The price of the same box of milk in a physical store is 50 yuan, and only 25 yuan is sold online. Why?

For the same box of milk, online supermarkets may sell it at the price of a box in 50 yuan, while online purchases only need 25 yuan, which is twice the gap. What is the reason?

First, the operating costs of physical stores are relatively high. For any physical store, the premise of opening a store is to have a store first. Both small supermarkets and large supermarkets need to pay a certain rent. In addition, after opening the store, the employees' salaries, utilities and other expenses need to be borne by the enterprise itself. In order to keep the profit margin as much as possible, merchants will also consider sharing these costs on goods.

Second, online stores are highly competitive. The e-commerce market faces consumers all over the country, with fierce competition among peers and more transparent prices. Now the competitors of similar online stores are saturated. The products produced by offline supermarkets are generally restricted by regions. Ordinary peers will stop the same brand from selling goods, which is a healthy competition.

But online stores are different. At present, online stores mainly rely on the praise of consumers, the sales volume of online stores and the push of advertising spaces to sell goods. In order to get more praise and more sales, online stores usually lower the price of products at a specific time to win the attention of consumers.

Third, the shelf life is different. The difference of shelf life here refers to the difference of expiration degree. The shelf life of most normal temperature milk is 6 months, while the shelf life of low temperature milk is only 1 month, or even more than 20 days. When we buy milk in a physical store, we always choose the latest production date. In online shopping, the product page will not indicate the specific production date of the product. But temporary food does not mean that the shelf life is only a few days, and some even last for months or even half a year.

Many suppliers are eager to dispose of milk because it can't be disposed of in a short time. They need to make plans in advance. So the price of milk that is about to expire will be cheaper. If a box of milk is about to expire, it may only cost a few dollars. If there is a big difference between the online milk price and the physical store price, it is likely to be a temporary product.

In addition, many e-commerce platforms will subsidize some high-quality businesses. For example, if you sell 1000 cases of milk today, the platform may subsidize the online store 10 yuan, which is 10000 yuan. Some enterprises will give this subsidy as a gift to consumers, further lowering the price of milk.

Fourth, the quality difference Some friends should have found that sometimes the goods purchased online are different from those purchased in supermarkets and physical stores. For example, some clothes use different fabrics from those used in physical stores. Some skin care products are thin in quality and have different smells. Some goods are even directly marked with "online specials". According to insiders, this is because some brands have two versions of the same product, namely online version and offline version, or e-commerce version and physical store version.

The quality of these two versions will also be different. The raw materials of the e-commerce version are relatively cheap. After all, it's worth it. Sometimes, a box of milk e-commerce costs only 25 yuan, but because of its low cost, its profit is higher than that of a box of milk in a physical store in 50 yuan. Of course, it is not excluded that some brands have the same quality online and offline, but online sales are much cheaper because of saving rent and intermediate costs.

Summary It is precisely because of the above reasons that the same box of milk sold by physical stores and online stores will have such a big price difference. Of course, it does not rule out that the milk sold in online stores is fake. It depends on the discerning ability of consumers. If not, then honestly go to a large shopping mall to buy it. If it's more expensive, the fake rate will be lower. Of course, if you buy fakes online, you should also use the law to protect your legitimate rights and interests. If you are cheated many times, try to be overbought by offline merchants.