Women tear up warning signs in the subway.

On August 5th, some netizens in Weibo posted Weibo that there were two inappropriate advertisements in the ladies' priority car of Shenzhen Metro 1 Line New Oriental Special Train. We learned the relevant information from Shenzhen Metro Commercial Management Co., Ltd., and the advertisement was placed by New Oriental Shenzhen School. After the subway stops operating today, the advertisement will be revoked.

From the pictures sent by netizens, we can see that the advertising slogan in the carriage is? Dad, I want to marry you when I grow up? 、? Mom, I want to marry you when I grow up? And marked it beside it? The child's words are unscrupulous? In this regard, many netizens have questioned that if the advertising copy is placed in public space, the content will be ambiguous. Whether the contents of such copies are compliant and appropriate. After on-the-spot investigation and interview, we found that there were two such advertisements in the No.6 female priority car numbered 73 on Shenzhen Metro 1 Line. It is the same as the content mentioned by netizens before.

According to feedback from netizen Weibo, the advertiser of this advertisement is suspected to be New Oriental Shenzhen School. For this matter, we checked with Weibo, the official of New Oriental Shenzhen School, and the other party said that they did put the advertisement, and now they have paid attention to this matter. The other party also said advertising? Surely your intentions are not bad? ,? The advertising copy involved is mainly from the simple point of view of children, expressing love for parents in a childlike way, and the theme is to express simple and pure affection. ? Promise? The follow-up will definitely give the public a satisfactory way to deal with it? .

Shenzhen Metro Commercial Management Co., Ltd. said that the advertisement was indeed an internal advertisement of the train put by New Oriental Shenzhen School. The content at that time was legal and compliant. Mr. Liang, the relevant person in charge, said that after the subway stops operating later today, we will remove the advertisements questioned by netizens. He also publicly stated that we will strengthen the standardized management of advertising business units in the future, effectively ensure that the content of subsequent advertisements must be legal and compliant during the review, and further strengthen the review and evaluation of ethics and culture.