What is the difference between marketing and sales?

From a sales perspective, marketing and sales assume different tasks.

What are the differences between marketing and sales?

1: Different ways of thinking

Marketing is a combination of customer psychology, product expertise, social common sense, and expression ability The mastery and application of communication, etc. is an outside-in way of thinking.

Sales is mainly about attracting and finding customers with unique products or services. It is an inside-out way of thinking.

2: The difference between the two processes

Marketing is unified, and sales is only a part of marketing.

Marketing includes: marketing, promotion, brand planning, customer service, etc.

3: Pursue differences in results

Sales is to sell existing or existing products well.

Marketing is how to make products sell better. It is the marketing planning and promotion of products. The purpose is to make sales easier and products sell better.

4: The difference between the two patterns

Marketing is a kind of strategic thinking, centered on creativity. It needs to determine the big direction and goals with a long-term vision, and with practical Effective strategies achieve short- and medium-term goals. These characteristics of marketing will further stimulate and train our long-term business goals and the ability to seize market opportunities.

Sales is a kind of tactical thinking, focusing on sales skills and methods, focusing on the sales of existing products and the realization of sales goals.

The times are advancing, ideas are changing, and the continuous development of society has promoted the competitiveness between people and things, but no matter what aspect, you must understand your core competitiveness. The same goes for marketing. When you understand your core competitiveness, you will find where your gaps are.