What is the company's mission, vision and values?

Corporate vision: It embodies the position and belief of entrepreneurs, is a concept in the minds of senior managers of enterprises, and is their vision for the future of enterprises. What do we stand for? What kind of enterprise do we want to be? Persistent answers and promises. For example, corporate vision of Sony Corporation: To become the most famous enterprise and change the poor image of Japanese products in the world \ r \ n \ r \ Corporate mission is the philosophical orientation of enterprise production and operation, that is, business philosophy. The mission defined by the enterprise establishes the basic guiding ideology, principles, direction and management philosophy for the enterprise. It is not a specific strategic goal of an enterprise, or it exists abstractly, not necessarily expressed in words, but it affects the decision-making and thinking of operators. For example, the mission of Disney Company is to make people live happily. \ r \ n \ r \ Enterprise values refer to the choices made by enterprise decision-makers on the nature, objectives and operation mode of enterprises, which are the products of long-term accumulation and the main values supporting the spirit of employees. For example, IBM values-"help customers bring value";