What is the difference between integrated media TV stations and traditional TV stations?

The concept of integrated media center is sublimated from the practical operations and concepts of new media, self-media and all media. If you understand the operation methods of new media and all media, then integrated media will be more integrated. Audiences, platforms, and major agencies and units are integrated to guide the masses and serve the masses well.

The Integrated Media Center is a platform that serves the masses, and its implementation relies on new media technology and omni-media solutions. Technology is the key to realizing integrated media. Every social change relies on technology to drive change.

The construction of an integrated media center requires the concept of integration, and then uses new media and all-media technologies to operate efficiently and reduce costs. The same cost investment as before can produce 3-10 Double the content and publicity intensity, the interview team that originally required 4-6 people can now be completed by one person. In the past, one person was a specialist, but in the era of integrated media, what is needed is one specialization and multiple talents, and what is needed is an all-rounder.

The core of the era of integrated media is to solve the problem of the small screen in your hand, not the big screen at home. If the managers and leaders of traditional media do not change this thinking, they should not engage in the construction of integrated media. If you do it, it will be in vain, and it will hurt your mind and heart.

There will only be two types of media screens in the future. One is the "vertical screen" of mobile phones. The second is the horizontal screen in the cinema!

Have you noticed that even the elevator advertisements seen in the elevator have been shortened?

The directing equipment and broadcasting equipment of the TV station often cost tens of millions, and the broadcast trucks often cost tens of millions, and it is extremely inconvenient to move and operate. There is no backstage working group of 6-10 people (not counting the front-end shooting). personnel) cannot complete a broadcast activity. It consumes manpower, material and financial resources.

But now it only needs a suitcase TV station to achieve it. The box TV station used in the finals of Beijing Satellite TV's "Creative China" column in January 2018 is particularly suitable for the integration of various TV stations. For the renovation of the media center, a small suitcase can replace a professional mobile broadcast truck. It has all the functions required by the TV station, such as subtitles, station logos, blue and green buttons, etc. Live events can be watched simultaneously from any corner of the world. . The cost of each live broadcast event only requires Internet fees of 10-50 yuan, and there is no need to pay tens of thousands of yuan for broadcasting on the star. Such a piece of equipment only costs more than 10,000 yuan, and one person can operate it to achieve the functions that 5-7 people previously had to cooperate with, which greatly saves manpower, material and financial resources.

At the same time, this portable TV station is also a computer, which can install all news media tool software, such as central kitchen, backend operations of various media terminals, artificial intelligence writing tools, etc. Take it out and it will be a computer. Fusion Media Live's lightweight directing and broadcasting truck is a workstation capable of any editing, editing and broadcasting functions in the company. It has replaced many expensive computers that can only be placed on the table for editing.