Sticking to the niche camp, Mazda CX4 sells less than 4,000 units per month. Can feelings shape the future?

As for the possible frustrations of dual-clutch gearboxes and concerns about the durability and reliability of CVT gearboxes, many car owners still prefer AT gearbox models when choosing their intended car. In the domestic car market, the price range is between 150,000 and 200,000 yuan. , a joint venture SUV using AT transmission, Mazda CX-4 is one of them.

Whenever Mazda is seen in the car media circle, it will praise its driving performance and its so-called "human and horse integration", but are the driving control standards of these veteran drivers still in line with the current trend? As some netizens commented, what kind of excitement can a naturally aspirated engine bring with that little power and torque? Perhaps in this era of automobiles, more consumers still prefer the violence of small-displacement turbocharged engines, while the linearity and directness of naturally aspirated engines are slowly being ignored.

In the sales rankings in April 2020, Mazda CX-4’s monthly sales were only 3,976 units, and its cumulative sales in the first four months of the year were 11,141 units, while its brother Mazda CX-5’s monthly sales were only 3,600 units , the cumulative sales volume in the first four months of the year was 7,808 units. This result is really not outstanding among Japanese models of the same level.

Perhaps it is related to the price. For example, the Angkesela sold 8,096 vehicles in April 2020, and the cumulative sales in the first four months of the year were 21,100 vehicles. The relatively low price may easily win more recognition, and the price After the relatively high price, many consumers may think that it is better to look at other cars to win consumers' recognition of the brand value. This is also the dilemma faced by the Mazda brand and its models.

In addition, price strategy may also be one of the reasons affecting sales. It is reported that currently, whether it is CX-4 or CX-5, the market sales terminals have certain profit margins, but compared with the profit margins of major competitors , there is still a certain gap. Even after consumers experience it, they think that CX-4 is indeed better than competing models in the same class in terms of driving control, but after comprehensive comparison of price, service and other factors, many consumers may still turn their heads. Go to other brands of models.

As far as vehicle exterior design is concerned, CX-4 is still unique, and its appearance is considered online. This is also one of the factors that has captured many fans.

The vehicle length is 4637mm, the vehicle width is 1855mm, the vehicle height is 1531mm, and the wheelbase is 2700mm. This is already the wheelbase size of mainstream compact SUVs, or compared with X-Trail, CR-V, and Rongfang, CX -4 still loses in space performance, what do you think?

The minimum unladen ground clearance of the CX-4 is 206mm, which is quite good data for an SUV. Its passability is still much better than that of ordinary compact cars.

In terms of interior design, CX-4 can still be described as "simplicity is beauty". The T-shaped instrument panel is symmetrically arranged, and the round steering wheel is also quite textured. The ergonomics in the car are In terms of design, the CX-4 performs well. After all, this is one of Mazda's pursuits of "integration of man and horse."

In terms of functional configuration, in terms of price, CX-4 is also worth the money. For consumers, it is just a matter of choosing the configuration based on the budget in their pockets.

For hatchbacks, the multifunctional layout of the rear loading space is one of the reasons why consumers pay attention and favor it. For many current families, a car must not only meet their daily travel needs , the daily occasional loading and transportation must also be able to be met in a timely manner. The CX-4's rear seat backrests can be folded in a 6:4 ratio and folded down with one click to quickly release a relatively ample rear loading space. In this regard, the CX-4 can become a qualified travel partner for most families.

In terms of power system, CX-4 has two configurations to choose from. The 2.0L engine has a maximum power of 116kW/6400rpm and a maximum torque of 202Nm/4000rpm; the 2.5L engine has a maximum power of 141kW/6100rpm and a maximum torque of 252Nm/ 4000rpm.

As for the gearbox, the CX-4 uses a six-speed manual gearbox with full-speed range locking technology. In theory, it has the advantages of positive shifting and high fuel economy.

Both naturally aspirated engines and small-displacement turbocharged engines have their own strengths. In terms of absolute power output performance, small-displacement turbocharged engines are simpler and rougher, but in terms of smoothness, linearity and directness, Naturally aspirated engines have inherent advantages, but for many consumers, it may be difficult to make a deep impression on the advantages of naturally aspirated engines through a brief test drive, which may also be one of the factors affecting sales performance.

In terms of suspension system, CX-4 adopts MacPherson independent front suspension and E-type multi-link independent rear suspension. Both front and rear suspensions are equipped with transverse stabilizer bars, which further improves the vehicle's stability. Driving performance.

The other is Mazda’s unique GVC

The upgraded version of the PLUS acceleration vector control system has contributed positively to further improving the vehicle’s driving control performance. Compared with models of the same class, it is better when driving In terms of control performance, Mazda's models actually have their own confidence because of the integration of man and horse.

In addition, body stiffness and torsion resistance also affect the vehicle's driving performance. Mazda's safety body is not like a Japanese car in terms of protective structure, and its overall style is more European or American. , whether it is for safety protection or for improving driving control performance, its high-strength safety body has contributed considerable positive effects.

Automobile Appreciation:

There is no love without reason, and there is no hatred without reason. A car product does not necessarily have a strong product power and will be well-received. market sales performance, CX-4 is a good example.

For consumers, the stable, reliable and durable quality of a car is also one of the indicators of concern, but this does not seem to be the strength of Mazda's models. Although the sales of CX-4 are not high, there are still concerns about the There are many complaints about product quality, and with Atez's various complaints, it is not difficult to scare away some cautious consumers. Therefore, Mazda still has a lot of room for improvement in this regard.

As far as the current domestic auto market environment is concerned, excellent products, good marketing, and flexible price strategies are the means to win more consumers to become customers. Obviously, in all aspects, CX-4 does not Be thorough, and poor sales performance may be an inevitable result.

For CX-4, it is still time to increase promotion efforts to win more consumers to become customers. Through the good product features they have personally experienced, they can gain word-of-mouth publicity, further increase sales, and expand market share.

In addition, strictly controlling product quality is still Mazda's top priority in R&D, design and manufacturing. Otherwise, high sales may attract more complaints.