The time and place of Huizhou Ancient City Folk Culture Festival; Strategies of Folk Culture Festival in Huizhou Ancient City

Huizhou ancient city folk culture festival began. Haven't you seen it yet? In recent years, Huizhou ancient city pays attention to the development of night tourism, combining lighting with the ancient city to bring new experiences to everyone's travel. This folk culture festival can let everyone feel the folk culture of the ancient city very well. The specific activity information is as follows!

2 Huizhou Ancient City Folk Culture Festival Time+Place

1On the evening of October 8th, 165438, the 14th Huizhou Ancient City Folk Culture Festival with the theme of "Lighting Huizhou" was held in Huizhou Ancient City.

This folk culture festival lasts for 9 days (165438+10.8-165438+10.6).

Huizhou Ancient City Folk Culture Festival Activities

This folk culture festival combines modern light and shadow technology with the ancient city wall, presenting a unique landscape through light shows and folk performances, allowing visitors to appreciate the night scene and folk customs while feeling the endless vitality handed down from generation to generation in this ancient city.

Huizhou Ancient Town Folk Culture Festival is the only festival in Shexian County, Huangshan City, Anhui Province, and has been held for 14 times so far. In order to further enhance the brand influence of Huizhou ancient city folk culture festival, display and activate Huizhou culture, and cultivate the new IP of the ancient city.

Through the traditional folk activities of the ancient city, Huizhou's profound cultural heritage is displayed, and at the same time, the tourism format of Shexian County is enriched, the brand is transformed into consumption, and the marketization, extroversion, productization, normalization and industrialization are continuously formed, so as to realize the real integration of the cultural tourism industry and accelerate the sound and rapid development of Shexian County.

Tourism adds color, and culture and tourism merge.

Shexian county has a long history and splendid culture. 1986 was approved by the State Council as the second batch of national historical and cultural cities. Shexian County, together with Lijiang in Yunnan, Pingyao in Shanxi and Langzhong in Sichuan, is called the four best-preserved ancient cities in China. Shexian was once the political, economic and cultural center of Huizhou, and also the hometown of Huizhou merchants who dominated the business circles in China for more than 300 years.

Shexian County is the birthplace and concentrated exhibition place of Huizhou culture. Huizhou ink stone, Huizhou architecture, Huizhou sculpture, Xin 'an painting school, Xin 'an medicine, Huizhou bonsai, Huizhou opera and Huizhou cuisine have far-reaching influence. It is the hometown of Huizhou culture in China, the capital of Huizhou in China and the hometown of She Yan in China. The colorful folk culture adds a lot of connotation and interest to the ancient city scenic spot.

On the day of the opening ceremony, night fell and the lights were on, and the ancient and quiet Huizhou City suddenly became romantic and charming. Using the projection of the ancient city wall, the light and shadow show, which combines 3D, sound, photoelectricity and other technologies, shocked the scene and gave new vitality to the ancient city of Huizhou.

The folk culture festival is rich in content, including the opening ceremony folk activities, the theme night of dragon and lion dancing, and the folk night of Xucun (bench dragon, dancing headlights). Huizhou Ancient City has 10 performing arts programs, colorful folk songs, Huizhou Opera, Mulian Opera and folk activities from morning till night. There are also Huizhou Wenchuang craft market, Huizhou ancient city online celebrity punching point and so on. Enhance the connotation of cultural life in scenic spots; Tik Tok has a short video contest to make folk customs younger. With the integration of tourism folklore, interaction and experience, tourists are no longer limited to regular sightseeing.

To highlight the theme of "Lighting Huizhou with Folk Light",1Most folk performances will be held in the evening from October 8th to June 6th.

During the Huizhou Ancient City Folk Culture Festival, the policy of free visit to all A-level scenic spots in the county was introduced. It is estimated that during the 9-day activity, the number of visitors to Huizhou Ancient City Scenic Area will reach more than 50,000, an increase of about 30% compared with previous years. "

Huizhou ancient city creates new scenery for night tour.

In order to make tourists have a better night tour experience, Shexian county has also increased the investment in night tour facilities, increased the lighting equipment in and around the ancient city, designed the lights, set up a promenade, and built a new landscape for night tours.

In addition, the ancient city BB also launched an experience activity with the theme of "staying overnight"

The opening ceremony of Jiangxin Night Market is very lively, and it is the first choice for foreign tourists to taste delicious food in Shexian County. In order to have more and richer new products for night tours, rural tourist spots will also stage folk activities such as "bench dragon", "dancing broadsword" and "fishing lanterns" during the Lantern Festival, Dragon Boat Festival, Mid-Autumn Festival, National Day and Spring Festival.

In front of Yangmen and Bajiaolou, the streets and alleys are crowded with tourists. Popularity has also warmed up the consumer market. A dazzling array of Huizhou local products, exquisite ancient city hand-holding ceremony, and a piece of cultural and creative products with Huizhou characteristics have attracted the attention of many tourists and made them stop to choose.

The layout of ancient residential buildings in the scenic spot is elegant, and the ancient street, Gu Xiang and memorial archway are intertwined with simplicity and elegance, which has become an online celebrity punching place for tourists to taste the cultural life of the ancient city; On both sides of the street, the quaint Huizhou BB is highly sought after by tourists.

Promote the development of global tourism with non-legacy folk customs as the carrier.

At the opening ceremony of this year's Folk Culture Festival, dancing unicorns symbolizing good luck and well-being, pyramids showing art and strength, fishing lanterns praying for good weather and other folk performances with local characteristics marched along the ancient streets and lanes to attract tourists to take photos as a souvenir. In addition to the local traditional folk performances in Shexian, the organizers also invited Ma Zhu from Chun 'an, Zhejiang, Shou Long from Jixi and other folk performance teams to the scene, which attracted many tourists to experience the unique charm of "Night Huizhou".

There are five highlights in this folk culture festival: First, 18 non-legacy folk exhibitions suitable for night performances were selected to interact with tourists; Second, 23 folk travel guides have been published; The third is to perfectly integrate modern science and technology light and shadow show with folk customs and ancient cities; Fourth, forward folk propaganda in the circle of friends for 9 consecutive days, and visit the seven scenic spots in the county for free; The fifth is to join hands to launch the Cultural and Creative Association.

The above is the activity information of Huizhou Ancient City Folk Culture Festival. Please keep them away. If you are interested in this ancient city folk culture festival, you might as well come here and feel the long-standing culture!