Business improvement plan

1. How to write the company’s corporate image improvement plan

2. Store management plan

3. What are the ways to improve the company’s operational efficiency?

4. How to deal with multiple plans to increase vacations and flood the screen

How to write a company’s corporate image improvement plan

1. The concept of corporate image

Corporate image planning is to convey the business philosophy and spiritual culture to relevant organizations or teams around the company, including internal personnel and the general public, so that they can have a consistent sense of identity and value for the company.

Corporate image planning is a powerful means to shape a corporate image and gain competitive advantage. It is also a bridge for consumers to understand the company and for the company to show its style to the society.

If an enterprise wants to prosper in the fierce market competition, it must strengthen corporate image planning and management, shape the personality of the enterprise, promote the enterprise spirit, and make consumers have a deep impression and sense of identification with the enterprise. , thereby establishing a good corporate image and seeking greater development.

CI is the abbreviation of English CorporateIdentity, which is translated as corporate image identification or brand image identification.

CI is also called CIS.

CIS is the abbreviation of English Corporate Identity System.

CI refers to an enterprise's conscious and planned planning and design of its own enterprise or brand characteristics, and displays them to the public through the media, so that the public has a standardized, differentiated and beautiful impression of a certain enterprise or brand. and understanding in order to better identify and achieve the purpose of improving the economic and social benefits of the enterprise.

CI is composed of MI, BI, and VI.

MI (MindIdentity) concept identification (enterprise thought system) refers to the integration of enterprise ideas.

Through the company's business ideas and practices, the integration of slogans, the beautification of posters, and the education of ideological concepts, the unique corporate ideological characteristics are conveyed to the public and employees.

It includes business philosophy, business purpose, corporate mission, career goals, corporate positioning, corporate spirit, corporate motto, management philosophy, talent concept, innovation concept, work concept, customer concept, life concept, and value Concept, brand positioning, brand standard advertising slogan, etc.

BI (BehaviorIdentity) behavior identification (behavior specification system) refers to the behavioralization of corporate thinking.

Through various internal and external behaviors of employees under the guidance of corporate ideology, as well as various production and operation activities of the company, the management characteristics and cultural characteristics of the company are conveyed.

It includes cadre education, employee training, rules and regulations, quality management, behavioral norms, cultural and entertainment activities, public welfare activities, brand promotion, etc.

VI (VisualIdentity) visual identity (brand visual system) refers to the visualization of corporate identity (or brand identity).

Through the unified, standardized and beautiful internal and external display of the enterprise or brand, the personality (or unique brand culture) of the enterprise or brand is conveyed.

It includes two parts: basic elements and application elements.

The basic elements refer to: company name, brand name, logo, standard words, standard colors, auxiliary colors, auxiliary graphics, auxiliary ribbons, decorative patterns, mascots, logo combinations, slogan combinations, advertising signs , uniforms, flags and slogans, transportation, advertising displays, etc.

2. Functions of corporate image

The specific functions of corporate image planning can be divided into two: internal and external. These two parts are complementary to each other.

1.

The internal function of corporate image planning refers to the role of corporate image on the internal operation and management of the enterprise. It is mainly manifested in promoting the construction of corporate culture, improving corporate cohesion, enhancing technology and product competitiveness, and corporate diversification. , the acquisition of group operation advantages, etc.

Specifically, the introduction of corporate image is helpful in improving the internal functions of the enterprise in the following aspects.

(1) The introduction of corporate image is conducive to the construction of corporate culture.

Corporate culture is a synthesis of the inherent values, ways of thinking, behaviors and beliefs pursued by corporate employees. It is developed by corporate employees gradually absorbing experience and lessons in the long-term competition of the company.

As an important factor in the life of an enterprise, it has a huge impact on the present and future of the enterprise, and is the source of strength for the enterprise to cope with challenges and changes.

The greatest role of corporate culture is to emphasize the consistency of corporate goals and corporate employees' work goals; to emphasize the identity of group members' beliefs and values; to emphasize the attractiveness and centripetal force of the company, so it has Corporate members play a huge cohesive role, uniting corporate members within the organization and forming a strong external force.

(2) Importing corporate image is conducive to enhancing product competitiveness.

A visual identity design with a strong corporate image is conducive to creating a famous brand and establishing consumer brand preference.

(3) The introduction of corporate image is conducive to the realization of diversification, groupization and internationalization.

2.

The external function of corporate image planning is the reason why planning is widely used. It is conducive to the utilization of corporate operating resources, conducive to consumer recognition, and conducive to corporate public relations.

It is the application of corporate image planning that creates a good business environment for enterprises, allowing enterprises to communicate with customers, suppliers, promoters, shareholders, financial institutions, mass media, local communities, consumers They have maintained good relationships with relevant organizations and individuals such as the company, so it is conducive to the development of the company in a positive direction.

(1) Conducive to the utilization of business resources.

The business resources of an enterprise mainly include three aspects: human, financial and material. The implementation of corporate image planning enables enterprises to make full use of various external business resources and achieve reasonable allocation.

① It is beneficial to the stability of the company’s employees and the recruitment of outstanding talents;

② It is beneficial to the company’s financing and the enhancement of shareholders’ investment confidence;

③ It is beneficial to the company Expand distribution channels.

In short, the excellent corporate image created by corporate image planning forms a unified identification system, which can enhance the supply and marketing confidence of suppliers and sellers, promote suppliers and sellers to work more diligently, and is the basis for the establishment of enterprises. The long-term and stable supply and marketing network and good supply and marketing relationships continue to expand product sales.

(2) It is conducive to gaining consumer recognition.

In the eyes of consumers, a famous brand is a sign of trust and a symbol of honor.

The style and value derived from famous brands make consumers think that it is worth buying even if they spend much more than similar products.

(3) It is conducive to the operation of corporate public relations.

The public relations of an enterprise directly serve the business and development of the enterprise. It coordinates the various relationships between the enterprise and the public by transmitting relevant information of the enterprise, which is conducive to the credibility and credibility of the information transmission. Authenticity and unity enable the company's public relations activities to develop smoothly.

The public relations of an enterprise are roughly divided into employee relations, customer relations, financial relations, supply and marketing relations, customer relations, community relations, press relations, etc.

The implementation of corporate image planning makes the dissemination of corporate information simpler and easier for the public to recognize and recognize, thereby achieving the best communication effect.

At the same time, the excellent corporate image created by corporate image planning itself also provides a more solid foundation for the operation of public relations.

Section 2 Image Planning Procedures

1. Six steps of CIS introduction (Inspirational World lizhi123)

CIS introduction is divided into six steps, including research, planning, design, positioning, publicity and maintenance.

1.

The contents of the survey include: the history of the company, the operating status of the company, the development strategy of the company, the business style of the company’s legal representatives and senior managers, the corporate organizational culture, the market competition situation, and similar products in the market Investigation, analysis and evaluation of competition situation, corporate visibility, market positioning, product strength and other issues.

2. Corporate image planning mainly focuses on the social positioning, market positioning and style positioning of the corporate image, the selection of corporate image expression strategies, corporate image implementation plans and management measures, etc.

3. Design.

(1) Corporate image design includes the design of corporate business philosophy, spiritual creed, corporate slogan, corporate motto, and corporate song.

(2) Design of basic elements of corporate image, including corporate logo, standard words, symbolic graphics and combinations, corporate standard colors, etc.

(3) Corporate investment, sponsorship option principles and media selection.

The six application systems of corporate image design include office furnishing series, office supplies series, transportation series, employee uniform series, product packaging series, advertising supplies series, etc.

4. Positioning.

Carry out market positioning based on the designed corporate image to ensure that the company occupies an appropriate position in the minds of the public and wins the favor of customers.

5. Publicity.

Organize the proposed CIS implementation plan, compile it into a book, hold a press conference, and use various media to comprehensively promote the corporate image.

Provide leadership and step-by-step CIS system training for employees within the company, including: CIS knowledge enlightenment instruction, CIS *** seminars for senior managers, department manager training, employee etiquette training, and internal and external environment of the company Research on improvement plans, corporate public relations and public welfare activity plans, etc.

6. Keep.

The establishment of CIS does not happen overnight, but must be maintained and developed unremittingly for a long time in order to maintain a good image and avoid disintegration and damage midway. It requires a complete and sound corporate system and organizational leadership to ensure that Enterprises constantly engage in self-discipline and self-education.

2. Format of CIS planning and design copy

(1) Research (eight aspects)

1.

Corporate history (investigation, compilation)

2.

Business status (investigation, analysis).

3. Enterprise development strategy (survey, suggestions).

4. Business style and personality of corporate legal representatives and senior managers (survey, evaluation)

5. Corporate organizational culture atmosphere (survey, analysis).

6. Market competition situation (survey, analysis).

7. Competitive situation of similar products in the market (survey, analysis).

8.

Corporate social visibility, market positioning and product strength (survey, evaluation).

(2) Planning (six aspects)

1. Social positioning of corporate image (proposal).

2. Market positioning of corporate image ( proposal).

3. Positioning of corporate style (proposal).

4.

Selection of corporate image expression strategy (proposal).

5.

Corporate image plan implementation plan (draft).

6.

Management Measures for Enterprise Operations (Draft).

(3) Design (ten aspects, including 4 basic elements, 6 major application systems, and more than 80 details)

1.

Corporate spirit image design.

(1) Corporate philosophy (manager’s thinking).

(2) Corporate spirit and creed.

(3) Corporate slogan.

(4) Corporate song.

2. Corporate visual image design.

(1) Corporate logo.

①Drawing method.

②The meaning of corporate logo.

④ Scope of use of corporate logo.

(2) Enterprise standard font.

①Chinese standard font.

②English standard font.

③The meaning of enterprise standard fonts.

(3) Corporate symbolic graphics (such as mascots)

①Drawing method.

②Meaning.

③Purpose and scope of use.

(4) Corporate logo and corporate standard word combination system.

① Combination method.

② Scope of use.

(5) Corporate logo, corporate standard fonts, and corporate symbolic graphic combination system.

① Combination method.

② Scope of use.

(6) Enterprise standard color system.

①Main color system.

②Auxiliary color system.

③Main and auxiliary color combination.

④The meaning of standard colors.

⑤Purpose and scope of use.

3.

Optional principles and media selection for corporate investment and sponsorship.

(1) Selection principle.

(2) Investment period (long-term, medium-term, short-term).

(3) Investment direction (industry, high technology, schools, real estate, tourism, public welfare).

(4) Sponsorship projects (cultural and sports activities, public welfare undertakings, schools, road construction).

(5) Media selection.

(6) Social activities.

4.

The company’s internal and external conduct standards.

(1) Staff training.

①Etiquette training.

②Quality training.

③Technical training.

(2) Internal organizational regulations.

(3) Standards for public relations activities.

(4) Regulation of external activities.

5.

One of the corporate image application systems - office supplies series.

(1) Business card.

① Paper.

②Color.

③Purpose.

④ Design style (Chinese style, English style).

(2) Company employee identification card.

(3) Letter paper and envelopes (Chinese style, Western style).

(4) Note paper.

(5) Invitation letter.

(6) Greeting cards.

Store management plan

Direct management plan

After clarifying the company's business policy and department annual plan, the following six aspects will be the focus of management:

p>

1: Personnel management;

n department personnel structure sorting;

n department position responsibilities and work process formulation and implementation;

n department Training and promotion work for each position;

nEchelon construction within the department and employee career planning;

nDaily work supervision and follow-up: daily, weekly, monthly, quarterly, semi-annual, annual Work plan and summary system;

nTeam building and improvement of incentive mechanism;

2: Product management;

nProduct mix: products for different stores Structural positioning;

nProduct control: For different stores, the allocation, adjustment, replenishment and inventory control of goods;

nProduct sales: For different stores, according to season, weather and Formulate and promote sales strategies based on sales and inventory status;

3: Target management;

n Formulation and subdivision of sales targets;

n Development of sales targets Follow up and achieve;

n Assessment and evaluation of sales targets;

4: Image management (for stores);

n Employee image: including staff clothing , words and deeds, professionalism, etc.;

nStore image: including store decoration, display, layout, etc.;

nBrand image: including brand awareness, product quality, service concept, promotion plan, etc. ;

5: Cost management;

n Formulation and review of department operating cost budgets;

n Control of various costs in operations;

n Implementation of departmental profit accounting and assessment system;

n Departmental cash flow planning and monitoring;

6: Customer management;

nDirect operation Store VIP customer management;

nSingle store franchise customer management;

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What are the ways to improve corporate operational efficiency?

Corporate internal training training objectives

Let the course participants - 1) Clarify the operational efficiency and benefits of the corporate organization Organizational structure design relationship; 2) Comprehensively grasp the four steps of organizational structure design and its techniques; 3) Clarify the standard requirements for enterprise organizational structure design and management standards; 4) According to "Embracing Glory - Enterprise Standardized Management Implementation Plan" and "Enterprise Standardized Management Standards" The relevant chapters of the two books "System" can independently design and construct the corporate organizational structure

Corporate Internal Training Course Outline

1) The corporate organizational structure restricts the key factors of corporate organizational operation efficiency, effectiveness and organizational execution. The organizational structure of an enterprise has an effect on the efficiency and effectiveness of the organization. Typical manifestations of a sound organizational structure

3) Ensure the efficiency and effectiveness of the organization. Organizational structure design and management standard requirements. Analysis of the four aspects and three structures of the organizational structure

4) The design of enterprise organizational structure requires systematic thinking, block-by-part thinking, limitations, target function tree, system analysis model and its operating procedures

5) Clarification of the details of enterprise organizational affairs work and its operating procedures and skills 61 basic systems Standard requirements for affairs work content

7) Set up six tasks for units and departments. Specifically set up units, department positions and their operating procedures and skills

8) Management span determination points Qiuxiang restricts management span Elements—Seven Elements of Breaking Through Limitations and Restrictions in Communication

9) See job analysis and its limitations, work responsibilities can be too clear, responsibility polarization, organizational team function mechanism

Asset turnover speed measures corporate operations The main indicator of efficiency: The faster the asset turnover speed, the more efficient the assets are used by the machine. Let’s take a simple and crude efficiency formula:

Flow ratio: Flow ratio: the company’s ratio of current assets to current liabilities

< p> Calculation formula: Flow ratio is an important financial indicator that measures the company's short-term solvency. The higher the ratio, the stronger the company's ability to repay current liabilities. The higher the current liability repayment guarantee. The flow ratio can influence the company's retained flow assets and funds to affect the company's profitability. Based on experience, flow ratio About 2 to 1 is more appropriate

Speed ??ratio: current assets minus inventory assets, speed assets, speed assets and current liabilities ratio, speed ratio, acid test

Its calculation formula: speed ratio judgment The company's short-term debt capacity ratio is improved by using the current ratio to deduct poor liquidity. The higher the inventory ratio, the stronger the company's short-term solvency. According to experience, a ratio of 1 to 1 is more appropriate

Cash ratio: Cash ratio The ratio of the company's cash assets to current liabilities

Its calculation formula: The cash ratio reflects the company's direct payment ability. A high cash ratio indicates that the company has a higher payment ability ratio, which means that the company has cash assets with lower profitability. Ineffective use

Inventory turnover rate: It is called the inventory utilization rate of the company's regular sales and average inventory ratio

Its calculation formula: Inventory turnover rate indicates the company's inventory turnover number during the period and is used to measure the company The speed of inventory realization measures the company's sales capabilities and inventory levels. The higher the inventory turnover rate of the company, the faster the inventory turnover rate. The stronger the company's sales capabilities, the less working capital occupied by the inventory. A high inventory turnover rate can indicate some problems in the company's management. Low inventory levels Even if the stock is out of stock or the purchase quantity is too frequent, the inventory turnover rate is low, the inventory management ability is low, and the sales situation creates an inventory backlog, which indicates that the company's product sales side has certain problems, and the company can adjust its operations to a certain original increase in inventory.

Inventory turnover status is expressed by inventory turnover number

Its calculation formula: Accounts receivable turnover rate: Accounts receivable turnover rate The ratio of the company's regular net credit sales income and the average balance of accounts receivable reflects the company's receivables Accounts turnover speed

Its calculation formula: Accounts receivable turnover rate evaluates the liquidity of accounts receivable. Important financial ratios reflect the number of accounts receivable turnover within the company's calculation. Use it to analyze the company's accounts receivable realization speed. The higher the management efficiency ratio, the faster the company collects accounts, reduces bad debt losses and has strong asset liquidity. The company's short-term solvency is enhanced and the accounts receivable turnover rate is high. The company pursues relatively strict credit policies and credit standards. Payment terms are strict and the company is restricted. Expanding sales volume often affects the company's profitability. The inventory turnover rate is often low. The company's accounts receivable turnover rate is low, indicating that the company's collection efficiency is too low or the credit policy is too loose, affecting the company's capital utilization and capital turnover

< p> Current asset turnover rate: Current asset turnover rate The ratio of sales revenue to the average balance of current assets reflects the utilization efficiency of all current assets

Its calculation formula: Current asset turnover rate indicates that within the calculation period

The company's current asset turnover number reflects the company's current asset turnover speed. The higher the indicator, the higher the company's current asset utilization rate. There is no definite standard for a low current asset turnover rate. The general analysis of the current asset turnover rate should be compared with the company's historical data and combined with industry characteristics

Fixed asset turnover rate: Fixed asset turnover rate is called the fixed asset utilization rate. The ratio of the company's sales revenue to the average net value of fixed assets

Its calculation formula: Item ratio is mainly used to analyze fixed assets such as factories and equipment. Asset Utilization Efficiency The higher the ratio, the higher the utilization rate of fixed assets, the higher the management level. The fixed asset turnover rate is lower than the average level of the same industry, indicating that the company's productivity is low, which can affect the company's profitability

Overall Asset turnover rate: The total asset turnover rate is called the total asset utilization rate. The ratio of the company's sales revenue to the average total assets

Its calculation formula: The total asset turnover rate is used to analyze the company's all asset utilization efficiency

How to deal with multiple plans to increase vacations?

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