5 articles on public service advertising planning plans

#planning# Introduction Social welfare undertakings are the continuation of China’s fine traditions and an intrinsic requirement for building a harmonious socialist society. The following is a public service advertising planning plan compiled by kao.com, welcome to read!

1. Public service advertisement planning plan

In order to make contemporary college students pay more attention to society and assume social responsibilities, and to help more people in need, and to create harmony Society, let more people join in the ranks of loving actions. We will carry out charity sales and charity activities with the theme of "charity sales as the leading role, helping more poor friends as the main body, and the smiling service of the loving mutual aid society as the backing". These small amounts of love can make their future full of sunshine. Let us use our actions to contribute the sunshine of love.

1. Purpose of the activity

1. Let more people join the ranks of assuming social responsibility.

2. Help friends in need, dedicate our meager efforts, and accumulate more people’s love.

3. Enhance college students’ sense of responsibility and experience the spirit of dedication and joy in activities.

2. Activity Analysis

Today’s society lacks charity sales and fundraising activities, but as fundraisers and buyers, we are often unsure of the direction of the flow of funds. This uncertainty creates their doubts, however, our strengths lie in openness, impartiality and clarity. Carrying out charity sales reflects college students' strong sense of responsibility to society.

3. Feasibility of activities

1. Most students go shopping or shopping in the city center on weekends to relax, and some office workers also choose to go shopping in the city center to relax. Or play. Therefore, from an objective analysis, there is no shortage of customers.

2. The lack of openness and clarity in previous charity sales or fund-raising activities has led to some people’s incomprehension and lack of support. However, the development of our activities will be announced in a fair, open and clear manner. On the Internet or in various broadcasts, newspapers and periodicals. Make every penny clear and disclose it to everyone clearly.

3. At the same time, it can also reflect the love of contemporary college students for public welfare. As long as we do a good job in preliminary preparations and publicity work, more people will take on this responsibility and dedicate themselves. power.

4. Nowadays, some companies and manufacturers don’t know what name they can use to do charity activities. Through college students’ voluntary charity activities, they can not only promote the company’s brand awareness, but also contribute to the love between the company and manufacturers.

5. The company cooperates with college students. Through charity activities, it can not only exercise the social skills of college students and better understand the society, but also better display the company's image in the public. among college students.

6. Service tenet: service with a smile, so that customers can buy with confidence.

2. Public service advertising planning plan

Purpose of the activity: to promote college students to carry out public welfare practices, to promote public welfare spirit, publicize social morality, advocate public welfare culture, carry out public welfare practices, and shape public welfare image For the purpose, we carry out public service advertising type public welfare activities.

Purpose of the activity: In order to strengthen and improve the ideological and political education of college students and enrich campus culture, the Youth Association of the college wants to plan a public service advertising practice activity so that all students in the college can participate in the activities of the Youth Association.

Activity requirements: Combine college students with public welfare culture, highlight effectiveness, humanity, and public morality, spread public welfare culture through advertising, create a scientific and elegant moral atmosphere, and enable college students to accept more new things.

Activity time: Starting from this semester and lasting for one semester, the selected works will be exhibited once a week.

Specific planning:

1. The first phase of public service advertisements was organized and held by the Youth Association of the hospital, focusing on social issues that are of greater concern today, such as "Preventing AIDS" and "Learning from Lei Feng" , "conservation-oriented society", and other hot issues, certain materials are selected. The selected theme materials are produced by the Propaganda Department and the Network Department. The selected materials are used to draw posters or photocopy posters to produce a public service announcement.

2. All students in the college can participate in this activity, either individually or collectively. Through certain material selection, some public service announcements can be made around the theme, and they can also be submitted to the Youth Association of the college. Submit certain work materials, such as posters, photos, pictures, theme materials and other design plans, which will be produced with the assistance of the Youth Association of the hospital.

3. Submission of work materials can be directed to the Propaganda Department and Network Department of the Youth Association of the Academy, or to the email address of the Youth Association of the Academy.

4. The Academy Youth Association will regularly exhibit certain works through selection, and set up some excellence awards in the selection.

This activity is planned, organized and selected by the Youth Association of the hospital.

Organizing and carrying out public welfare activities reflects the noble quality of the organization and the spirit of caring about public welfare undertakings, having the courage to assume social responsibilities, and making selfless contributions to society. It can leave a good impression that the public can trust. Thereby winning public praise and a good reputation.

3. Public service advertising planning plan

1. Introduction to community public service billboards

First of all, television, newspapers and magazines, outdoor, and the Internet have become the There are four major media advertisements, and our creative building sign advertising should belong to the category of outdoor advertising. It is a novel advertising media sponsored by the government and approved by the spiritual civilization offices of each province and municipality. It combines corporate branding and public welfare propaganda.

Secondly, we deliver corporate information and product information to consumers in the most direct way, with strong penetration and dissemination power. The main consumer group of Jingshun Hospital is mass consumers, so It is very suitable to place this kind of public service advertisement for residents, and this project is undertaken by our company, which installs and promotes building sign advertisements not only in Beijing but also in major cities across the country.

2. The strategic significance of Jingshun Hospital’s community public service advertisements

1. Promote Jingshun Hospital to establish a civilized image

If it wants to penetrate into Beijing or even the whole country , In addition to having good products and good customer service, we must also establish a good corporate image in the minds of consumers, that is, a civilized and healthy corporate image. Social welfare promotion, including family happiness, neighborhood harmony, etc. They all care about residents with friendly words. For companies, only companies that truly care about consumers will ultimately win over consumers, so this is a media for companies to build their image.

2. Increase people’s trust in this hospital

There are many hospitals in the same industry that people can really trust. Your hospital has strong teachers and superb medical skills. It is worthy of our attention. Trusted good hospitals will be recommended by the government to the people. People will feel at ease and trust them, which can increase the company's reputation. In this way, people benefit, companies benefit, and companies and consumers achieve a win-win situation.

3. Advertising for community residents will make up for the lack of media

The publicity methods of Jingshun Hospital may include television, newspapers and magazines, street signs, etc., as well as some promotional activities. These forms of impact have great impact It is very strong and can arouse the public's attention. And we must know that the key to continuously increasing sales is to strengthen consumers' memory. The purpose of advertising is not only to arouse attention, but also to constantly remind. If TV advertisements are placed every day, it will be It is unrealistic, but the long duration of the building sign advertisement can constantly remind consumers to remember the company and the product. Therefore, this advertising media effectively makes up for the shortcomings of the original media combination.

4. It will help Jingshun Hospital further expand its market share

Jingshun Hospital already has a certain scale in the Beijing market, but it is now facing very fierce competition. In order to maintain its advantage in the competition position and continue to increase market share, it is necessary to adopt certain publicity methods to enhance the hospital brand.

5. Suggestions on the geographical distribution of billboards

How to achieve advertising effects?

Focusing on the densely populated residential buildings in each district and radiating to the surrounding areas, it can deepen people's awareness and understanding of the product, promote the establishment of the hospital's brand, and increase the hospital's flow of people and turnover.

6. Promotional methods when installing building signs

During installation, we can issue discount cards and membership activities to various neighborhood committees. In this way, it is easier to get closer to the people and establish the image of the hospital. At the same time, we can also carry out a series of promotional activities for your hospital.

3. Advantages of public service advertisements

1. Irresistible

People have to go to and from get off work every day, and they will see public service advertisements when they come in and out, which is irresistible. sex.

2. Novelty

Compared with other advertisements, we are the first in the country to enter people's lives in the form of public welfare.

3. Public welfare

Being close to people’s lives, caring about people, and paying attention to people are beneficial to the people.

4. Persistence

For the advertising release period, the period is one year, which is much longer than other advertisements.

5. Lower cost than other advertising media

Lower cost than TV, magazines, newspapers, etc.

6. Authoritativeness

It is sponsored by the government and approved by the spiritual civilization offices of each province and city.

7. Wide coverage

Billboards can penetrate into major cities and communities in Beijing and even across the country.

8. Easy to accept

Public service billboards pay attention to the people, are considerate of the people, and beautify the environment inside the building, so the people are willing to accept it.

9. Targetedness

The billboards are aimed at the common people, and the products of Jingshun Hospital are also targeted at the common people, so we can be integrated into one.

10. Conditioned reflex

Because people see billboards all day long, they will be stored in long-term memory without knowing it, and people will have an association to buy products when they need them.

11. People have high credibility for this product.

People are assured of products recommended by the government.

IV. Media quality analysis

This kind of media has wide coverage. If it is only released in Beijing, if it is released for 10,000 yuan.

Taking Chaoyang District as an example, there are 22 streets, and each street has an average of 6 neighborhood committees, that is, communities. Residential communities vary in size. The average capacity of a street is 500 to 1,500 yuan, and 10,000 yuan is enough. It can cover more than 80% of Chaoyang District. Of course, it can be distributed in various regions, and its coverage can reach a high level. Due to the different sizes of buildings, towers generally range from 8 to 30 floors, and slab buildings generally have 6 floors. Most of the residential buildings built in Beijing in the past ten years are tower buildings. Therefore, on average, the familiar audience of our residential billboard at the entrance of a building is more than 20xx people. After our company's price discount, the average price is only about 0.1 yuan per thousand people per day.

Due to the particularity of the time and location of the advertisement, the reach rate of the advertisement can reach 100%.

4. Public service advertisement planning plan

1. Purpose of the activity:

To improve the imagination, innovation, practical ability and humanistic qualities of our college students. Fully combine professional advantages, contribute modestly to public welfare undertakings, and exert lasting and substantial effects on various campus facilities, such as protecting facilities, saving resources, improving and beautifying the living environment, etc.

2. Activity theme:

Public Service Advertisement Design Competition

3. Activity time: November 23

4. Activity location : To be determined

5. Target audience: All students in the college

6. Participation format: Individual participation or team participation (no limit on the number of teams)

7. Entry Instructions:

1. Works and entry requirements:

Can reflect various public welfare undertakings and highlight public welfare, such as: ethics, environmental protection, health, sanitation, Project Hope, respect for knowledge, Rights protection, security, etc. Show various small details in life in as many forms as possible, which are true and profound. In order to highlight the theme, each work must have a corresponding theme or campus civilization slogan or slogan. There is no limit to the size of the work.

At the same time, when the entry is played, a contestant must explain his or her work. So that the judges can better understand the artistic conception of the work and discover the shining points of the work.

2. Work form:

Category a (computer design): Students can freely use flash (dynamic production software), powerpoint (slideshow), word and other software for production .

Category b (hand-painted): such as posters, posters, stickers, etc.

3. Scoring details:

Category a (computer design):

a. Highlight a certain theme and have a certain degree of innovation (2 points )

b. The interpretation is vivid, can deeply express the connotation or theme of the advertisement, can touch people's hearts, or is humorous (3 points) c. The works produced by flash, powerpoint or word are exquisite and smooth. (3 points)

d. Have a good background setting and reasonable color matching to create a good atmosphere for the interpretation of the work (2 points)

Category b (hand-painted category):

a. Good creativity and good overall effect (3 points)

b. Good art, reasonable color matching, vivid and realistic (2 points)

c. The work highlights a certain theme and can inspire the audience well and arouse excitement (3 points)

d. It is innovative and has novel ideas (2 points)

4. Award settings:

There will be first, second and third prizes for entries in categories a and b respectively.

5. Public service advertisement planning plan

Advertising theme:

Life can bear the weight - pay attention to miners and care for life.

Purpose of advertising:

1. To arouse social attention and concern for miners.

2. Raise the public’s awareness of life safety and health, and cherish life.

3. Enhance the company’s awareness of miners’ safety responsibilities and act in accordance with the law.

Key points of publicity: 1. The life safety of miners deserves to be taken seriously. Miners are an indispensable and important human resource for heavy industry.

2. The person in charge of the company where the miners work must ensure the safety and health of employees and cherish their lives.

3. Advocate to improve the ideological and moral quality of people in the whole society and become useful people to society.

Advertising target audience:

1. The general public.

2. Illegal mining factories

Principles of communication:

1 Diversification of communication media and methods.

2. Continuity of the communication process.

3 Extensive scope of communication.

4. The three-dimensional and lasting communication effect.

Usage occasions:

1. Media communication in television, radio, newspapers, news events and other aspects

2. Network communication

3. Outdoor communication

TV commercials:

1. A miner’s victim was pushed into an ambulance by a nurse, with his family members crying beside him.

2. A little girl with black fingernails, dressed in ragged clothes, holding a photo of her dead miner father in her left hand and a broken bowl in her right hand, knelt down and begged passers-by.

3. A group of miners walked home after work. They only had the whitest teeth, but they still smiled brightly!

Print newspaper advertisements:

Plan 1 by Enterprises sponsor public service advertisement design competitions, promote them in news events, and use the winning works as outdoor, newspaper, and online advertisements for this promotion.

Option 2: The planner provides posters as outdoor advertisements and newspaper advertisements for this promotion, sponsored by the media or enterprises.