Do you have any good ideas for holding a personalized wedding?

In everyone's mind, the day you step into the wedding hall is the most solemn day in your life. The meaning of a wedding is to start a marriage with a couple who love each other. Having a perfect, sacred, festive and personalized wedding is the common wish of the prospective couple who are about to enter the marriage hall.

Modern people's social life is busy, and many newcomers choose to hold wedding banquets in hotels, which not only lightens the burden, but also leaves a good impression on people. Choosing a five-star hotel for a lifelong event is not cheap, but it can make people's dreams come true! How to make the bride and groom feel that they enjoy supreme care and envy? What we need to do is "all-round arrangement" to make the hotel the "first wedding banquet in Changsha" and always provide the best personalized service. Each couple's cultural background, social environment and love experience have their own characteristics, and they also have different understandings and ideas about their wedding. Therefore, according to the different characteristics of the couple, we have planned the following wedding cases with distinctive personality and different styles.

First, the content of personalized wedding ceremony

Personality wedding has become a beautiful landscape in the city. More and more couples are no longer satisfied with blindly following and imitating others when planning their marriage, but begin to pay attention to the display of personality and really hold a wedding of their own, making the wedding a new starting point and the most brilliant moment of their life journey.

European romantic candlelight wedding, festive Chinese luxury royal wedding, classic and fashionable ball wedding, unique afternoon tea party and other unique wedding forms can adapt to different venues of the hotel, which can not only publicize the hotel's viewing advantages and catering characteristics, but also make proper use of various halls to reduce the hotel's venue restrictions and highlight the novel wedding banquet style during the peak wedding booking period.

European romantic candlelight wedding:

The most prominent features of candlelight wedding are westernization, elegance, chic and romance. Master of ceremonies presided over. At the beginning of the wedding, the indoor lights are dimmed, the static lights are turned on, and the wedding music is ready for the audience. Another special person at the candlelight wedding is the supervisor. He is wearing a dark suit and white gloves. Everything at the wedding was directed by the director. The wedding will be finished in 30 minutes. The best place to choose a wedding banquet is the Four Seasons Hall on the second floor and the Paramount Gate on the third floor. There are three ways to enter the candlelight wedding: first, the bride and groom slowly step into the wedding scene at the same time. Indoor flowers are sprinkled on it. In the second step, the bride goes hand in hand to the flower (balloon) arch by her father and brother, and then the elder gives the bride's hand to the groom, and the couple enters the wedding scene. Third, the bride's wedding dress should be special, and the flowers in her hand should be beautiful (mainly light-colored, usually white roses or lilies). The bride walked into the wedding scene alone, and then the bridesmaids came in together and walked to the stage. The groom waited on the stage, and both of them bowed to the guests. Candlelight wedding procedure: 1. The emcee introduces the parents of the couple to the guests. 2. The MC stood under the stage (a podium was specially set up at the wedding scene) to listen to the supervision and guidance.

3. The witness is invited to speak (about 3 minutes). In the music of the wedding, the couple read the vows of love. The first paragraph is read by the bride, the second paragraph by the groom and the third paragraph by the groom.

The bride and groom read together.

5. Parents' representatives from both sides spoke. 6. The cake is placed on the left side of the stage, usually three or five stories high. Put some new models on it. produce

The first step in a new life. 7. The bride and groom poured a large glass of champagne. Champagne is on the right side of the stage. It indicates that love will continue to flow. 8. The bride and groom raise their glasses to celebrate. 9. The wedding reception begins. The two sides toasted their parents to express their gratitude for their parenting. 10. Then both husband and wife left for the first time. At this time, the lights in the venue dimmed, the smoke was released, and the candles prepared on each table were also lit. There will be huge candles on the stage. When the wedding music plays, the couple will light it themselves. 1 1. Then the couple left the scene for the second time, waiting for the bride to change into a Chinese cheongsam, the groom to change into a Tang suit, and then both entered the wedding scene. The bride and groom presented flowers to their parents. The wedding banquet officially began. 12. The bride and groom start toasting table by table and play more elegant wedding games.

13. After the wedding reception, the couple and their parents thanked the guests on the stage, and the bride and groom watched the guests leave at the gate of the arch.

Attached with layout renderings. ※.

China luxury royal wedding banquet

The outstanding features of the luxurious royal wedding in China are warmth, celebration, publicity and classicality. It embodies the traditional wedding customs in China. Before the wedding, the seats of the folk band have been arranged in advance, and the people who play the emperor and father-in-law have also been in place. All the procedures and contents at the wedding are dominated by the father-in-law. The ceremony took a little time. The advantage of this kind of banquet is that it can be used in any restaurant.

When the float arrived at the hotel, it traveled 300-400 meters with the sound of gongs and drums, and reached the place where the heaven and the earth were sacrificed. With the host's cry, the groom picked up the bride and walked to the red carpet, and the bride's feet could not touch the ground. The Chinese wedding officially began. The wedding reception must start at twelve noon.

Luxury royal wedding procedures:

1. When the bride and groom came to their parents, the four parents sat on four dragon chairs, two candlesticks and red candles were placed on the table between the four parents at the Eight Immortals table, and there were melon seeds, peanuts, walnuts, longan and red dates (representing early birth and harmony).

With the cry of the wedding host, both husband and wife bowed down to heaven and earth.

3. Worship Gao Tang first, then husband and wife, and then worship three times and nine times.

4. The bridegroom held up the red headscarf with a pole called the bride to show his satisfaction.

5. The virgin brought the bride a bowl of jiaozi. Jiaozi can't cook. The host asked the bride: Is it still alive? The bride replied: health.

6. After the couple finished Chinese etiquette, the whole family took a group photo.

Classic fashion western-style wedding banquet

Most young people have new ideas and extraordinary energy, and they don't like to worship heaven and earth in a grand way. Many people like to hold dances and offer carnival-like blessings to the wedding together with the guests. This kind of dinner is very foreign, elegant and casual.

The wedding reception is divided into two parts: first, the bride and groom and the guests dine in Xiangcuixuan. The arrangement and service of Xiangcuixuan are self-help, and romantic western music is playing under the stage. Everyone will come to paramount after eating and drinking. In addition, the western-style wedding banquet can be held directly at Paramount Gate on the third floor, and the emcee should be in place in time before the wedding banquet begins.

Western wedding reception procedures:

1. Guests were seated when they entered.

2. Best man's speech

Step 3: The banquet begins.

4. The bride and groom cut the cake

5. Newcomers dance the first dance

6. Dance+Buffet officially started.

7. Bride throws flowers (groom throws socks)

8. The guests entered the dance floor and began to dance.

10. The bride and groom go to the honeymoon suite of the hotel to celebrate their wedding night. Attach layout effect diagram. ※.

Unique afternoon tea party

The wedding reception doesn't have to be held after the lights are turned on. It is also good to choose it in a western way in a warm afternoon! It's a very relaxing way to prepare some beautiful cakes, fruits and drinks, and get together to chat and meet friends and relatives. Move the location to the grass on the 32nd floor of Xingyue Gallery (reservation hall) to make the atmosphere more active. Design some small games or tell interesting stories about new people. Newcomers will cut cakes, throw bouquets and pour champagne into the champagne tower, which will push the banquet atmosphere to a climax. After the banquet, the newlyweds checked into our carefully prepared honeymoon room.

Before the wedding reception, you need to prepare a full set of western-style backgrounds, made of flowers or light-colored yarns, and 8 flower spiral candlesticks. The flower gate is for newcomers. Projection spotlight 1. Background smoke 1. Bubble machine 1 set, reflecting colorful light for rendering the romantic atmosphere of the wedding. The background music can be played directly with a good stereo, but you must ask a professional emcee who knows the wedding procedure very well to operate it on the spot. The touching and lyrical melody, the lovely couple and the careful planning of the wedding host will definitely make the wedding grand, sacred and romantic. ......

Afternoon tea party plan

1. The host said, "Please wait for the new arrival."

The bride and groom walked slowly into the wedding scene at the same time.

After the host reads the lines of the ceremony, he will ask the bride and groom if they are willing to accept each other (this wonderful scene is often seen in movies and TV, and the bride usually practices saying the word "I do" thousands of times before).

After saying "I do", the two sides exchanged rings and kissed.

After the program, the background music is louder and louder, the waiter pushes the cake, and the newcomer cuts the cake.

6. The sky is full of bubbles and smoke, just like a fairyland.

7. Pour champagne and the bride announces that she will throw a bunch of flowers.

8. Look at the night scene and have a bird's eye view of Changsha.

9. The bride and groom celebrated their wedding night in our carefully prepared honeymoon suite.

Attached with layout renderings. ※.

Second, the publicity and packaging of the wedding.

According to the successful cases of wedding banquets in other hotels, three magic weapons for the success of wedding banquets are summarized.

Only through the process of "product development-adjustment and improvement-gradual improvement" can the hotel successfully make the wedding products into a unique brand with close price to the market, high service and customer friendliness. In the process of creating wedding banquet brand, there are three successful "magic weapons": focusing on product planning, packaging and publicity; Implement effective all-staff marketing strategy; Carry out the concept of "don't let go of any potential guests".

1, publicity planning

With the rationalization of consumers' consumption concept, hotel catering has encountered strong challenges from social catering. In the "battle" of grabbing zero customers, social catering has brought a large number of mid-range consumers with its competitive price advantage. However, hotels have incomparable supporting advantages in hosting banquets. Besides business banquets, wedding banquets are a more predictable market.

At the beginning of each year, the catering department should conduct a comprehensive market survey. For example, the survey of competitors' wedding banquet menu and wedding banquet trend, as well as the demand survey of school-age youth. According to the survey results, adjust the original products, introduce new menus, implement new measures, and make a one-year publicity, marketing and service plan. Market pricing. The wedding banquet menu of major hotels in society has obvious advantages in price. This requires the catering department to launch an economical new menu after careful design and research and development. "Love is like oxygen" at a price of 1288 yuan per table includes white lobster, tomatoes, pearl abalone, red stewed shark's fin skirt and other precious delicacies. In this way, through flexible adjustment, we can realize the comprehensive advantages of comprehensive supporting, meticulous service, stable products and transparent prices. There are many sets of menus for designing wedding banquets, and guests can choose from a wide range.

All-round packaging and atmosphere contrast are a major feature of the hotel to attract guests. From the ceiling of the hall to the background board, from the corridor to the hall door, no matter where the bride and groom and their relatives and friends may pass, lamps should be carefully arranged. Every "auspicious day" hotel will invite professional orchestras to present wedding music with ethnic characteristics to guests at the entrance of the lobby. The banquet table is unconventional. It is suggested that the catering department build a seven-star platform with the main table in the middle and the auxiliary table around it, which not only has a perfect meaning, but also plays a role in supporting the moon. In addition, Chinese banquets should boldly integrate the advantages of western cocktail parties. Large ice sculptures, flowers and green grass were placed in the center of the banquet hall, and colored spotlights were added. Some green plants representing vigorous life are placed between the surrounding tables. Red happy characters are posted behind the main table, the hall is covered with red lanterns, colorful "heart" balloons are inserted in the middle of the table, and the dining chairs at the wedding banquet are all red chair covers, which can be seen at a glance.

According to the characteristics of young people's pursuit of freshness and keeping up with the trend, hotels should make great efforts in novelty, novelty and specialty, set up a menu combining Chinese and western styles, and introduce Chinese and western menus, whose prices and dishes represent the current folk festive trend (integrating the essence of ancient and modern folk culture and food culture). Delicious food and auspicious dishes can add luster to the festival.

The hall pays special attention to the atmosphere of the first course. It is suggested that the hotel buy a 16 inch diameter four-happiness platter, which is beautifully carved by the chef. Accompanied by happy music, a group of etiquette ladies dressed in elegant cheongsam lined up, jade arm trays and Tingting curled up. They walked lightly to the main table, sent the most sincere wishes to the couple, and then presented their exquisite dishes to each table.

Successful publicity is inseparable from three elements: the right theme, the right media and the right time. Hotel wedding publicity should be timely and have multiple channels, so as to achieve remarkable results.

The off-season of the wedding banquet is obvious, and the hotel should make good publicity before the arrival of each peak season. Such as advertising in newspapers, establish good relations with relevant units, and carry out targeted publicity.

In addition, the hotel cooperates with the wedding photo studio to carry out various forms of linkage promotion. For example, the largest wedding photo studio in Changsha was invited to set up an office in the store, and the European-style hall of the hotel was provided to the photo studio as a venue, and large-scale outdoor activities were jointly held with the wedding photo studio. This kind of promotional activities aimed at the target tourist market of the wedding banquet have deepened the impression of the newcomers on the hotel to a certain extent.

The hotel can specially plan to shoot the wedding propaganda film-"Romance Without Stop" to show the wedding banquet hall, service and dishes to the guests. Organize "Newcomer Music Teahouse" activities from time to time, select newcomers with more wedding banquet consumption potential, watch wedding banquet videos in batches, further communicate with newcomers, and deepen the impression of guests through visual impact. In addition, this promotional film can be placed in the elevator advertisement selection period of the hotel to increase the guests' awareness of the hotel wedding.

All the guests attending the wedding will receive a special gift when they get married-a deep and meaningful song. Nowadays, it has become a fashion to order songs to congratulate each other. The bride and groom and their relatives and friends will certainly pay close attention to the program of Diange Station, and even citizens who have nothing to do will see if any familiar relatives and friends are married. At the same time, the hotel interrupted the wedding reception.

The overall packaging of the "gold medal master of ceremonies" is another pioneering work of the wedding banquet. The hotel digs out a young man with excellent image, eloquence and acting talent from ordinary employees and trains him specially. From props and costumes to make-up, we collected anecdotes about marriage, created humorous wedding quotations, conceived wedding sketches to increase their participation ... bit by bit, carefully designed, and a professional wedding emcee was born.

The specific publicity plan shall be formulated separately by the Public Relations Department (including leaflets, newspapers, television, radio and other media advertisements). ※.

2. Marketing

The hotel implements a staff marketing plan, encourages employees to develop personal networks and interpersonal networks, and recommends wedding banquets to relatives and friends. Due to the implementation of incentive measures, the marketing enthusiasm of employees is encouraged. They are looking for relatives and friends who can develop, publicizing and lobbying them, and enthusiastically leading them to the hotel for consultation. In order to improve the marketing success rate of employees, the hotel holds publicity and training on related knowledge from time to time, such as wedding banquet knowledge and marketing skills training, so that employees can have substance in words when recommending, answer the general inquiries of guests and gain the trust of guests.

Take "Don't let any potential guests leave" as the theme slogan of hotel wedding marketing, booking and service. Every guest who calls the store for consultation and his escort are marketing targets, and every guest who attends the wedding banquet is marketing targets. The guests who call are of course the target of marketing, and there are also many business opportunities among the guests who go to the banquet. During the peak season of the wedding banquet, there is an endless stream of guests calling the store for consultation. Hotels should require marketing staff to be familiar with the business, answer the questions of the guests professionally, consider the problems from the perspective of the guests, provide suggestions in time, create a professional, sincere and patient image, and let the guests safely hand over the most important things in their lives to the hotel.

In view of the strong concentration of wedding time, the hall surface is arranged in strict accordance with the norms. When the hall was full, the hotel tried its best to arrange a large conference hall and a western restaurant that were not suitable for wedding banquets at the strong request of the guests, which not only met the needs of the guests for holding wedding banquets, but also made full use of the hotel resources.

Always serve the smallest detail. For example, the layout of the hall emphasizes the atmosphere, the quality of dishes is valued, and the banquet service emphasizes specialization and humanization. For example, communicate with the host before the banquet to understand the preferences, taboos and even alcohol power of the bride and groom, so as to do a good job of personal service for the bride and groom. At the banquet, a waiter is appointed to provide the bride and groom with wine and cigarettes, so as to flexibly help those who can't drink well to control the scene and keep the dishes warm and heated in time, so as to prevent the bride and groom from being too busy with entertainment to enjoy the food. It is the dribs and drabs of service that can't be abandoned, so it is possible to keep an endless stream of guests.