How to run a bakery

How to open a bakery shop:

1. Positioning: The positioning of opening a bakery in the baking industry is generally divided into two types: high-end consumption or mass consumption. These two consumer groups directly determine product quality. This is very important, as it will determine the direction of your business strategy in the future.

2. Site selection: First of all, you must choose the location for building a store according to your own financial budget. Based on the positioning of consumer groups, the location selection range is concentrated around business districts, high-end communities, and ordinary residential areas. You have to be very careful here and don't change the original plan beyond your budget, because many bakeries suffer from insufficient start-up funds.

3. Decoration: Decoration can be simple but must be stylish. High-end customers often care not only about products, but also about the match between the consumption environment and their own identity. Although most of the mass consumers focus on products, decoration without decoration quality and style is not easy to remember, which is not conducive to operation, brand building and development.

4. Operation: There are two types of operators in society now, one is waiting for customers to come; the other is attracting customers. Nowadays, due to the changes in the lifestyle and consumption concepts of the mainstream consumer groups in society, the traditional business model of physical terminal stores has had a great impact. Due to changes in the competitive environment, some people operate conservatively and wait for customers to come into the store to purchase products, while some take the initiative to go out and interact with customers, establish contacts, and use advanced Internet tools to strengthen brand promotion and consumer re-education, thus establishing a better relationship with consumers. Strong consumer relationships.

5. Increasing side businesses: Due to the operational needs of eating and drinking without separation and increasing revenue, as well as the possibility of consumers’ own consumption, increasing side businesses has become inevitable, just like desserts are inseparable from coffee. Tea cannot be separated from hot drinks. Therefore, whether it is for the purpose of increasing revenue or building a brand, increasing side businesses has become a business necessity.

6. Service: Service is the basic condition for a good baking operation. It is also a prerequisite for increasing profits, but it must be clear that only more profits will lead to more investment in business principles.

7. Supplier selection: Just look at one thing, that is corporate culture. Is it centered around products or creating value? This is the most important point, because we all know that buying is not as good as selling. A good supplier will not only provide itself with high-quality products, but also provide more high-quality supporting services and create more business value. As long as you do the above seven points and run a baking store well, there won't be much problem.