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Comments on the CEO
Comments CEO CEO mainly tells the history of Haier's entrepreneurship, struggle and development. Haier's spirit of self-improvement and enterprise management concept in the film have strong educational significance. Also let me firmly remember CEO Zhang Ruimin, who never gave up in order to realize his dream.
Haier was originally a small refrigerator factory that was heavily in debt and on the verge of bankruptcy. However, passionate Haier entrepreneurs have never lost confidence. They believe that there is no gap that they can't cross. Without technology, they will introduce Germany with the most advanced technology at all costs; Employees' quality awareness is not high, and they simply smashed unqualified products worth hundreds of thousands; Without funds, they will fight for it through various channels; When overseas markets can't be opened, they impress foreigners with excellent quality and advanced research and development speed ... Haier entrepreneurs have thus turned countless impossibilities into possibilities, created miracles in front of the world, raised eyebrows in China and opened eyes to foreigners. This fully embodies Haier's entrepreneurial spirit and strong national self-esteem, as well as Haier's innovative rapid response mechanism.
According to the online inquiry, one thing that Haier attaches great importance to is the concept revolution. The revolution of this concept has penetrated into all aspects of Haier, and has been vividly condensed into philosophical thoughts by Haier people: things are getting better every day, things are getting better every day, there is only the idea of off-season, there is no off-season market, the east shines and then the west shines, the theory of tilted sphere, everyone is a talent, horse racing is not like a horse, there is a market first, then there is a factory, it is easy and then difficult, and export creates a brand, etc. Although most of these ideas came from Zhang Ruimin, CEO of Haier, they undoubtedly had a strong response in the spiritual world of employees. Zhang Ruimin's entrepreneurial philosophy makes everyone believe that the domestic situation is unstable and foreign countries are not strong! He let Haier Group take a solid root abroad! Has made outstanding contributions to the economy of China!
No matter in all kinds of praise or in all kinds of questions and criticisms, Zhang Ruimin is as always. Established a product brand from the East with its own innovation and development; Create a corporate culture that keeps pace with the times with your own wisdom and courage; With his own courage and courage, he created a brand legend that went global.
Zhang Ruimin is a thoughtful entrepreneur. In the practice of creating Haier myth, he constantly combed and sublimated his thoughts and experiences, condensed many philosophical business ideas, and materialized these business ideas in practice, creating miracles one after another. Zhang Ruimin has created an international enterprise famous in China, created a brand-new Haier culture and brought out a group of Haier people with national feelings, which is the pride of Haier and China.
Throughout the film, the film sets off the hidden passion in the hearts of the characters through the transformation of events and conflicts. The CEO of the enterprise is not afraid of danger, not afraid of pressure, making decisive decisions and turning the tide.
I am very grateful to the teacher for showing us this film. By watching this movie, I learned about Haier's history and Zhang Ruimin's entrepreneurial history and spirit. It taught me to work hard in everything and face it with a good attitude, whether in study or interpersonal relationship, and also taught us how to innovate. In the 2 1 century, we should constantly innovate in order to create more wealth for our country.
Now I am still a college student, and the road to study is long and arduous. In the face of all kinds of difficulties, we can't retreat, in the face of all kinds of tests, we can't give up, in the face of all kinds of challenges, we can't be cowardly. We should bravely accept all kinds of difficulties, tests and challenges and make ourselves stronger, because success is achieved by courage and hard work.
How heavy is the rise of "CEO" Haier, the life and death of 800 employees, when the opportunity is before us, it is difficult to choose, carry forward the wolf spirit, build Haier brand step by step, and go global. The following points are summarized as follows:
First, Haier's quality consciousness.
In the 1980s, Haier laughed today with strict quality management. From the beginning of production, Haier set up the ambition of building an international quality refrigerator, and dared to smash a refrigerator worth 200,000 yuan, which further established Haier's position at home and abroad today, built the most standard electrical appliance brand in China, and embarked on an international quality management road.
Second, Haier's international vision.
Third, Haier refines and instills culture.
It has always been Haier's aim to refine Haier culture with a simple and simple 6s footprint and persistently implement and maintain corporate culture. Haier has adapted to the market and the times by refining, carrying out and inheriting the serious and responsible working attitude of the older generation of industrial workers, which is rare in the process of property rights reform in China in the past 20 years. The importance of culture to enterprises can be directly reflected from Haier, and its leadership core's foresight and humanized management of enterprise culture are amazing.
Fourth, Haier's comprehensive execution.
Without strict implementation, strategy, internationalization and industrialization can only be empty talk. It is the assessment mechanism of Haier Group to maintain implementation by system, strengthen implementation by culture and improve implementation by science and technology. In 200x, Haier implemented erp firmly, shortening the development and production of electrical appliances from half a year to 17 hours, which became a successful case for domestic enterprises to implement erp. However, Haier's strong execution ability of being in the right place at the right time has long been a fact that domestic business circles have followed suit.
While promoting the brand, we saw a real Haier. His joys and sorrows, his rise, let us rise and fall, moved the whole movie. Haier's source of strength, focusing on quality, unconditional implementation and facing up to competitiveness, is very effective and full of vitality at the critical moment of Haier's success or failure.
We should make progress, develop and start a business in our work. In addition to quality assurance, we should continue to learn and innovate. Loyal service concept is the foundation of enterprise development. Let's create a better tomorrow under the guidance of Haier spirit!
This afternoon, the students gathered in classroom 2 to watch a movie. The class teacher chose this film to share with the whole class because it is inspirational and will make the students feel better after watching it. Have a deeper understanding of occupation and responsibility.
Based on the creative prototype of Zhang Ruimin, CEO of Haier Group, the film tells the true story of a group of outstanding people of the Chinese nation who, with great ambition to revitalize the national industry, have struggled day after day for 17 years and gone through ups and downs, from a collective small factory with a debt of one million yuan to a large multinational enterprise with global sales of 60.2 billion yuan. One of them smashed the refrigerator, which made the students feel deeply. Well, under the great pressure of the market, the superior asked Ling Min to increase production; Employees accustomed to small-scale production also disapprove of strict quality standards. Although Ling Min insists on technical training for employees, there are still 76 sets of unqualified products in the warehouse. These products are either scratched here or a screw is missing there, all of which are minor problems, but they make the products third-class or even defective. Ling Min was so angry that he decisively smashed all these refrigerators. At that moment, all the students felt the importance of responsibility, even in a small post, there should be no negligence or neglect.
Comments on CEO Today, the school organized us to watch a movie called CEO.
Under the leadership of CEO Ling Min, Haier Group has developed from a small collective factory on the verge of bankruptcy into a multinational enterprise with a reputation at home and abroad through 17 years' efforts, with an annual growth rate of 78%.
Haier Group insists on going abroad and building famous brands. At present, Haier has established a global design network, manufacturing network, marketing and service network with international competitiveness. Design center 18, 9 industrial parks, 58,800 marketing outlets and177,976 service outlets.
After watching this movie, I was very educated. Ling Min is not afraid of any difficulties, and keeps working hard and never stops. It is very difficult to turn Haier Group into a well-known multinational enterprise, but it has crossed one "flaming mountain" after another. Haier Group never followed foreigners, but went its own way, developed its own enterprises, and left foreigners behind, so as to build Haier so well.
I think there are still some problems in my study, such as carelessness, and there is still a certain gap compared with my good classmates. I should learn from Ling Min, overcome my own shortcomings, study hard, keep forging ahead, lay a good foundation and make my own contribution to the construction of the motherland in the future.
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