About promotion planning plan

5 articles on promotional planning plans

In order to ensure that things or work are carried out smoothly, it is often necessary to carry out plan preparations in advance. A good plan will definitely focus on the participation and interaction of the audience. sex. Now I will bring you the promotion planning plan, I hope you like it!

About the promotion planning plan 1

The goals of this New Year’s Day activity:

With Christmas , New Year's Day as an opportunity to increase the popularity and sales of the furniture market as the goal.

Activity theme:

Welcome New Year’s Day, give back gratitude at home

Activity time:

December 28th-January 3rd

Activity location:

Home Furnishing Market

1. Activity content:

Activity 1. New Year’s Thanksgiving discount

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Purpose of the event: Give thanks to customers, encourage customers to make repeated purchases, and increase market sales. Activity content: During the activity period, if you purchase a household that exceeds __ yuan, you will receive a cash gift certificate of 200 yuan (limited to use on your next purchase). Activity slogan: Buy __ and get 200 yuan.

Activity 2. Happy Shopping Rebate Big giveaway (any buyer can participate from December 28, 20__ to January 3, 20__). During the event, anyone who purchases furniture over __ yuan in this market can get a cash rebate of 100 yuan, and anyone who purchases furniture over 4,000 yuan can get a cash rebate of 200 yuan, and so on. Buy more and get more.

Activity 3: Win big prizes when shopping

Anyone who purchases furniture over __ yuan in this market will receive one lucky draw coupon, and those who purchase over 4,000 yuan will receive two coupons Raffle tickets, and so on, the more you buy, the more you get. Each lottery ticket is limited to one lucky draw opportunity, and the prizes are as follows:

First prize: __ yuan in cash (1 person)

Second prize: an OPPO mobile phone (3 people) )

Third prize: rice cooker (5 people)

Thank you award: a bag of washing powder

2. Promotional activity budget:

< p> 1. Fees for promoters to distribute leaflets in nearby communities and supermarkets: 6 people per day for 6 days (60 yuan per person per day). ***2160 yuan;

2. Inkjet printing and banners: 2150 yuan

3. Bulk SMS: __ yuan

4. Single page and poster fees : 3,000 yuan

5. Application fee: 500 yuan

6. Prize distribution fee: 5,900 yuan (1. Cash prize: __ yuan; 2. Mobile phone 800 yuan/each Taiwan, ***2,400 yuan; 3. Rice cooker, 200 yuan/unit, ***1,000 yuan;; 4. Commemorative prize: 100 people, 5 yuan/item, ***500 yuan)

7. City management fee: 400 yuan

8. Prize box fee: 50 yuan

Estimated activity cost: 30,000 yuan

About promotion planning plan 2 < /p>

1. Content Overview

(1) This planning document explains the coffee mill’s plan to open a physical store in 20__.

(2) The implementation time involved in this plan is within three months after the graduation of the 2006 Yunnan University School of Art and Design students.

(3) The launch of this plan, for fresh graduates, is based on the current domestic job market conditions for college students and the mentality of fresh graduates: universities have expanded their enrollment year after year, resulting in the number of college students in recent years. The surge has also brought about the problem of employment difficulties for college graduates; and it is difficult for fresh graduates to reach a unified opinion with job demand companies, and some fresh graduates choose to start their own businesses; we seize this opportunity to open this door The door to a successful life and the first pot of gold in life!

(4) The main goal of this business marketing plan is to gain market share in the Kunming coffee market, gain profits, and implement the plan The chain stores will be opened within six months; and through the fund-raising share responsibility system, the unemployment rate of college students will be reduced when fresh graduates graduate, thereby avoiding the embarrassment that graduation equals unemployment.

(5) To achieve the above profit targets and plans, we mainly use the professional knowledge and enthusiasm of fresh graduates from the School of Art and Design of Yunnan University and the spirit of "burning the boat" to reduce investment costs. Make the most of every resource. After the investment analysis of this plan, the market risk of realizing this plan does not exceed 5%.

(6) For this project, we need to increase production investment by about 500,000 yuan. As the main creative team of this project, we can invest 400,000 yuan in advance, of which 400,000 yuan is invested by the main creative personnel. , with 100,000 as working capital. The project still has a shortfall of RMB 100,000, which needs to be solved through bank loans or other financing methods.

2. Project market positioning and analysis

1. Market positioning

(1) Product and service description:

① Product introduction :

Focusing on professional coffee, it combines fine Western food, Chinese and Western set meals, exquisite snacks, water bar drinks, etc. to meet the needs of consumers.

1. Coffee: focusing on pure coffee, launching exquisite fancy coffee, such as: Blue Mountain coffee, Mandheling coffee, cappuccino Irish coffee, etc.;

2 .Western food: mainly imported steaks, such as filet mignon, sirloin steak, T-bone steak, etc.;

3. Fashionable water bar drinks: such as: papaya milk, banana milk, Hong Kong-style milk tea etc.;

4. Make some cold drinks, hot drinks, snacks, salads, etc. according to different seasons (for food menu, see Appendix 1 for details).

②Service description:

Provide guests with an excellent environment and services, allowing consumers to show a taste, experience a culture, and place an emotion here, making the coffee bar It has become the first choice place for business, leisure and gatherings of friends. These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can complement the customer source advantages of the investment site owners.

(2) Competitive comparison: The competition among peers is beneficial to us and can better enhance our popularity. Relatively speaking, our coffee shop environment, management level, product and service quality, and cost-effectiveness all have considerable advantages.

(3) Resources and technology: Coffee shops are an industry that requires scale and quality, as well as strict requirements for products and services

After all, they are high-consumption. Consumers must care about the full expression of their consumption value.

(4) In terms of style: the coffee shop has a warm and romantic style, provides customers with high-quality services, gives customers aristocratic enjoyment, and strives to create an elegant, comfortable and leisure consumption environment to guide consumption Consumers have changed their consumption concepts and shifted towards a cultural taste that advocates nature and pursues health.

(5) Targeted at consumer groups: business travelers, successful people, and young people pursuing fashion trends.

2. Location selection

(1) Market demand:

1) Fixed old customer resources.

2) Office and hotel customers.

3) Shopping and entertainment venues.

4) Mature residential areas.

5) Foreign companies and numerous IT companies, advertising companies and other emerging industries in the region.

6) There are many schools in this area, and the faculty, staff and student couples among them are also potential customers.

(2) Location selection: Considering our characteristics as a business, leisure, and art coffee shop, we recommend that partners choose high-end office buildings, CBD business districts, high-tech parks, art communities, business and leisure areas, or other We chose a location where there is a market gap; therefore, we chose Wenlin Lane (Foreigner Street). However, since the rent in this street is relatively high, and the area of ????the cafe should not be too small, we chose to rent a building. However, since the store on the first floor is not very useful for the cafe, we rented out part of the store on the first floor to share the rent with us, leaving a small entrance. The second and third floors are used for the cafe, with a total of 150 square meters.

Reasons:

1) Wenlin Street, also known as Foreigner Street, is located in the beautiful Cuihu business district. It is a cultural and leisure commercial district with pure antique style;

< p> 2) The total construction area is about 2,700 square meters, located in the core area of ??Kunming Central Cultural District, integrating Western-style dining, shopping, and leisure;

3) The area around Cuihu has always reflected typical Cultural economy, adjacent to Yunnan University, Normal University, and Yunnan Nationalities School. The developed campus economy has fueled the development of cultural Changkuo;

4) Wenlin Lane is located in the school where we have lived for four years Next to us, we know the surrounding environment and the living conditions of the people on this street very well.

3. SWOT analysis:

(1) Opportunities

① The taste of coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers are beginning to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.

② Education level, monthly household income and frequency of coffee drinking are related. This means that coffee, a beverage introduced from the West, is a lifestyle that symbolizes the dominant class in mainland China

③ With the continuous improvement of people’s living standards and the gradual change of consumption concepts, coffee shops have become a As an important leisure gathering place in daily life, coffee shops are increasingly favored by consumers, especially the young generation and new people's persistence in coffee shops, which has given the coffee shop industry enough room for growth and development. The market The development potential is huge and the construction of coffee shops is an inevitable trend.

(2) Threats

Judging from the current Kunming coffee industry market, our competitors are very large.

At present, there are many chain institutions in Kunming. These coffee shops have certain management systems, implement chain operation models, and have certain brand advantages and talent reserve advantages. The brand advantages and advertising advantages of coffee chain stores It's something we can't match at the moment.

(3) Advantages

In the chain store group business model, the procedural management system is both an advantage and a major flaw. The styles of each chain store are too consistent, and the product and service models are too inconsistent. It cannot reflect the personalized characteristics of the coffee shop. All we have to do is how to make good use of the flexible management mechanism and local resource advantages to develop personalized specialty coffee shops and successfully enter the Kunming coffee market. At this time, our characteristics and business philosophy become very important. Features: business, leisure, and artistic coffee shop; business philosophy: interpreting coffee culture, interpreting modern life, and leading fashion trends.

(4) Disadvantages

First of all, the coffee shop industry is still in the saturation tapping stage when it enters the Kunming market.

Secondly, because in the coffee market, consumers may have already accepted coffee shops that entered the Kunming market early. For emerging brands, whether consumers can successfully accept them is a question. Therefore, in the initial stage of marketing, more publicity and promotion expenses are required.

4. Competitive analysis

There are three main categories of existing competitors:

(1) Milk tea shop: one drink of acacia, seven cups of tea, street customer , Dawei? Such shops are relatively low-priced and will attract a large number of student customers;

(2) There are a large number of bars and water bars near Cultural Alley: I live in Prague, Gemen? Their scale is not large Large, with certain characteristics;

(3) Direct competitors: Shuijing Coffee House, Smart Coffee House, Salvador Coffee Shop;

5. Cost analysis

< p> (1) Expenditure: Calculated on a half-year basis

① Rent: The rent for the entire building is 20,000 yuan/month, and the rent is paid half a year, plus a deposit of 1*** is 150,000 yuan

② Decoration costs and materials: about 80,000

About promotion planning plan 3

1. Purpose of the event

Increase the Jinyue brand through a series of promotional activities It is well-known and attracts consumers to buy Jinyuetangke Nutrient Tablets, which helps and drives sales.

2. Event location

The first event will be at various new product distribution points that have been distributed in Hangzhou. The second event will be for 24 general dealers responsible for their respective selected county and city distribution networks. The market is responsible for all marketing networks selected by the county and city distribution networks nationwide.

3. Event time __ year

1. The first event will be from October 1st to December 1st, all Saturdays and Sundays

2. The second game is from October 11th to December 11th, all Saturdays and Sundays

3. The second game is from October 21st to December 21st, all Saturdays and Sundays

< p> 4. Activity content

1. Anyone who holds a newspaper advertisement for this activity can go to each distribution point and fill in the card to receive an additional exquisite gift from Jinyue Group’s Jinyue Sugar Nutrient Tablets. You will have unexpected surprises. The address is...

2. Anyone who participates in this event and purchases and fills out a diabetic patient card can participate in the Jinyue Group Jinyue Sugar Can Raffle at the nutrition film venue. First prize, full refund of purchase price,

(1 winner, 100% refund of purchase price, over 1,000 yuan will be calculated as 1,000 yuan); second prize, 50% refund of purchase price,

(2 people); The third prize, 10% of the purchase price will be refunded,

(3 people); The fourth prize, 5% of the purchase price will be returned,

(4 people ); No empty prize.

5. Related Matters

1. Three female promoters, the first promotion speaker is given by the daily salesperson of the distribution point, and the second promotion speaker is made by the salesperson of the distribution point. The third sales promotion checker shall be hired on a part-time basis or by the public. The third sales promotion checker shall be hired on a part-time basis or by the public among the salespersons at the distribution point.

2. The three female promoters need to fully understand the full content and event details of the "Jinyue Tangke Nutritional Tablets" activity.

3. Dealers gather promoters for centralized training.

4. Follow-up measures for after-sales service.

5. New product stocking and response measures during peak sales periods.

6. The arrival situation, production situation, and transportation situation "before the start of the event".

7. The promoter’s explanation and coping strategies when out-of-stock occurs.

6. Contents and procedures of in-sales activities

1. On the day of the event, a hanging poster promoting "Jinyue Sugar Nutritional Tablets" will be placed at the entrance of each shopping mall. Labao.

2. The sales promotion girls will hang tapes at the entrances of each shopping mall and distribute prize-winning answer sheets to consumers entering or waiting to enter the shopping mall (preferably middle-aged and elderly people) with a warm smile.

3. Consumers can fill in the answer sheet on site to receive prizes.

4. Consumers should submit the completed prize-winning answer sheet to the promotion inspector in the mall.

5. The promotion acceptance officer carefully checks the answer sheet to confirm that it is correct, puts the answer sheet up, and enthusiastically asks consumers to line up in an orderly manner.

6. Distribute gifts to the supervisor and register them, one answer sheet and one gift (Jinyue Tangke Nutrient Tablets commemorative ballpoint pen) to avoid false reporting, and then prepare the files.

7. The promotion speaker seizes the opportunity to communicate enthusiastically with consumers, introduce the benefits and features of Jinyue Tangke Nutrient Tablets to consumers, and sell the product.

8. At 4 o'clock in the afternoon, the promotion acceptance staff will draw lucky numbers from the answer sheets collected after the purchase on the day. The first prize will be a full refund of the purchase price.

(1 person, 100% refund of the purchase price, more than 1,000 yuan) 1,000 yuan); second prize, 50% of the purchase price will be refunded,

(2 people); third prize, 10% of the purchase price will be returned,

(3 people); fourth place Winning prizes, 5% of the purchase price will be refunded,

(4 people); no empty prizes (Jinyue Tangke Nutrient Tablets commemorative ballpoint pen).

9. Notes

(1) The event time is the week after Jinyue Tangke Nutrient Tablets are launched

Saturdays and Sundays are preferred.

(2) The day before the event, arrange the sales floor for the event, prepare monthly funds for promotion acceptance staff and promotion distributors, questionnaires, Jinyue Tangke Nutrient Tablets commemorative ballpoint pens, hanging picture roll-ups, and lottery draws Box, pop promotional materials.

(3) Control the flow of people to avoid chaos and disorder.

Planner: __

1. Program background

2. Promotional program

(1) Promotional products

< p> All fruit products of __.

(2) Promotion targets

Teenagers, young people, young people who work overtime, white-collar workers, college students, middle-aged people, and the elderly. Among them, white-collar workers and middle-aged and elderly people are the main ones.

(3) Promotional objectives

1. Market objectives

Deepen the image and influence of __ in the minds of consumers and achieve the long-term success of __ products Maintain and grow sales to capture more market share.

2. Competitive objectives

On the basis of maintaining and increasing sales, further strengthen __'s market share and consolidate __'s position and share in the same industry.

3. Financial goals

Achieve an increase in sales.

(4) Promotional theme

"Making the most delicious and affordable fruit."

(5) Promotional strategy

1. The core idea of ??the promotion strategy

Through a comprehensive analysis of the existing market, it can be seen that __’s current main focus is to focus funds and energy on brand publicity and public relations. Therefore, our promotion this time is mainly based on advertising and public relations, supplemented by other promotion combinations. Through this promotional activity, we can promote the awareness, credibility and reputation of the __ brand and deepen consumers' understanding and impression of __. To achieve the goal of maintaining market share and increasing sales.

2. Publicity and public relations strategies

3. Advertising and promotion strategies

(6) Promotional methods

< p> (7) Promotional activity plan

(8) Notes

3. Risk control

4. Promotion budget

That’s it The entire content of the fruit trading company’s promotional plan, I hope such a promotional plan can help everyone. If you need to know more promotion cases, please continue to click on other contents in this column.

About Promotion Plan 4

1. Cafe layout and detailed description

The bar is actually divided into two parts, the one closer to the cashier is the pendulum The place where pastries are stored and made, and the place closer to the warehouse is where drinks are made.

2. Cafe Job Responsibility System

(1) Job System

(2) Job Staffing General Manager: 1 Finance: 2 Office: 2 store managers: 2 baristas: 2 pastry chefs: 2

Waiters: 2

(The store adopts a two-shift policy)

< p> (3) Job Responsibilities

1. General Manager: Responsible for various tasks of the coffee shop, including formulating annual, quarterly, and monthly business plans for the coffee shop, and leading all employees to actively implement the formulated plans. tasks and operating indicators; analyze and report annual, quarterly and monthly operating conditions; promote coffee shop products and promote coffee shop business philosophy and culture; be responsible for the formulation of local promotion plans and supervision of the sales process; properly handle customer complaints and collect customer complaints information feedback; formulate various assessment systems suitable for the store; do a good job in the basic construction of the staff team, familiarize yourself with the employees' ideological status, work performance and business level; regularly collect and process various types of data, and maintain healthy communication with investors.

2. Financial staff: The main job of the cashier is to take orders from customers and collect payments from customers; promote the products of the coffee shop; prepare sufficient change and invoices; answer the phone and make records and communications; The establishment and cultivation of target customer groups, especially the issuance and management of point cards.

3. Office staff: They must have a good grasp of market information, develop new sources of goods, optimize purchase channels, and reduce procurement costs. Work with financial personnel to determine reasonable material purchase quantities, keep abreast of inventory status, and make reasonable purchases. And it is necessary to make detailed forecasts and records of the quantities of items to be purchased, make price budgets, and report the required amounts to the cafe's finance department to obtain purchasing funds.

Mainly responsible for outbound procurement, including conducting market research, selecting, reviewing, and managing suppliers, establishing supplier files, negotiating prices with suppliers, signing sales contracts, and being responsible for the safety of goods during transportation, as well as returns and returns during the procurement process. Exchange work. Responsible for recording the incoming and outgoing of goods and funds in the purchasing department. The name, specification, quantity, purchase date, purchasing funds, expenditure amount, balance, etc. of the goods must be recorded in detail for verification at the end of the month.

4. Store manager: The store manager is the person in charge of a class. He is mainly responsible for assisting the general manager in arranging daily work and being responsible for the employees of his class. The specific job responsibilities of the store manager include: inspection and timely replenishment of products sold, supervision of services, job arrangement and vacancy replacement; deployment of personnel and items, maintenance of coffee shop hygiene and safety; handling of emergency affairs, Summary and suggestions for the overall management of the coffee shop, compilation of customer feedback, etc.

3. Cafe product promotion plan

(1) Activity theme "Lovers' stories are destined to determine this life"

(2) Activity background

Valentine’s Day is approaching on February 14th

(3) The event targets young couples

(4) The event time is February 12th-February 14th< /p>

(5) Organizer Carving Time Cafe

(6) Event location Inside Carving Time Cafe

(7) Activity Steps

1. Hold a meeting

At the meeting, first propose the theme of the activity, then discuss the feasibility of the activity with financial personnel and office staff, and ask them to put forward their opinions or suggestions, and finally unify the opinions or suggestions ization and sort out a feasible activity plan. 2. Arrange the work

First, ask the office staff to list the purchasing budget; then ask the financial staff to formulate the financial expense budget during the activity; the store manager needs to inform the baristas of the specific activity plan and precautions , pastry chef, and waiter; the waiter will decorate the store and place the promotional sign at the door of the store; the barista and pastry chef actively prepare promotional products. 3. Set up a promotional location in the Carving Time Cafe 4. Purchase goods

Baristas and pastry chefs should check the warehouse and prepare the goods and materials needed for the event in time. If the inventory is not enough, they need to report to Office staff report so that office staff can replenish materials in a timely manner. 5. Promotional products

Except for the self-service coffee category, which does not participate in the promotion, all other products will participate in this event; a special Valentine's Day package will also be launched.

(8) Preparation before the event

The event will be from February 12th to February 14th, so the publicity needs to start from February 5th. The publicity methods are: Flyers, member text messages, online promotions, etc.

(9) Activity goals and objectives

The main goal of the activity is to further increase the popularity and awareness of the coffee shop, and drive the coffee shop’s turnover during the activity and sales after the activity Well; the purpose of the event is to let everyone feel the sweetness of Valentine's Day on February 14th, and to make customers feel relaxed, blessed, and respected.

(10) Event Matters——Promotion measures (plans) and implementation

First of all, it is necessary to increase publicity efforts and sell all products participating in this event during the event. 15% off; a Valentine's Day special package is launched, which includes two cups of Brazilian coffee (or charcoal coffee, Colombian coffee), two pieces of mousse cake (blueberry, strawberry, mango), and six egg tarts. The package price is 58 yuan; And those who spend more than 188 yuan in a single transaction can get an exquisite small gift.

(11) Business Effect Forecast

Due to increased publicity efforts, more people can know about this event, and the preferential packages can attract many young couples. The "Gifts for Spending" activity is mainly targeted at groups other than couples. If more people come, it can also increase the popularity of the coffee shop in the social circle of loyal customers. This can not only increase the coffee shop's turnover during the event, but also increase the coffee shop's popularity after the event, thereby driving the coffee shop's daily turnover.

(12) Summary of event results

This event achieved significant results during the event, increased the turnover during the event, and also successfully promoted function, so this theme activity achieved great success.

About promotion planning plan 5

Planner:

Marketing Department__

Activity time:

20__-June-5------June-11, 20__ (seven days)

Activity theme:

Warmly celebrate the grand opening of "__" Dayu store Opening!

Purpose of the event:

1. To increase the influence of the "__" brand in the Dayu market.

2. Promotion in order to quickly open up the market.

3. Promotions conducted to combat competitors.

4. Expand the turnover of franchise customers and enhance customers’ confidence in the brand. Event items: umbrellas, cups, colorful flags, speakers, leaflets, key chains, sun hats, tea sets, tableware, coffee pots and other related items.

Activity content:

1. During the opening event, if you purchase "Septwolves" products, you will get 10% off for one item and 8.5% off for two items.

2. During the opening period, if a one-time purchase of products exceeds 888 yuan, a "Septwolves" VIP card will be given as a gift. At the same time, a beautiful gift will be given.

3. During the opening period, any one-time purchase of products worth RMB 588 or more will earn you a beautiful gift.

4. During the opening period, if you purchase any product in our store, you can participate in the on-site lottery once.

Promotion of the event:

1. Two promotional vehicles will be used to promote the event back and forth in the surrounding areas.

2. Invite the lion dance team or the waist drum team to perform live performances to stimulate the atmosphere of the scene and drive consumers to consume.

3. Mass distribution of leaflets.

4. Create an on-site atmosphere with colorful flags, balloons, air arches, etc. along the street.

5. Advertising on local TV stations.

Lucky draw content: Special prize: a set of exquisite tea sets

First prize: a coffee pot or a set of tableware.

Second prize: Choose from a cup, sun hat, or umbrella.

Third prize: a keychain.

Result evaluation comments: Seize the peak of product seasonal changes, trigger a consumption frenzy during the Dragon Boat Festival in advance, attract consumers' attention, and it is expected to achieve a good sales target. It can also have the effect of cracking down on competitors, allowing them to follow our lead in sales.