What's the harm of using nonstandard fonts on the advertising plaque at the front of the store?

1) damage the normal order of standard words. Laws, regulations and normative documents such as the Law of the State on the Common Language and Characters, the Provisions on the Administration of Enterprise Name Registration, and the Interim Provisions on the Administration of Advertising Language and Characters stipulate that signboards and advertising characters should be based on the common language and characters of the state (except in special circumstances, such as cultural relics and historical sites and variant characters in some surnames, traditional characters and variant characters can be retained or used in handwritten characters used for inscriptions and signboards in works of art such as calligraphy and seal cutting). It is forbidden to use traditional Chinese characters, simplified Chinese characters and variant Chinese characters, and it is forbidden to use typos. The name of an enterprise shall use Chinese characters and shall not contain Chinese phonetic letters (except those used in foreign names) or numbers. Operators use nonstandard fonts in their door plaque advertisements, which damages the normal order of standardized Chinese characters in China.

(2) affect the image of the city. The plaque advertisement hanging along the street is one of the manifestations of urban culture. The use of nonstandard fonts such as traditional Chinese characters, homophonic characters and typos on the plaque at the door of a city will give people the impression that the city's taste is not high and its management is not standardized, which will damage the image of the city.

(3) misleading teenagers to read. Teenagers are in the best period of learning words, and their ability to distinguish whether words are correct or not is weak. The nonstandard use of words in the advertisement on the plaque at the front of the door can easily mislead young people, and they regard misspelled words or homophonic words as correct words, or they regard them as correct words because they know that they are incorrect words.