Promotion posters for industrial and trade enterprises - What types of poster designs are there?

The difference between industrial culture posters and commercial posters

The difference between industrial culture posters and commercial posters: Industrial design: refers to the appearance design of industrial products, developed from mechanical products, with information With the development of technology, mechanical products add more and more "chips" and become intelligent products with brains. The industrial design industry focuses on the user's usage scenario behavior from product appearance to operational user experience, which not only involves the product's Production, use, and circulation stages of commodities must also be taken into consideration.

Business design: “Serving the end consumers of goods, satisfying people’s consumption needs while also stipulating and changing people’s consumption behavior and the sales model of goods, and using this to create commercial value for enterprises and brands. Everything can be called business design. ”

The core of business design is things, or scenes, and its cycle process can even be traced back to before the project was established, including strategy, service, vision, Products, to marketing, cooperation, etc. It is usually difficult to use a standard process or specification to specify what work must be included in a business design. The specific work included will vary depending on the business content.

In the narrow sense, the core of industrial design is concerned with objects, including shape, color, materials, processes and other factors directly related to flow manufacturing. It pays attention to the user's usage scenario behavior and operational user experience. The extension of industrial design often extends to business strategy and industry chain integration. The core of business design's concern lies in things, or scenes. The length of its cycle process can even be traced back to before the establishment of the project, covering strategy, service, vision, products, marketing, cooperation, etc. IT and the Internet have changed the way of office and management, and the products that are the essence and core of business have undergone tremendous changes. When are corporate regular holiday posters needed?

Corporate regular holiday posters usually need to be prepared before the arrival of important festivals, such as Spring Festival, National Day, May Day, etc. Promotional posters can not only be used to promote the company's new products and services, but can also be used to entertain old friends to employees and customers, convey celebratory couplets, and promote festivals, corporate activities, etc., to create a good corporate culture atmosphere. What types of promotional poster designs are there?

Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here is a general introduction to them.

1. Commercial posters Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience.

2. Cultural posters Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style

3. Movie posters and computer posters are posters Branch, movie posters mainly play the role of attracting the audience's attention and stimulating movie box office revenue. They are somewhat similar to theater posters, cultural posters, etc.

4. Public welfare posters Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, and promote the spirit of love, dedication, unity and progress, etc.

The poster design image itself has a vivid and intuitive image, which can be accumulated repeatedly and repeatedly, which can deepen consumers’ impression of the product or service and obtain good poster design publicity effects. Poster design is important for expanding sales and establishing a good reputation. Famous brands play a great role in stimulating purchasing desire and enhancing competitiveness.

As the premise of poster design strategy, establishing corporate image plays an important role that cannot be ignored.

As the basis of poster design, it is very important to grasp the formal psychology. From the perspective of visual psychology of poster design, people abandon monotonous and uniform forms and pursue diverse changes. The expression technique of continuous series is in line with the concept of "embedding diversity in unity" The basic rules of poster design with beautiful forms enable people to see "differences" in "sameness" and seek changes in unity, forming an artistic effect that is both diverse and unified, contrasting and harmonious, and strengthens the artistic appeal of poster design.

Poster design must have considerable appeal and artistic appeal. It must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect. Its picture should have a strong visual center and strive to be novel. , simple, and must also have unique artistic style and design features.