How to write and make an exhibition invitation letter?

Foreign operators call them "leaflets", probably because invitations need to be sent.

The production of exhibition invitations can be divided into two steps: the first step is to formulate the copy of the invitation letter; the second step is to design and print the invitation letter.

The copywriting of the exhibition invitation letter includes two parts, namely the text of the invitation letter and the design requirements of the invitation letter.

In addition to the "exhibition name", "holding time" and "location", the content of the exhibition invitation letter generally consists of "preface", "exhibition scope", "supporting activities introduction", It consists of specific contents such as "publicity and promotion measures", "exhibition expectations", "exhibition fees", "exhibition methods", "contact information", etc. If it needs to be for foreign exhibitors, the text of the invitation letter should also be translated into English.

The exhibition’s name, emblem, theme, advertising slogan, identification color, etc. are the design elements that should be included in the exhibition invitation copy.

For exhibition invitations that need to be printed in batches, professional organizations are often entrusted with graphic art design. The design styles of exhibition invitations can be diverse, but attention should be paid to reflecting the characteristics of the exhibition and being personalized.

The printing specifications of exhibition invitations are generally 16 karat, 32 karat and 64 karat; there are also special shapes, such as square. Since invitation letters are mostly used for mailing, it is more economical and convenient to match the printing specifications with the mailing letter specifications.

Exhibition invitation letters for telephone and fax are generally produced by the exhibition organizing agency. To facilitate phone calls and faxes, invitations are basically designed in black and white. Compared with the printed invitation letter, its content focuses on the "name of the exhibition", "time and venue", "scope of exhibition", "exhibition fee", "exhibition method", "contact information", etc., while the "Foreword" ", "Introduction to supporting activities", "Publicity and promotion measures", "Exhibition expectations" and other contents are relatively brief or even omitted.

Used for exhibition invitations published on the website, they should be downloadable by merchants and generally do not require complex art design.