How to do fresh new retail and what should be paid attention to in the development of fresh new retail industry?

A: Solve the pain point of food insecurity.

One is to make food look safe. Consumers are emotional, and this duplicity of products will only force consumers to vote with their feet. Therefore, the appearance of food must attract people's attention. Everyone has a love of beauty.

The second is to ensure that food is truly safe. Build a reliable supply chain and grasp quality from the source; Through authoritative inspection, judge the product quality with scientific and rigorous inspection data; Manage production and sales links to ensure road safety.

The third is to make food safety visible to consumers. Through online publication, food safety credentials are displayed, so that fresh food can be traced, the information is transparent, and the quality is visible, so that users can rest assured of "looking at pictures for consumption".

B: solve the pain point of fresh and expensive.

The first is to reduce costs through the upstream supply chain. Open up the upstream supply chain, reduce the cost by reducing intermediate links, and deliver the quality and cheap fresh food directly to users, so as to realize direct access from "vegetable garden" to "vegetable basket".

The second is to reduce the cost of logistics and distribution. Fresh food must be preserved at low temperature during storage and logistics. The cost is very high, forcing customers to pay the bill will only scare them away. Therefore, it is necessary to reduce the distribution cost by shortening the logistics radius of distribution.

The third is to control losses. Loss is an unavoidable injury for fresh e-commerce. The loss rate of some fresh e-commerce companies even reaches 30%, and the actual loss may be even greater, while the loss rate of offline physical fresh supermarkets is generally controlled within 5%. In fact, with a perfect cold chain, it is possible to reduce the loss rate.

C: Solve the pain point of inconvenient fresh food purchase

The first is to break the limitation of physical space. Fresh O2O is to provide door-to-door delivery or self-service in stores, which is the most basic service. This involves coverage and distribution.

The second is to break the limit of consumption time. Fresh e-commerce wants to completely get rid of the old life of traditional fresh channels. It must realize real-time and dynamic consumption like taxi software, and can respond to consumers' temporary decisions as quickly as possible, and can't let consumers "wait for meals" on an empty stomach.

Third, the purchase process must be simple to the extreme. The era of mobile Internet is an era of increasing efficiency. Users' patience is getting weaker and weaker, and they are very sensitive to the consumer experience. No user wants to fill in a lot of things in front of a small mobile phone screen and wait one more minute. The ordering process, payment process and payment method should be simple and clear, one-click and even "fool-like" ordering.