Suning: Let "Young People" Become "Family"

Recently, Suning.cn disclosed the 20021first quarter performance forecast. It is estimated that the net profit attributable to shareholders of listed companies in the first quarter of 2002/KLOC-0 will be 450 million yuan to 550 million yuan.

Under the background of great overall pressure, there were many bright spots in various business indicators in Suning.cn in the first quarter, showing a gradual improvement trend.

Looking back at Suning from the hustle and bustle: Redundant non-profit businesses began to innovate drastically, and new talents were deployed to businesses that focused on creating benefits. In the previous organizational construction, the senior staff of 16 were replaced, and a large number of post-85 s and post-90 s appeared in the management … ..

An objective analysis of the reasons for Suning's positive quarterly report, in addition to focusing on retail, reducing costs and increasing efficiency, has also played a positive role in boosting morale and business breakthrough for new talents.

Suning whistle, retail weather changes.

First of all, we can't look at Suning from the perspective of the times.

At present, the main theme of e-commerce retail has changed from competing for customer penetration in the past to competing for the share of each user's online wallet. In other words, the future retail market depends on who can take the lead in realizing the deep excavation of old users, who can take the lead in completing the development of users in third-and fourth-tier cities, and who can usher in market growth as soon as possible. Under this retail trend, it is not only Suning that is endangered. On the contrary, Suning blew the outpost of industry innovation, which triggered the participation of external capital and the change of internal organization.

At the end of 2020, on the occasion of the 30th anniversary of Suning, Zhang released the development plan for the next decade-upgrading "retail service providers". At the beginning of 2 1, the future internal deployment will definitely focus on retail, and "the cut should be cut, and the customs should be closed" and return to the main business. It includes not only cutting off the "dragging" business, but also cutting off the stagnant tissue lesions. All this is to make way for Suning ALLin's retail strategy.

Don't sing old songs on the new road. If this kind of reform is still undertaken by conservative thinkers, it is naturally difficult for those future-oriented styles and rules to be effectively institutionalized, and it is naturally impossible for Zhang to think about the future retail layout.

Therefore, with the change of external retail trend and the entry of capital, the historical "Three Bays Adaptation" is being repeated in Suning-Zhang Xin appointed 16 young cadres born in 1980s to serve in Suning sub-groups, business divisions and regions, among which there are many experts.

Release energy and young people become "family"

The list of internal appointments shows that He, assistant to the president of Yunwangwandian "post-80s", used the accumulation of communication, intelligent digital, ice washing and open platform to build Suning's business platform, and he was responsible for Suning's new e-commerce retail cloud "Suning has goods".

Zhang, Executive Vice President of Home Appliance Operation Center, took the lead in experimenting with the complex home appliance market, and "forced" manufacturers to "customize" products for customers, and constantly customized services on a large scale, creating a phenomenal record of sales exceeding 200 million on the opening day of Nanjing Xinjiekou Line ... After taking office, he further expanded the five empowerment policies of exclusive channel commission, flow, agency operation, logistics and finance, 20021.

Liu Lusheng, assistant to the president of post-80s medical and health care of Suning Fast Consumer Group, made a move of "making something out of nothing" during the epidemic, and immediately connected online consultation to Suning Health. Through a series of expert lectures on PPTV, he exported epidemic prevention knowledge. During the crisis, the team saw the closed-loop development model of the medical and health industry, and the first world war started the name of Suning Health and caught up with the pace of the industry.

In addition to the above three, a large number of young people are becoming the "heads" of Suning's important business sectors, and management positions at all levels in Suning are being opened to younger and more capable people.

Behind a series of actions is Suning's judgment that the future retail will better meet the individual needs: since the future belongs to the younger generation, serving consumers with the same young mind is the best match between supply and demand. Therefore, from a small team to a large regional company, every chair in Suning is releasing a signal: focus, innovation, specialization and youthfulness.

In addition to boldly using young cadres, Suning also stimulates the subjective initiative of internal employees through equity incentives, and breaks down the trillion-dollar goals of enterprises into small goals, so that thousands of small goals are precipitated on every team and role. "Full-time entrepreneurship" is closely linked to Suning's fate, which releases the personal strength of the smallest unit to the greatest extent.

Competition is the best auxin and youth agent. World without thieves said that "talents are the most important in the 20th century". Suning, 30, is investing heavily in the construction of talent echelon. When the dormant, brave and future-oriented "fighter" is gradually in place, this "behemoth" can release its endorphins and grow steadily.