What do you think of entrepreneurship?

Everyone once had the dream of opening a shop, and I believe you are no exception. In fact, it is a desire for "my site is my master". That year, some of our girls said they wanted to open a flower shop, some said they wanted to open a clothing store, some said they wanted to open a coffee shop, and I said they wanted to open a bookstore. We'd better all visit each other in the same street and lead our dogs. You read, I try on new clothes, and then go to another store to drink freshly ground coffee ... A group of young girls are chattering and full of good hopes for the future. At that time, we were all talking about opening a store, and what kind of store to open was our dream, just like the word "entrepreneurship" in everyone's mouth now, but "entrepreneurship" sounded higher. Why does everyone have the dream of opening a shop (starting a business)? That's for freedom and autonomy! These two words have fatal attraction. We thought that after opening a shop, we could be fearless in our own acre of land, without looking at the face of Party A (the boss's leader). We can listen to our hearts and have no scruples. A few years later, some of us really realized our dream of opening a shop. Some people have opened bookstores, but not me. I opened a breakfast shop and someone opened a flower shop.

Who said that people who open bookstores have deep literary feelings? My friend Xiao Li's bookstore is in a secluded place outside the second ring road of our city, about 30 square meters. The room is well decorated, and the inspirational slogans such as Franklin Du's words "Books are the ladder of human progress" and "Books are the nutrition of all mankind" are hung on the wall. On the opening day, we all said to Xiao Li with envy, "You are the first person in this group to realize the dream of opening a shop. You have realized the dream of all of us, so we must cherish it. " Xiao Li said, "This bookstore is my lifelong career. Just like my children, I will love it as much as I love myself." Later, I also stepped into the ranks of opening stores. I chose a breakfast shop, that is, steamed stuffed bun and soybean milk.

I began to realize what an ideal is. What is reality? When we opened a shop in Xi 'an, we met the arrogance of the urban management team, and we were not allowed to sell tables a little more than the door. The urban construction department will yell at us for paying a fine. We kept silent, said yes, yes, and handed it over ... otherwise, the signboard on the shop would have to be towed away, and people would be frightened when they came. Businessmen are like mice seeing cats. During the renovation, the property department also tried every means to criticize and obstruct, and then gave each leader a red envelope, otherwise we would stop our water and electricity, so how can we start the renovation? How to do business in the future? A day's delay is a day's room and labor costs! Why can't the health permit be handled according to the process? Without spending 80 million yuan, it is impossible to get a license smoothly. There are also some "three-no-cares" areas where a group of loafers make trouble from time to time. Eating a king's meal is nothing, and they have to collect protection money. Businessmen are bowing to them, paying money, eating delicious food and entertaining them, just like offering sacrifices to bodhisattvas. I can't help it. The sky is high and the emperor is far away. On holidays, we have to go to see the landlord with generous gifts, so as to save him from raising our rent or taking back our house (the contract is signed every year).

In these cases, you have to spend money to buy red envelopes and give gifts to deal with them. You can only bear it and passively accept it, otherwise what can you do? What can we do ... who let us be a vulnerable group to open a shop? There is a big difference between reality and imagination. We have to get up at three o'clock every morning to mix noodles, mix noodles and wake up, especially in cold winter. As you can imagine, the person standing there has been kneading bread buns for the whole morning, and the person in front has been selling them for five or six hours. In the afternoon, we have to start preparing the stuffing for the next day. Washing, cutting and wiping are endless tasks all day. There is no weekend, and after a few months, people have backache and leg cramps.

I used to feel that if I opened a shop, I would take a day off if I wanted to. I really opened it. How is that possible? Competitors in the same industry are eyeing up, hoping you can't hold on to the joke. Mainly for fear of losing customers. I wake up every day with rent and living expenses. How dare I slack off? The real life of opening a shop is really a chicken feather! The ideal is too full, and the reality is too skinny. When I was ready to talk to Xiao Li, who runs a bookstore, about the sadness and difficulties of opening a shop, who knew that she was more entangled than me. She said: the debt invested when opening the store has not been paid back to others, and the room rate for the next quarter has not been settled. The landlord is still clamoring for an increase in rent. Just like every day in prison, few people come to buy books all day long. I wonder where the future is. It is difficult to reconcile literary feelings with the capital market! The year before last, when I was doing business in Xi 'an, college students started businesses next door. On the left is a wine seller, and on the right is a fruit and vegetable seller. I remember that at that time, there was an infinite space of emotion saying, "There are undergraduates next door. Is this the improvement of social and cultural level or the waste of educational resources? " I think college students are all favored by heaven. ) The young couple on the right are both Cantonese, and Siping Ping's shop is full of fruits and vegetables. After chatting, I learned that they have worked in Guangdong chain stores for seven years and have been small leaders. Dissatisfied with the meeting every day, I am really tired. According to my good friends, Xi 'an has a bright future, and I am ambitious to start my own business, so it is convenient to have children. She plans to bring some promotional ideas from big shopping malls to her own small shop, and plans to open several branches in the future. She can often travel and use a credit card to collect cash. They are full of ambition and confidence. Every day, she chooses a dish and puts it at the door for a big promotion, which is lower than the cost price. She shouted with a megaphone, and the couple were very busy, and marketing tricks emerged one after another. But those picky customers only buy promotional food and don't buy other products. There are three vegetable and fruit shops in that street, and customers choose their promotional products. After a few months, we can see that the neighbors on the right are exhausted and Cantonese people are not adapted to the climate in the northwest. Their hands and faces were blue with cold, and they had no spirit at first. Go to the wholesale market to buy food every day, and then pick, sort and place them one by one after you come back, help customers peel and wait for delivery to the upstairs of the community. In the evening, the shops are still open until ten o'clock, because several big supermarkets not far away also sell fruits and vegetables. How can I close early? A 40-square-meter shop costs 5,000 yuan a month, excluding other utilities. Their daily turnover is reduced by 2000, and their average profit is only 20%. Later, the competition became more intense, and the big supermarkets sold them cheaper, and the turnover plummeted to 700 yuan a day to 800 yuan.

Vicious competition! The beneficiaries are only customers. After opening for a year, they still had no choice but to transfer the store. They worked hard for a year and lost tens of thousands of dollars. Shopping malls are like battlefields! The neighbor man on the left is from our hometown of Anhui. He is 1.8 meters tall and very handsome. His wife is from Xi and looks good. She just graduated. They mainly deal in tobacco, alcohol and tea, and the store area is 40 square meters like ours. The young couple are college classmates. When the male owner was a sophomore, he sold alcohol products to others in Xi 'an, and the elders of the female owner's family also opened a shop to do alcohol business. Their facade is only used as a stronghold to let customers know that his tobacco and alcohol are authentic, and there are shops and tobacco licenses at home.

Men get up early every day and run outside the market, in various units, nightclubs and hotels. Seeing the hostess at home is either wiping goods or busy delivering goods, sometimes dozens of Chinese hairs and dozens of boxes of good wine and tea are envied by everyone. She said that if she had anticipated the retail in the store, she would have starved to death, and the store could only pay for the room. For example, the profits of some wine, red wine and tea are all above 50%. Their family has good connections and a wide market. They paid a down payment for a house in Xi 'an within one year. It is also the only young college student I have ever seen who successfully opened a shop. If you think that opening a shop means retiring from work, sleeping until you wake up naturally and sitting there with a steady stream of customers sending money to your pocket, it's simply a pipe dream! At the beginning of the store, most people used it for two people, women for men and men for cows, unless you opened the store just for fun and there was no shortage of money at home. Just like my neighbor in the vegetable and fruit shop, she has to do transportation, procurement, logistics, cooking, delivery, cashier, market research, planning and so on. , the daily workload is at least 16 hours, and there is no social security and medical insurance. The test of opening a shop is a person's (family's) comprehensive ability, site selection according to economic strength, site selection vision, product competitiveness, market development ability, information resources, operational ability, and the hard-working ability of procurement channels. Cruelly, this is the era of the big fish eat small fish. People have everything they want in a shopping mall with several floors. People have a bookstore with several hundred square meters in a better environment and a coffee shop to run it. Which do you think you will choose? Now the online sales platform is so developed. If you want to open a shop, I suggest you try to open an online shop first. Although there is great competition now, the risk is much smaller than that of the entity. It's not easy to open a shop, it's ok, cherish it! ?

Fan qi qi Wei periodical she