Bank marketing work plan 1500 words selected 5 articles

In order to make the work plan proceed smoothly and quickly achieve results in our positions, we need to plan our work plans quickly. Developing a detailed work plan can reduce errors in our work. How to plan a comprehensive and qualified work plan? Please stay for a while and read the bank marketing work plan I compiled for you. I believe you can find what you need from this article. Bank Marketing Work Plan Part 1

××year was the second year that the business department implemented new performance appraisal methods. It was also a year when the business development of the branch faced severe challenges. To this end, based on a careful summary of the work in XX, the branch office has a profound understanding of the current situation, pinpoints the pulse of the market, exploits strengths and avoids weaknesses, and focuses on "improving the level of operation and management and accelerating business development", working together with one heart and one mind to achieve various business goals Healthy and rapid development.

1. Pay attention to the advantages of outlets, seize development opportunities, and promote the rapid development of advantageous businesses.

Savings deposits are the foundation of a bank’s survival and are also one of the important indicators for the president’s target assessment. The branch office's savings deposit time point and daily average indicators for XX years have been completed relatively well. As a strong indicator of the outlet, next year we must also firmly grasp the savings deposit business and not relax, proceed steadily, and promote the healthy development of the outlet. The first quarter of XX is the peak marketing season of the year, and the competition for deposits among various banks will be very fierce. How to seize opportunities and win in peak season marketing is the main task of the coming year. The basic idea of ??deposit marketing for branch offices is "get in and stay stable".

First of all, the so-called "getting in" means to vigorously explore deposit resources, transfer deposits from other banks and market circulating funds to our bank, so that deposits at the outlets can grow rapidly. First, mobilize all employees of the firm to actively provide deposit marketing clues. As soon as valuable marketing clues are found, account managers and relevant marketing personnel will take action immediately and use various methods to contact customers to strive for transfer of funds. Secondly, we should take advantage of the opportunity of large-scale withdrawal of funds during the Spring Festival to promptly discover and track the flow of customers' funds and turn short-term hot money into long-term deposits. Thirdly, make full use of the existing publicity methods of my branch, such as SMS marketing, promotional slogans, etc. to convey the information about the deposits I have received and attract customers to come to me.

Secondly, "stable", the key to stability is to firmly retain the firm's existing deposits. The first quarter is the peak season for banks to transfer deposits. Competition among major banks must be extremely fierce. The existing deposits in my branch are also at risk of being transferred by other banks. According to current statistics, a total of millions of time deposits in our branch are about to expire in the first quarter. Whether we can retain this part of the funds is crucial to us. Therefore, we draw on the successful experience of marketing in XX, take the initiative to contact customers who are about to expire, and give marketing gifts to customers, etc., to stabilize at least 50% of the funds. Bank Marketing Work Plan Part 2

(1) Segment the target market and vigorously carry out multi-level and three-dimensional marketing promotion activities.

The customers that ×× department is responsible for can be roughly divided into four categories, namely cash management customers, company non-loan accounts and electronic banking customers. Combined with the development goals for the whole year, we insist on being market-oriented, customer-centered, and account-based, focusing on the big and not the small, and adopting the strategy of “ensuring the stability of big customers, striving to transform small customers, and actively exploring new customers”. Formulate a detailed marketing plan and carry out a series of media publicity, outlet sales, large-scale product promotion meetings, key customer door-to-door promotions, organization of bidding and centralized marketing activities throughout the company to form a continuous marketing offensive.

Consolidate the cash management market position. We will continue to promote cash management services in a hierarchical and in-depth manner and strive to improve the customer value of our products. It is necessary to expand market influence by focusing on key customers and enhance the brand effect of cash management. All banks and departments must investigate key customers, large industry players, and group customers within their jurisdiction, conduct in-depth analysis of their operating characteristics and models, design practical cash management plans, and proactively conduct marketing. Explore deep-seated needs of existing cash management customers, solve existing problems, and improve customer contribution. This year we strive to add 185,200 new cash management customers.

In-depth development of the company’s non-loan household market. Small and medium-sized enterprises without loan accounts are also our bank's basic customers and provide an important source for the development of asset business and intermediary business.

In ××, based on the theme marketing activity of "Hongye Settlement" for small and medium-sized enterprises last year, we summed up experience, deepened marketing, and enhanced marketing effects. It is necessary to maintain the quantitative growth of the company's corporate loan-free customer marketing and focus on improving quality; it is necessary to optimize the structure, increase the proportion of high-quality customers, reduce the financing cost rate, and increase the sales of high value-added products. We must focus on the company's account opening marketing without loan accounts and strive to expand market share. It is necessary to strengthen the maintenance and management of the company's non-loan accounts, conduct in-depth analysis of their settlement characteristics, carry out full-product marketing, and expand our bank's settlement market share. In ××, efforts will be made to open 358,001 new corporate settlement accounts, with a net increase of 272,430 settlement accounts.

Do a good job in marketing and maintenance of large system users. In view of the current situation that some town and district financial offices in the city have not opened accounts with our bank, we have mobilized various resources for marketing to strive for full bloom. And take advantage of this opportunity to launch a marketing offensive to other government branches in various towns and districts to strive for a larger share of deposits. At the same time, we have listed and subscribed for more than 10 key customers such as large and medium-sized enterprises, enterprises, the world's top 10, the top 8,000 tax payers, and the top 7,334 import and export companies, targeting target customers of other banks and conducting key research. Bank Marketing Work Plan 3 < /p>

(1) Fully understand the difficulty of achieving this year’s asset volume target

Last year, our team’s performance fell too far from the target, and we encountered many difficulties in the implementation of the marketing plan. Problem. The team is unable to obtain corresponding physical gifts and simulations during marketing promotions, and cannot make better publicity plans; in terms of bank branch maintenance, due to competition in the banking industry, the requirements for the account managers of securities companies are too high. The monthly tasks for credit, funds and deposits are relatively heavy, resulting in our account managers being slow in promoting the maintenance of bank branches. Although the team cooperates with individuals to improve the maintenance of bank branches, deposits are still more difficult; for bank branches. We are at a disadvantage in terms of development and cannot achieve the cooperation goals of both parties by providing deposits and better win-win "marketing plans" for banks. Without a good channel development, the difficulty of developing marketing plans will increase.

(2) Fully understand the importance of promoting optimized management work.

Team management has entered a growth stage, and some deep-seated problems may still emerge. It is particularly important to build a complete team management plan and comprehensive plan reform. This year, we have entered the substantive implementation stage. We will make new optimization plans to solve existing problems such as cohesion, centripetal force, execution ability and enthusiasm for work among team members, solve them in a timely manner, and improve team management.

(3) Fully understand the importance of recruiting members

New members are the fresh blood of the team and an important part of the team's development. Without the addition of new members, the formation of a big family will not be complete. If possible, the company will make a good optimization plan for recruitment, and implement it together to improve the marketing goals.

Fully understand the situation and task goals, and improve the team in 20XX. New scenes, new changes, perfect the completion of various tasks, and do the following six aspects well

(1) Marketing management system:

1. Daily management:

< p> ①Group management system: During work, the team is divided into three groups. By assigning the number of people to the groups, the group leaders will manage them to improve their team development and communicate with the group leaders to gain a deeper understanding of each team member. Members’ work and life situations, and healthy competition at work

②Daily one-to-one management: Communicate more with team members during work to understand the members’ business development and promotion encounters. problems, provide them with encouragement and support in a timely manner

③ Work efficiency system: During work, sales personnel must be familiar with their job responsibilities:

1. Do everything possible to complete regional sales. Tasks;

2. Efforts to complete various requirements in sales;

3. Responsible for strictly executing the customer account opening procedures;

4. Actively collect market information extensively

5. Strictly abide by the company's rules and regulations;

6. Have a high level of professionalism and a high sense of ownership for the work;

7. Complete other tasks assigned by the leader.

Establish a team's high-efficiency work spirit. The team will complete the work of the month before the 15th of each month, and influence new employees through a high-efficiency model to facilitate later team management. Bank Marketing Work Plan Part 4

First, mobilize all employees of the bank to actively provide deposit marketing clues. As soon as valuable marketing clues are found, the account manager and relevant marketing personnel will take action immediately and use various methods to contact customers. , strive to dig out funds.

Secondly, take advantage of the opportunity of a large amount of funds withdrawing during the Spring Festival to promptly discover and track the flow of customers' funds and turn short-term hot money into long-term deposits.

Again, make full use of the existing publicity methods of my branch, such as SMS marketing, promotional slogans, etc. to convey the information about the deposits I have received and attract customers to take the initiative.

2. Combined with the characteristics of the outlets, vigorously expand merchant cards and increase the number of card issuances. Use points to promote areas, use cards to attract deposits, and drive all-round business development.

The branch office is located in a prosperous urban area with convenient transportation and numerous merchants. Each merchant is a potential customer of the Merchant Friend Card. Using the new merchant card as a medium, it can attract merchants to pay for goods and increase deposits at outlets, drive new POS transfer work for small and medium-sized merchants, and at the same time promote credit cards to merchants, achieving multiple goals with one stone. At present, the main follow-up project of our outlet is the merchant expansion work of the Merchant Friend Card. The specific work will start from August to carry out merchant mapping and publicity. September is an important customer group for the new issuance of the Merchant Friend Card of our outlet. In _ month, the outlet will be responsible People take the lead and account managers are responsible for further intensifying follow-up efforts to change the previous single and passive situation of business expansion.

3. The daily operation indicators of outlets should be constantly grasped.

While intensively carrying out deposit marketing and merchant card expansion, other daily operating indicators of the outlets cannot be relaxed. For example, key funds, insurance, precious metal sales, etc. At the same time, we will strengthen and improve the assessment and incentive mechanism to enhance employees’ enthusiasm and coordination. By segmenting the market, highlighting the key points of business development, formulating specific work goals and task plans, making full use of the powerful platform of the performance salary assessment plan, further increasing rewards and punishments, praising the advanced and motivating the underachievers, so that everyone can perform their duties and do their best. Promote business development by creating a good atmosphere of ability and common development.

Fourth, improve service levels, standardize services, and strive to create first-class service outlets.

First of all, standardize services. According to the requirements of civilized service of the head office, do a good job in three-step service. Think about what customers think and worry about customers’ needs, and improve service quality in details. Strengthen and expand the service functions of outlets, focus on expanding liability business, personal business, intermediary business, and financial management business, with outlet managers, account managers, and lobby managers as the main development forces, improve VIP, integrate products, and promote "bundled" All-employee marketing strategy.

Secondly, strengthen the training and learning of employees and improve their comprehensive business quality. Use pre-class learning, special training, exchange learning, etc. to create a good learning atmosphere and improve employees' cohesion and combat effectiveness.

Once again, by leveraging our bank’s advanced online banking and self-service equipment, we can divert low-end customers, reduce counter pressure, and further optimize the service environment. Bank Marketing Work Plan Part 5

1. Activity Theme: Golden Autumn Marketing

This activity takes Golden Autumn Marketing as the theme and aims to express the bank’s sharing to high-end and mass customers. The sincere desire to work hard and create a better future spreads the bank's customer-centered business philosophy of personal banking and is committed to achieving a win-win situation for both bankers and customers. On this basis, each bank can refine the main selling points of the event as a subtitle based on the characteristics of the bank's activities.

2. Activity time: September 26-October 31, 20xx.

3. Purpose of the event:

Taking the Mid-Autumn Festival and National Day as the tipping points, focusing on individual high-end and high-end customers and cardholders as the key target groups, in order to consolidate and develop customers and promote savings The main goal is to use cards and increase intermediary business income such as Speedway fees, focusing on expanding shopping, tourism, catering, entertainment markets and related markets, while expanding product coverage, promoting customers to use it more frequently and in multiple varieties, and driving personal banking business Comprehensive development; at the same time, through the development of golden autumn marketing and publicity activities, we will establish the social image of our bank's brand, enhance customers' awareness and feelings of our bank's three-level personal financial services (VIP services, community services, and self-service), and improve the distribution of electronic channels. efficiency and effectively improve business performance.

IV. Activity content

The activity mainly includes the following contents:

(1) Happy golden autumn marketing product discount promotion gift activity

In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, maintain and enhance the competitive advantage of Speedway’s business, and promote the sustained and rapid development of the remittance business, the following preferential promotional gifts are launched Activities:

1. Golden Autumn Marketing. Self-service gift giving

(1) During the activity, use our bank’s savings card to pay twice at self-service equipment across the province. Customers can go to the local business outlet with their payment voucher and deposit and withdrawal voucher to redeem a gift worth *** yuan. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.

(2) Customers who sign a payment agreement during the event will receive a gift worth *** yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.

Activity gifts are purchased by each bank.

2. Golden Autumn Marketing. Card Celebration Double Festival

(1) The annual fee for the current year is waived when applying for a card during the event.

(2) If the card consumption reaches a certain standard, you can use the consumption transaction POS receipt and bank card to receive corresponding standard gifts at the designated location of the local Construction Bank, while supplies last.

For purchases of *** yuan (inclusive) and above, a gift worth *** yuan will be given;

For purchases worth **** yuan (inclusive) and above, a gift worth * will be given as a gift; ** yuan gift;

If the card consumption reaches ***** yuan (inclusive), a gift worth *** yuan will be given;

When the card consumption reaches ***** yuan (Inclusive) and above, gifts worth *** yuan will be given;

Gifts should fully cater to customers’ shopping psychology during the holidays. For purchases of less than **** yuan by card, it is recommended to use zoo tickets, park tickets, shopping mall tickets Package tickets for nearby fast food establishments such as McDonald's with elegant dining environments are determined by each bank.

Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers whose consumption reaches the standard on the day. Increase the buzz of your event.

Since the event lasts for more than a month, all banks should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places.

3. Golden Autumn Marketing. Speedy Remittance Discounts

During the event, Speedy Remittance remittance fees are discounted by 20%.

(2) Golden Autumn Marketing. Products will be given away at individual outlets for product display and high-quality service activities.

Carry out golden autumn marketing at each business outlet. Products will be given away with high-quality services and display activities of personal silver products. The main contents of the activity are:

1. The business outlets will hang promotional banners uniformly, post and display marketing activity posters and activity promotion leaflets issued by the provincial branches (recently issued), with novel and rich visuals Infectious and attract customers' attention.

2. Branch tellers should uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our bank’s employees.

3. During the event, outlets must set up special publicity desks and be equipped with deposit guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services, and actively do Good work related to award redemption.

4. Actively carry out high-quality service work at outlets, improve the quality of counter services for Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) Golden Autumn Marketing. Product joyful community activities.

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing work as planned

Seize the favorable opportunities of the Mid-Autumn Festival and National Day to carry out golden autumn marketing. Happy product delivery Community marketing activities, steadily advancing the second phase of community marketing work. Through the close integration of high-quality services at community financial service outlets, outdoor displays, community finance classes, and community publicity by the marketing team, we will comprehensively establish our bank's community service image, strengthen various connections between community financial service outlets and target communities, and close We have established a strong relationship between our outlets and community customers and steadily promoted community marketing work.

2. Combined with the promotion content of the event, determine the target customers in the community, actively expand the relevant business volume, and effectively improve the community marketing performance

(1) Actively expand the Suhuitong business

September and October are the peak periods for student enrollment or new student registration. Banks can carry out marketing activities to enjoy remittance discounts with student ID cards or admission notices to attract student customer groups and expand the education community market business; analyze the frequency of remittances in cities For higher-income groups, such as business people in business communities and migrant workers, etc., actively carry out community marketing activities to improve the effectiveness of marketing activities; for potential large remittance households and national and cross-regional enterprises that need to send wages to other places, all walks of life One-to-one marketing can be carried out through public-private linkage to strive for batch remittance services such as salary distribution.

　4

In the first quarter of 20xx, the deposits of major banks and financial institutions in the city basically increased. During the same period, the deposits of our bank declined. In the face of increasingly fierce competition for deposits, we have formulated A complete and effective deposit marketing strategy has become the most urgent prerequisite at present! A good marketing plan will become an effective means to expand the market and extend the brand.

1. Guiding ideology

Adhere to the theme of accelerating deposit development. Seize the opportunity, adapt to market demand, increase deposit marketing efforts, and expand our bank's deposit market share.

2. Organizational Leadership

A leading group for the 100-day deposit competition of ** Sub-branch was established, with President Wang *** as the team leader and Vice President ** as the deputy team The president, vice president ** and office ** and marketing department ** are members. The leading group has an office in the office, which is specifically responsible for the organization, liaison, coordination, supervision, scheduling and evaluation of the marketing system construction work of the 100-day deposit competition.

3. Current Deposit Situation

The structural characteristics of the Bank’s deposits (should include but are not limited to: the basic structure of deposits, such as the proportion of public deposits, savings and time deposits; the situation of high-end customers ;The status of deposits distributed by major loan households, etc.).

IV. The main problems with the decline in deposits

From the perspective of the entire structure of deposits in ** branches, the large fluctuations in demand deposits are the key point why ** deposits cannot sustain stable growth. First, the shortage of savings deposit sources and over-reliance on a single account are one of the main reasons affecting the sustained and stable growth of deposits in ** branches.

(1) Stability factors

(1) Due to the influence of social and economic operation laws, a large number of volatile deposits and quasi-trading deposits will accumulate in a short period of time at the beginning of each year. Precipitated into various financial institutions. However, this type of deposit has high liquidity, low average occupation days, and poor stability. Without the replenishment of a considerable amount of new deposit sources, making up for the huge funding gap left by the outflow of this part of deposits will require greater efforts and a longer repair process. This is one of the main reasons for the decline in deposits at ** branch.

(2) The fluctuations in deposits of individual customers have greatly affected the stability of the deposit funds of ** branch, and it will be difficult to replenish them in the short term.

(3) Residents’ consumption demand continues to grow, and their savings mentality continues to weaken. The growth of new customer groups and the maintenance of old customer groups require continuous improvement of services and the provision of suitable financial products to keep up. In addition, fierce competition among financial institutions also made it difficult for ** Sub-branch to carry out deposit work in the first quarter.

(4) The number of newly opened deposit accounts is large but the quality is lacking. Some accounts have low efficiency in long-term use after they are opened. Due to the weak growth of the deposit balance of the new accounts, they will not have a driving effect. There is no doubt that The human and material costs invested in the early stage were wasted. It is also one of the reasons why the deposits of ** branch cannot be repaired and recovered naturally.

(2) Financial policies and residents’ psychological factors: Commercial banks are local banks. Compared with state-owned commercial banks, they have lower operating environment, hardware equipment, technological content of products, network coverage, and service methods. The service content is not on the same starting line. Compared with state-owned commercial banks, they have strong technical means, strong financial strength, solid state-owned institutional backing, and outstanding credibility accumulated in the minds of the public over decades. This is a goal that commercial banks cannot achieve in the short term. In addition, national policy propaganda has been focused on publicity and reporting on large and medium-sized state-owned financial institutions for many years. These objective factors have a certain impact on the deposit organization work of commercial banks. This has led some companies and residents to prefer state-owned commercial banks in their choice and perception of financial institutions. Therefore, this has greater limitations and constraints on the ability and scope to absorb deposits from the public.

V. Marketing Strategy

(1) Optimize the deposit structure: On the one hand, strive to improve the stability of deposits, increase the fixed savings deposit part, find and absorb new deposit customers, and ensure that Under the premise that the total amount of deposits is fixed, the ability of self-renewal and self-replenishment of deposits should be strengthened. Second, optimize the quality of deposits and establish a group of credit customers. The use of funds will focus on enterprises with better development advantages and provide them with supporting services so that all business from this group of customers will not be lost. (Specific quantitative indicators,)

(2) Improve service content and optimize service methods: on the one hand, focus on cultivating high-quality customers; on the one hand, collect information from the counter and tap high-quality customer groups; on the other hand, , we cannot simply use credit account managers as marketers to attract deposits. Since credit account managers cannot conduct detailed maintenance of all customers' deposits after carrying out small business marketing work, every three small business account managers are assigned dedicated personnel to make deposits. , intermediary business, and marketing of financial products. For such personnel, marketing personnel with stronger business capabilities, expressive skills, and professional accomplishments should be selected to engage in this work. On the one hand, it is to conduct long-term evaluation of credit customers through the information provided by the credit marketing department. On the other hand, we carry out long-term and continuous maintenance of large deposit accounts through the customer information provided by the branch. Start to establish electronic high-quality customer information files, track customers at any time, segment high-quality customer groups through comparison and selection of high-quality customer information, implement hierarchical differentiated services, and do a good job in subsequent maintenance and development of deposits. Cultivate customers' trust and loyalty to the bank, and actively develop new high-quality customer groups on the basis of stabilizing existing high-quality customers; on the other hand, strive to improve counter services, configure lobby managers, and all staff of the second-category branches must clearly understand Position ourselves to make the existing deposit business work and do it well. In the current fierce competition in the financial industry, we need to highlight the characteristics of high-quality services and fully tap our own strengths and highlights.

6. Marketing Measures

In order to completely reverse the negative situation of sharp fluctuations in savings deposits, we should establish a number of deposit-centered work measures as soon as possible to deeply explore the target market and launch competitions to win over them. Activities such as taking deposits, transferring deposits with financial products, settling precipitated deposits, and absorbing deposits through salary payment are used to serve stable deposits.

(1) Carry out savings competitions to win deposits: Develop strong incentive measures, establish a sense of a game of chess with unified collective and individual goals and consistent interests, and the whole bank will make every effort to win deposits.

(2) Use financial management products to attract and transfer deposits: seize the advantages of financial management products such as high returns, multiple issuance periods, and quick withdrawal of funds, and focus on transferring customers from other banks as the main focus, and at any time Paying attention to the expiration time of a large number of trust financial products issued, the organization personnel conducted telephone follow-up with large-sum savings customers, and had close contact with customers, so as to smoothly transfer all trust financial products and mature deposits of large-sum customers. Organize personnel to promptly understand the large deposit funds in the accounts of public deposit customers, provide financial management for temporarily unused deposits, prompt them to transfer them to 7-day notice deposits or time deposits, and do a good job in marketing and development of other businesses. Drive the rapid sales of insurance, funds, gold and other financial products, and drive the steady growth of savings deposits.

(3) Precipitating deposits through settlement: Actively analyze the capital operation of existing customers, use the online banking transfer function to transfer funds between payers and payees, ensure that funds circulate within the branch, and ensure savings deposits Stablize.

(4) Absorb deposits through wage payment agency: First, use borrowing companies as a breakthrough point to handle wage payment agency business, and then contact the industrial and commercial bureaus of ** District, New Urban District, and ** District to regional Targeting all enterprises within the bank and taking wage payment as a breakthrough point, the second-category branches, marketing departments, and comprehensive business departments collaborate on marketing, proactively implement a package of financial services, and promote the coordinated and rapid development of deposits, wealth management, electronic banking and other businesses.

VII. Marketing means and methods

(1) Implement the marketing environment: Implement marketing measures to the heads of the second-category branches and marketing departments, and ask the heads to pay great attention to it, so as to mobilize All employees are enthusiastic about deposit marketing, and the whole bank has established the concept that focusing on deposits means focusing on efficiency, and improving self-sufficiency of funds means improving the ability to create assets. Secondly, we held a mobilization meeting for everyone to seize deposits in the bank, organized all employees to study the marketing activity plan carefully, and unified their thinking around the task objectives, so that everyone can firmly establish the awareness of serving customers and accelerating development from an overall and long-term perspective. From the marketing environment, it is necessary to implement the belief that from line leaders to ordinary employees, everyone adheres to the belief that unity stimulates vitality, unity stimulates wisdom, unity stimulates fighting spirit, and unity creates miracles.

(2) Implement marketing personnel: Require window service personnel to become the main force in the expansion of total deposits. On the basis of classifying and queuing up actual and potential high-quality customers, we will target target customers, grasp the marketing focus, and carry out high-end marketing and family marketing. Secondly, we must strengthen the comprehensive marketing of deposits and loans of the marketing department, strengthen the marketing measures of using loans to drive deposits, ensure that customer funds circulate within the bank, and reduce the impact of actual loans and payments.

(3) Formulate assessment methods and establish an incentive mechanism to make deposit marketing work goals clear and assign responsibilities to people, and match the growth of deposit tasks with the performance salary of 20% for all employees of second-tier banks and marketing department personnel. hook up. The second-category bank and the marketing department are also required to decompose tasks to each employee at all levels, issue deposit marketing reports in a timely manner, encourage advanced employees, and supervise advanced employees. Every ten days, the comprehensive business department will evaluate the effectiveness of the event, including how well the event planning was implemented, whether the event achieved the expected goals, and how customers responded to the event.