What is an admissions poster? How to use PS to make an admissions poster

The college admissions posters are more "weird" than the last. What do you think?

With the announcement of the college entrance examination results, parents are caught in the tangle of filling in their applications and open the thick pages. When filling out the application guide, the schools listed above are dazzling, and many of them even have similar names, making it difficult to tell which school to choose and what major to choose. It’s really hard to make up your mind. Fortunately, online information is relatively developed now. You can look through the admissions posters of each school to see what advantages and characteristics these schools have, so that you can choose according to your own preferences. Who knows if you don’t know, it will be scary at first glance. Jump, is this an admissions poster for a "prestigious school"? It's almost like a street advertisement.

This is the enrollment advertisement of Xi'an Institute of Physical Education that has caused widespread controversy recently. It has a strong hotel-like style of small cards. Not only does the picture design have the flavor of a gambling website, but even the words are also It is quite avant-garde and bold, "Asia's largest boyfriend training base", ""

Because the style of the poster is too strange, many netizens pointed out that it does not look like a recruitment advertisement, but more like the homepage of a pornographic website. The official Weibo of Xi'an Institute of Physical Education responded: "The poster draws on the popular 'advertising body' publicity method in college circles."

The design of this poster is quite satisfactory. After all, it is an admissions poster for "Tsinghua University". Wait, it seems not. It is "Wuhan University" 180 kilometers away from Tsinghua University. Look carefully. At first glance, it’s not that. It’s a promotional poster for the “Huazhong Agricultural University” that “takes more than 10 hours by bus to get there and cultivates the hobby of growing and stealing vegetables.” The words “Tsinghua University” and “Wuhan University” are so conspicuous. The protagonist, Huazhong Agricultural University, was hiding in the bottom corner in frustration. This poster looks a bit like a porcelain poster.

If I didn’t look at the content and just looked at the color, I would have thought it was an advertisement for a certain coconut milk. It's bright red and green, extremely earthy, but highly recognizable, and the advertising content is straightforward and unadorned. The promotional poster of "Central South University of Forestry and Technology" is quite similar to a certain coconut milk advertisement. The language is also simple and straightforward: Focusing on science and education for 60 years, science, engineering, agriculture, liberal arts, economics, law, management and education, there are 9 major categories, there is always one suitable for you. "< /p>

How about it? When you see this Fujian Normal University admissions poster, do you feel a bit familiar? Is this the way the psoriasis advertisements are on telephone poles, public toilets, and streets? There is no sense of design, it's just printed out from a document, maybe the artist took a leave of absence, but it's really not a waste, a full advertisement is printed, there is no waste at all, there are limericks, school mottos, and motivational slogans. Of course, the advantage is publicity. Necessary: ??The campus network is really not stuck, the cafeteria has a really wide variety of dishes, the seniors are nice but not cool, the senior girls have beautiful voices, this advertisement must include chicken drumsticks, and the artist can resign and go home.

This long poster looks much more normal, the kind that will make people burst with hormones just by looking at it. This is a promotional poster for a certain police academy. The picture is a bit like a domestic blockbuster. "You look like my comrade" has attracted many people who are interested in working in public security. Graduates who are working have no hesitation in applying. The copywriting is also very attractive: "Work hard for the college entrance examination in June, and become brothers in the police in September." I feel a little excited when I read it.

In fact, the above. Most of the admissions posters are not produced by the school, but are made by students who are dedicated to promoting their alma mater. It is not ruled out that some of them are a bit spoof and self-deprecating. But no matter what, let others remember this school when they see the posters. , this can be regarded as a success. This also shows from another aspect that good wine is also afraid of deep alleys. If colleges and universities want to attract outstanding talents, they must also do some self-marketing and actively promote how to write the requirements for designing admissions posters on the submission plane. When designing requirements, "How to write design requirements so that designers can understand them?" " is a common and realistic problem. Below, regarding how to write design requirements, we have prepared a set of writing standards for poster design descriptions, hoping to help everyone. 01 | The narrative logic of design requirements is a qualified poster design The description should include at least the following three information points: Why?: What is to be done? In simple terms, the above three points are: 1. What is the background and requirement of the poster? style, and the visual effects that the designer needs to complete; ③ the application and display scenarios after the poster design is completed, and the effects that need to be achieved.

We have selected a set of poster design templates in different styles from the Canva online design platform. Users who need to find reference styles can click "Use this template" below to download Canva's drawable poster design materials for free. Use this template Use this template Use this template [Click "Use this template" to enter the CANVA drawable one-stop poster design process] 02 | Supplementary explanation of design requirements After completing the background description of the design requirements, next we need to In the poster design instructions, three branches of [timeliness], [priority] and [copyright requirements] are added. We must clearly and directly list these three supplementary instructions in the design requirements to avoid any ambiguity among designers. 03|Common misunderstandings in design requirements. Vague content descriptions such as "design a red + black poster", "design an animated poster", and "design a good-looking poster" should not appear in the design requirements. In addition, content that has no actual guiding significance, such as "just draw a random picture", "just design a poster", "choose a good-looking color", should not appear in the design requirements. It will make our content submission look very awkward. amateur. Finally, in order to give everyone a clearer understanding of how to write design requirements, we selected a set of posters, flyers and logo design materials from the Canva online design platform. How to use PS to make an admissions poster

1. Create a new canvas

File - New or shortcut Ctrl+N

●The settings of the poster are as follows:

●The leaflet settings are as shown below:

Press OK to enter the operation area.

2. Loading images

Picture selection is very important. Inkjet printing posters are more qualified than hand-painted posters. Therefore, the selected pictures should be as close to the theme of the poster as possible. Or fresh and simple. Attractive enough. Try not to make the color too complex or dark. It should be noted that whether it is a spray-painted poster or a hand-painted poster, words are the protagonist. The image is just a foil. 1. ① File - Place

② File - Open. Drag the open diagram into your newly created operating area. Note: When dragging the opened picture to the new operation area, please note that the icon selected in the toolbar is

Note: Toolbar:

This is the new operation area

2. The loaded image can be resized. ①Edit-Transform-Zoom ②Press Ctrl+T.

Note: To keep the image shape unchanged. You can resize the image by holding down the Shift key.

3. If the loaded image is a bitmap (bitmap: file suffix is ??.jpg.bmp.gif.tif, etc.), the pixels should be higher. At least a few hundred. Because the poster is big. If the pixels are not high after enlarging, the image will be blurry and cannot achieve the original effect you want.

For example: (zoomed in to actual pixels, blurred, not as clear as before.)

If the loaded image is a vector image (vector image: the file suffix is ??.ai. eps, etc.). You don't need to notice the pixels.

Vector images will not be deformed or blurred no matter how much they are enlarged.

The adjusted image of the image just loaded

Note: You can view the image after zooming in to actual pixels through the toolbar.

17.8% represents the actual pixels of the image size displayed on the screen.

3. Add words

The words on the poster are the most important part of conveying the message. Therefore, the main information such as the title should be eye-catching.

The one used is on the toolbar

1. Right-click this icon.

You can add horizontal text and vertical text. (You can learn more about the mask tool later)

2. After entering the text, double-click the layer you are editing in the lower right corner of the screen

to complete the editing.

Or click on the tool options bar

Note: ①Tool options bar. You select any tool in the toolbox. The toolbars under the menu bar will change accordingly.

This is the tool options bar for the text tool.

The computer’s original fonts are too few. Fonts can be downloaded online. You can also get it from me.

The same goes for brushes. You can download various brushes online. Such as clouds, patterns and so on.

There are also many resources that can be downloaded directly using the Internet to avoid tedious work processes. Those who are interested can study these in depth later.

Select the font, change the font size, change the font color

②Panel window

3. Add effects to the text

Double-click the font layer

Panel (referring to the middle working area)

You can edit the selected text as needed.

Note that when you want to edit a text layer, you must select it first. Even if the text layer is selected.

Blue means selected. Just click on the character layer you want to select.

Note: The eyes on the left represent visible. If you don’t need a layer temporarily and want to hide it, just click on the eye.

After editing the layer style you want, click OK.

I hope you can use the various layer styles inside. I won’t explain them one by one here. If you have any questions, you can use Baidu or ask me.

For example, after making such adjustments to "There are fish every year":

The difference in text effects:

4. Transform the text (still need to (Under the premise that the layer is selected)

① Toolbar line selection

Pay attention to the horizontal and vertical aspects. Use it according to whether you add a horizontal or vertical font layer.

②Edit - Transform - Transform

Transform button for horizontal or vertical transformation. After deformation, press

Finish.

5. When you want to move each layer or character layer, select it first

and then move the layer or character layer.

Note: The style and deformation of the font layer are also applicable to the layer.

4. Storage

File - Save as_蛘_Shift+Ctrl+S

Select the directory to save, change the text name, the most important thing is The format in which it is stored.

There are three commonly used ones:

①Save in PSD format.

Click OK. All layers of the saved file are retained, and you can edit and change them on the original basis after opening them in PS. However, files in this format take up a lot of space. If there are no images that need to be edited, you don’t need to save them as PSD to save space. ②Save in JPG format.

Click OK again, no need to change any options. The images saved in this way are our most common JPG format images. Takes up little space. Generally, inkjet posters can be saved in JPG format. However, some colors in the JPG format will be distorted. After saving and viewing, you will find that some colors are not the colors you were satisfied with during the previous operation. This is the difference between JPG and the third type of TIF below. In contrast, files in JPG format take up less space than files in TIF format. ③The Save in TIF format

option has changed, as shown in the picture. It is recommended that the inkjet poster be stored in TIF format when it is taken to the store for inkjet printing. Although it takes up more space than JPG, the color is less distorted.

Note: After making the inkjet poster, it is recommended to save the image in two format files, one as PSD and one as TIF. The former is to prevent the need for editing changes.

The simplest process for an inkjet poster is probably this.

Others, such as the functions of various tools in the toolbar and the functions of various options in the menu bar, I hope you can try it yourself during the production process. If you don’t understand, ask Baidu or ask someone. Because PS is very powerful and we are very small. I don’t know what to talk about, so I focus on hands-on practice. Also, tutorials and the like may seem tedious but they are really useful. You can draw according to the steps of the tutorial, so you can remember it faster.

Next, let’s briefly talk about the functions of several tools.

1. Rectangular Marquee Tool

Select a part of the image to edit it. Such as copying, cutting, etc., and you can also change the color.

Note: Color change: Image - Adjustments - Hue/Saturation

2. Lasso Tool

The function is similar to the Rectangular Marquee Tool. The difference is that the Lasso tool can select irregular shapes.

3. Cropping tool

Note: If you want to cancel the previous step

①Edit - Undo status changes/One step forward/One step back② Window - History, bring up the history window.

If you don’t need to crop this step, just click the step of deforming text above to restore it to the state before cropping.

You can also click Move to directly restore to the state before deforming the text.

4. Paint Bucket Tool

Used to fill in the background.

5. Brush Tool

6. Eraser Tool

Both of them are as their names suggest.

Note: For any tool with a small black triangle in the lower right corner, you can right-click the mouse to pop up more tool options.

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