How to write the second-grade advertising language?

The second-level environmental protection slogan is as follows:

1, love grass, it is the messenger of spring!

2. Reject white pollution, starting from the fact that environmental awareness is no longer pale!

3. Let the tide of economic development enter the green river.

Let's protect flowers and trees! Look, flowers and trees are waving hands of hope at you.

5. Let the flowers smile, let the grass express their feelings and let the heart bloom.

Good copy conforms to the trend of the times.

In rural areas, "having children is as good as having daughters" is a good example. This kind of copywriting actively responded to the policy call of the only child. Besides, I think everyone can remember the resounding "fight local tyrants and divide the fields".

Not only straightforward, but also very powerful. In today's words, copywriting can keep up with hot spots, learn to hold thighs and rub traffic.

For example, when Song Huijing and Song Chongji got married, they wrote a very interesting copy, analyzed the family background and wealth accumulation of Song Huijing and Song Chongji, and finally led to their own financial management ideas.

Secondly, a good copy should be readable and memorable.

1. Emphasize concepts by using opposite elements.

Many copywriting is emphasized by antonyms. Here are some of the most common:

Small body, big technology.

A thousand negatives, just for one affirmation.

We spend most of our time on few things.

2. The power of repeated circulation.

A copy of Xiaomi's mobile phone is written like this: "One side of technology, one side of art."

The same word will appear in the first sentence and the second sentence to highlight the corresponding content. Just like Red Star Erguotou's "It's a long story, drink it all at once". For example:

Charming design is more charming now.

Breakthrough design, and a new breakthrough.

Top-level security protection is within reach.