BFD principle" of marketing copy, B, faith and belief advertisements are often not so closely related to products, such as Just Do It of Nike. So it doesn't seem absolute.

Generally speaking, after reading these three articles, I recall the slogan of the community I used to run. Quite simply, writing is equal to not writing. I can't tell consumers the benefits, and I feel different from the users. The only thing is that I don't talk much.

Advertising language, you can also go back and read more books by Ye Maozhong, and then continue to study.