Analysis of JD.com’s Suicide Logistics

‘The Internet rumor that fourteen batches of JD.com guys used suicide logistics to help Shanghai was called tragic by netizens. Recently, some netizens broke the news that JD.com is delivering supplies to Shanghai through suicide one-way logistics. As soon as the news came out, it instantly became a hot search topic. What is suicide one-way logistics? After batches of JD.com guys enter Shanghai, they need to be quarantined on the spot. Then the next batch of guys continue to transport. According to sources, there are 14 batches of Jingdong guys going through circulation to ensure daily logistics transportation. Soon, JD.com recalled that some of the news was true. They had indeed dispatched personnel from many places to support Shanghai recently, but it was not a suicide. All the dispatched guys had been vaccinated. After entering Shanghai, you are not quarantined on the spot. As long as we comply with government controls, I can deliver goods normally. At the same time, JD.com also promises to ensure the epidemic prevention safety of all its personnel and goods and equip them with sufficient epidemic prevention materials. In terms of quantity, there are more than 14 batches of Jingdong tags.

So far, JD.com has recruited and mobilized a total of 3,246 front-line anti-epidemic prevention and control personnel including couriers, sorters, etc. nationwide to go to Shanghai for reinforcements. At present, most of them have arrived in Shanghai. It is worth mentioning that these front-line delivery couriers are not forced to go by the company. According to reports, many courier boys enthusiastically signed up for this operation. A photo uploaded by a netizen showed that they were wearing red ribbons on their heads, carrying suitcases, queuing up with quilts and daily necessities to enter the front of the bus. The red color on the front of the bus is eye-catching. Moved. That’s why the Internet uses tragic words like suicide to describe retrograde courier guys. If we must use the word tragic to describe the courier boy's counterattack, it may be more appropriate to use it when the epidemic breaks out in Wuhan in 2020. During the lockdown in Wuhan, JD.com opened all local warehouses in Wuhan, donated supplies to the local area, and mobilized all available large truck fleets from surrounding cities overnight to enter the Wuhan epidemic area. After delivering the goods, all logistics personnel and drivers were immediately quarantined on the spot and were not allowed to return. There is no way out.

The next batch of fleets continues to deliver goods until all logistics capacity is exhausted. What's the point of these seemingly silly actions? These supplies include 100 oxygen concentrators donated by Zhong Nanshan's team to Wuhan Hospital. 100 oxygen concentrators may save 100 lives. Afterwards, Zhong Nanshan even wrote a letter of thanks for this.

Two years later in Shanghai, the arrival of the younger brother also provided timely help. According to reports, on April 15, the number of orders completed by JD.com in Shanghai increased by 67% from the previous day, reaching 43% of the pre-epidemic daily average volume, while a week ago it was only 20% of the pre-epidemic daily average volume. In other words, during the risk control period in Shanghai, only two out of ten Shanghai citizens may be able to receive the goods. After JD.com arrived, this level increased to 4.3 out of ten people receiving it. In the next week, this number is expected to return to about 80%, which means eight out of ten people will be able to receive the goods.

In the stage of risk control and epidemic prevention, what cities often lack is not materials, but human resources that can open up the last mile of material distribution. This is the main reason why many residents in Shanghai, a super first-tier city, still face difficulty in buying groceries. Nowadays, in addition to JD Logistics, Meituan, Cainiao, SF Express, China Post and other express logistics companies, they have also taken action and joined the protective team. Compared with the teams temporarily formed by the government, these market-oriented enterprises have many advantages in supply chain, personnel, equipment scheduling and other aspects. I believe that with the continuous entry of couriers, more and more Shanghai people will be able to receive supplies in a timely manner and can afford relatively affordable delivery services.

Under the epidemic, express delivery workers have become a high-risk profession. At this time, there are a group of courier boys who go against the trend and rush to Shanghai. They are not professional medical personnel, armed police officers and soldiers, they are just ordinary people, just such a group of ordinary people. It has brought life-sustaining food and medicine to thousands of people in affected areas in Shanghai, bringing a glimmer of hope. Here, we pay tribute to all the courier guys who are retrograde, and we also pay tribute to every worker in all walks of life who is retrograde. Thank you.