Who designed the sign guiding delegations to the Winter Olympics? Good looking!

When leading the delegation to the 2022 Winter Olympics, a transparent and luminous snowflake-shaped sign was held ceremonially in front of the main cauldron. According to reports, the snowflake sign for this event is an unprecedented snowflake-shaped main torch stand. Both the overall hardware support and the software system are independently developed and designed by BOE.

Many detailed designs of this Beijing Winter Olympics are based on snowflakes, showing endless Chinese beauty.

First of all, as the general director of the Beijing Winter Olympics, Zhang Yimou's opening ceremony of the Winter Olympics at the Bird's Nest was eye-catching. The entire opening ceremony is a story about snowflakes. The diameter of the main snowflake torch is 14.89 meters. It is creatively composed of 96 small snowflakes and 6 olive branch-shaped LED double-sided screens. It adopts a double-sided hollow design and is embedded with more than 550,000 pieces. Each LED lamp bead is independently controlled by a single channel of the driver chip. Through more than 500 design drawings and nearly 10 rounds of sample preparation, the R&D team developed a single-pixel controllable special-shaped display product with the narrowest light-emitting surface in the industry, fully showing the line sense of snowflakes and delicate screen display effects, crystal snowflakes Throughout, there is a tacit understanding between Snowflake and the performers, as if they have a soul. It’s amazing! Marvel at the beauty of snowflakes.

The main torch of the Winter Olympics was lit, and snowflakes made of olive branches and famous brands of participating countries became the torch stand, symbolizing the unity of the people of the world. The main torch tower was lit and slowly lifted into the sky with a "slight flame" "Instead of the blazing fire, it achieved an ignition innovation in the history of the Olympic Games and conveyed the concept of low-carbon, environmentally friendly Green Olympics.

The creative and changeable main torch device not only has a whimsical imagination, but also has soul-shaking artistic appeal. It also perfectly integrates green technology with the Beijing Winter Olympics. Let the world see China's strong technological innovation and artistic creation. The huge snowflakes gathered together demonstrate the concept of human beings with a unified destiny. A little fire is to convey sincere and warm affection to the world.

The second is the design of the medals for this Winter Olympics, which is based on ancient jade. The shape is simple and simple. The five concentric circles on the front of the medal symbolize the Olympic spirit and become the cohesion of the world. Through the concentricity of the five rings, it conveys the meaning of "heaven and earth". The Chinese cultural connotation of "unity and unity of people". The concentric circles are decorated with classic auspicious clouds and ice-cracked plum blossoms in traditional Chinese patterns, and the plum blossoms are changed to snowflakes to fit the theme of the Winter Olympics. The design of cracked ice and snowflakes is also used in the form of dark patterns on the medal lanyards woven from mulberry silk. The rich red of the lanyards is not only the representative color of China, but also echoes the fact that the Winter Olympics are held during the lively and peaceful Chinese Lunar New Year, paying tribute to Athletes from various countries send New Year greetings.