Poster picture of opening a store-how to promote the opening of a new store is the most attractive

how to design more attractive posters for opening stores?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

in the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.

so how to design it? The following seven points need more attention in the design process.

1. Prominent theme

Many posters, at first glance, don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

For promotional posters, the theme of the event should be clearly stated, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it.

businesses need accurate traffic, don't they? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward.

the service content of each project is very accurate, which makes people think of the corresponding project when they look at the picture, and the explanatory text makes the poster more vivid.

3. Visual project details

Visual project details include not only the course process pictures in the single page of Taekwondo, but also the course descriptions, main features, project details, etc. as well as the autumn remedial classes.

after defining the theme, put corresponding pictures, materials and color matching to make the whole poster more in line with the theme.

4. Copywriting grasps the pain point

Copywriting is more important than design skills. A good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story of "self-discipline gives me freedom" and long copy, focusing on key expressions, so that users can get what they see.

5. Endorsement with trust

A good poster has a theme, copy and material. If there is a corresponding endorsement with trust, it can also be put on. For example, "started in 21" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 8 chain stores nationwide, and 1 million copies are sold a year. These are all good endorsements of trust.

trust endorsement+copywriting expression adds a sense of trust to the whole poster.

6. Contact information; Address+phone+WeChat QR code

Many posters are well designed, and the pictures and colors are also beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in friends' circle instead of using traditional single pages, and send them to 1 people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original image, and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not be so beautiful, and it should be extremely small. Both the receipt code and the WeChat QR code should be enlarged, so that users can scan the code for details without downloading.

7. There is no watermark for high-definition pictures

With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itching, Picture Monster and so on.

However, some apps don't buy members, and there will be watermarks, which should be noted, because when spread on the Internet, pictures are the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store.

If a large number of posters need to be made every month, it is suggested that you can choose an APP to purchase annual membership and directly make high-definition and watermark-free posters.

similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, package net and remittance net can also be used as design reference. How to publicize the opening of a new store is the most attractive

The most attractive publicity for the opening of a new store is as follows

1. Create momentum through decoration

Make corresponding publicity when the store is renovated, which will bring expectation and curiosity to passing customers and create momentum for the upcoming opening. You can make a conspicuous large-scale spray painting as a temporary advertisement, the content of which is the brand image promotion of the upcoming opening, and you can reveal some contents of the store opening promotion activities.

2. Create momentum through leaflets

In order to gather popularity, new stores usually do some preferential activities, such as opening rewards, and these activities need to be accompanied by some leaflets to let everyone know the news. On the one hand, the color of the leaflet should conform to your product, on the other hand, it should also consider the season. For example, hot pot is generally red, drinks are generally light blue, and fast food is generally dark red or black.

3. Create the opening atmosphere by the atmosphere

Generally speaking, dynamic music is played, opening flower baskets are placed at the door of the store, colorful balloons are used to decorate the facade, and posters, product pictures and movable exhibition stands are posted in the store. Arrange tables and utensils for free tasting outside or inside the store and tell customers in the most direct way that our new store is opening today.

4. Create momentum through activities

Opening activities can be used whether it is discounts, overlord meals,

friends circle advertisements or prepaid coupons. The theme and expression of the activities need preliminary research and market analysis, and the premise is to increase sales volume and increase customer stickiness, so as to ensure the store management effect in the later period. How to promote your newly-opened store

1. Push out leaflets: The essential means to promote the opening of physical stores is to push out leaflets, which is simple and easy to operate, and the effect is the most obvious. However, it should be noted that leaflets should be well designed and paid more attention to, otherwise it will be the fate of entering the trash can, and the old-fashioned method will have a good effect, which is powerful.

2. Posting posters: Post posters in the most conspicuous position of the store, vigorously promote your own characteristics, and what discounts are available during the store opening. Similarly, the poster design should be beautiful, attractive and leave a good impression on everyone. Good poster design can get twice the result with half the effort.

3.

circle of friends

Promotion: Everyone has seen this kind of promotion news in their circle of friends, and how much they like, you can receive gifts on the opening day, or you can receive gifts by forwarding articles to your circle of friends. Most of this is the way to promote the opening of new stores, and we can do the same.

The form of hair circle can be photo collection praise, article collection praise and any form. This method can spread from one to ten, and the effect is very good, but it costs a little gift.