Be an encyclopedia and find Uncle Du. Love clean; Live in a cold pavilion. What are the benefits of such a slogan?

A simple slogan is not only a promise, but also a strategy and an action!

"Love living in a cold pavilion" and "Be an encyclopedia and find a master" are all super words.

Superwords, that is, using colloquial methods, around a superword, with a value that can be said, mobilize consumers to buy and spread on a large scale!

A good advertising language must include the brand name. A word "love" and "doing" not only directly connects "clean" with "cold pavilion" and "Du Ye", but also is full of emotion, just right.

The basic principle of communication is stimulus-reflex, and only declarative sentences and action sentences are used. "Love cleanliness" and "doing encyclopedia" are information stimuli, while "living in a cold pavilion" and "looking for a degree" are direct purchase orders, which make people act directly without thinking.

Advertising language must be colloquial and colloquial. The slogan is not that I say a word to you, but that I say a word for you to pass on to others. When the phrase "love living in a cold pavilion" and "be an encyclopedia and find a master" spread, from one word to ten words, from ten words to one hundred words, from one hundred words to one thousand words, from one thousand words to ten thousand words, the communication efficiency increased geometrically.

A slogan has been circulating for a hundred years. All creativity lags far behind a powerful word, which can not only spread to every corner, but also go down in history.

Advertising is a slogan, and the slogan is action. Hanting and search list shout out this sentence, we must invest a series of supporting resources and actions in the matter of "cleaning" and "encyclopedia"