Joke Collection Website - Bulletin headlines - The slogan of the advertisement is to fall in love slowly. Will this violate advertising laws?
The slogan of the advertisement is to fall in love slowly. Will this violate advertising laws?
The advertising slogan: Fall in love slowly? It is not illegal. According to the provisions of my country's "Advertising Law", it is illegal if it involves some content, such as absolute inducement, suspected patent, involving trademark infringement, involving functional categories, involving exclusive products, involving relatively derogatory categories, etc. Fall in love slowly? It's just an ordinary saying. The only content it may involve is advertising infringement, which is similar to other advertising slogans. I have seen some advertising slogans on the Internet and have never heard of this sentence. It can be used as long as there is no infringement involved. Of course, this depends on the company’s investigation to ensure there is no infringement. 1. Absoluteness and patents
There are many absolute terms, such as "superlative", "best", "national level", "highest sales", etc. These terms are too absolute. Relatively speaking, it lacks authenticity and violates the principle of fair competition. Especially advertising slogans with "national" will be punished as long as they are discovered.
The patent category is relatively simple. Many advertisements now claim to use XXX patents. Whether these patents are true or false, there must be some evidence. A genuine patent requires authorization and a special certificate, and private use is illegal. Fake patents are false publicity, and using non-existent props as advertising is illegal. 2. Involving data and efficacy
Many people use some professional data when advertising, such as Gree air conditioners. Brother Jackie Chan once endorsed it and said, "I want to save 30% of electricity." There is also milk tea, the sales volume can circle the earth several times. These are all considered data and must be supported by sufficient evidence before they are allowed to be used.
The other aspect involves efficacy, which mainly includes some health products or medical supplies. Strictly speaking, except for medical treatment, drugs, and equipment, nothing is allowed to be promoted as having therapeutic effects. If we see health care products being sold on the market that say they can treat XXX diseases and have XXX effects, these are illegal claims. 3. Other possible violations
In addition to the above, the advertising law also stipulates many things that are not allowed to appear. For example, the use of items specially made for national leaders and state banquets is prohibited; when it comes to gifts, the information about the gifts also needs to be clear; when it comes to flash sales, it cannot be left hanging for a long time, otherwise it is misleading; when it comes to comparisons , are you not allowed to belittle your peers and elevate yourself?
To put it simply, it can be summarized into four categories: one is not to take advantage of the country’s popularity, the second is to ensure fair competition, the third is not to deceive consumers, and the fourth is not to Suspected of plagiarism. Advertisements that meet the corresponding conditions can basically be used.
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