How to Strengthen the Construction of Tobacco Enterprise Culture

The construction of Romanian culture is an important part of the overall layout of Socialism with Chinese characteristics's career. As one of the main forces of socialist modernization, China tobacco enterprises should make due efforts and contributions in corporate culture construction, so as to continuously promote the sound and rapid development of tobacco enterprises.

First of all, the situation faced by China tobacco enterprises needs excellent corporate culture.

In recent years, the central government has adopted a series of major reform measures for state-owned enterprises, and made great efforts in the reform of state-owned enterprises such as economic system, economic structure, economic growth mode and improvement of corporate governance structure, which quickly reversed the situation of declining enterprise efficiency, chaotic management and passive production and operation, and steadily improved the quality of economic operation and achieved remarkable results. However, many deep-seated problems of enterprises still need to be solved. For example, tobacco enterprises are also facing many challenges.

Facing the competition and challenges in international and domestic markets.

With the continuous development of market economy and more opening to the outside world, and with the further implementation of WTO rules, international tobacco giants will have a great impact on China's domestic market, which will no longer be dominated by China, and foreign cigarettes and tobacco products will flood in, and the competition will be more intense.

(2) The external environment of tobacco development will undergo profound changes.

With the deepening of the national monopoly industry reform, with the adoption of the International Framework Convention on Tobacco Control and the formal signing of the China Municipal Government, and with the gradual implementation of the Anti-monopoly Law of the People's Republic of China, the external environment for tobacco development will undergo profound changes, so we should have a clear understanding and be fully prepared.

(C) There are still many deep-seated contradictions in the enterprise itself.

With the acceleration of economic globalization and cultural diversification, the deep-seated contradictions of the tobacco industry itself have gradually become prominent, mainly as follows:

1. In terms of system, the current management system of tobacco industry is still a planned economy model, and policies, plans and orders are still dominant, so the role of market economy cannot be fully exerted.

2. In terms of management, management methods and means are still following the old management modes such as system management and experience management, and the modern management mode is slow to enter.

3. Solidification of ideas. Due to the protection of the planned economy system, employees of enterprises are content with the status quo and rely on the protection of monopoly policies, and their sense of competition and hardship is not strong, and they are slow to absorb new ideas, new knowledge, new information and modern enterprise management mode in the market economy.

4. The organizational structure and product structure of the enterprise are not reasonable enough, and the operating mechanism does not meet the needs of the market economy.

5. Cultural disadvantages are obvious, human resources are scarce, economic benefits are emphasized, corporate culture construction is neglected, and the ideological and cultural quality construction of employees and the all-round development of enterprises are obviously insufficient.

6. There are still some problems in people-oriented management in enterprises, such as backward management concept, weak system concept and service concept. The above drawbacks and deficiencies need to be solved by strengthening the construction of corporate culture, so that the tobacco industry can better adapt to the needs of the new development situation.

Second, effective ways to strengthen the cultural construction of tobacco industry

(1) The construction of corporate culture should be guided by advanced socialist culture, and it is necessary to build a corporate culture with China characteristics, industry characteristics and corporate personality against the background of China culture.

First of all, we should seriously study and deeply understand the essence and essence of the important thought of "socialist Scientific Outlook on Development", firmly establish the Scientific Outlook on Development, build a harmonious society, and use it to guide the construction of corporate culture. Second, we should seriously study the connotation and essence of "enterprise culture", master the people-oriented theory and establish a correct theoretical view. Third, we should have a correct understanding of corporate culture construction. Fourthly, according to the requirements of the development of market economy and market-oriented operation mode, we should attach importance to the content of culture and science and technology, establish a strong culture with the characteristics of China tobacco enterprises, and promote the development of tobacco enterprises' productivity.

(B) corporate culture should focus on improving the core competitiveness of enterprises.

In the first few years of the new century, the industrial and commercial tax benefits of China tobacco enterprises maintained a rapid growth. We should think and analyze this rapid growth rationally. We should not only affirm the enterprising spirit of the broad masses of cadres and workers in the tobacco industry, but also see that tobacco products have monopoly and monopoly. The tobacco industry is a monopoly industry with high taxes and high profits. In addition, due to the rapid development of national economy and the improvement of consumers' income level, the product structure of cigarettes has moved up, and the sales of cigarettes with high tax and profit levels have increased. In view of this, the party group of the State Tobacco Monopoly Bureau warned the whole industry that development must be quality-oriented and benefit-oriented. At the same time, it is also proposed that "we should strive to improve the management level, realize the effective integration of resources and corporate culture, and transform resources into capabilities". The ability mentioned here refers to the ability of sustainable development of enterprises, and its essence is the core competitiveness of enterprises.

(C) corporate culture needs to correctly handle the relationship between enterprises and employees.

The construction of enterprise culture is based on production relations, and the relationship between enterprises and employees is dominant. Therefore, we must correctly handle the relationship between enterprises and employees. Corporate culture construction must correctly handle the interests of the state and enterprises, and at the same time earnestly safeguard the interests of employees so that employees can share the benefits brought by the growth of enterprises. Only in this corporate culture can enterprises be truly loved and concerned by employees.

(D) corporate culture should be market-oriented.

Economic globalization has pushed China tobacco enterprises to the market in an all-round way. As the main body of market competition, enterprises must have the qualities that are suitable for the contemporary market economy, and the construction of enterprise culture must be market-oriented. If any enterprise wants to succeed, it must rely on cultural power to drive productivity in market competition, thus improving its competitiveness. Corporate culture is market-oriented, and we must establish the service concept of customer first. Under the condition of market economy, the quality of enterprises should be judged by users and consumers. If we only pursue economic benefits unilaterally and ignore the interests of users, it will be counterproductive.

(E) Ideological and political work in enterprises should be integrated into the connotation of corporate culture.

With the increasingly fierce market competition, people's thoughts become complicated, especially young and middle-aged employees in the tobacco industry generally have a high knowledge structure and cultural composition, but their ideological quality is uneven. Everyone has their own independent opinions and evaluation criteria. It is not a simple matter to let them accept the political and ideological education of the enterprise party group from the heart. The traditional ideological and political work has not adapted to the development of the new situation, and it is urgent to find new ways and carriers. Enterprise culture is an effective way and an important carrier to adapt to the development of market economy and strengthen and improve ideological and political work. The combination of the two is more conducive to the organic combination with modern enterprise management and injects new vitality into ideological and political work.

(6) The tobacco enterprise culture should keep its individuality and innovate constantly to make it an evergreen culture.

Changes are meaningful and general rules are feasible. If the culture is to be "changed" and "unchanged", it must be far-sighted, clear and firm, and make the management style adapt to the changes in the internal and external environment of the enterprise, so as to create a culture with a lasting foundation. In today's economic globalization and integration, enterprises are already a part of the whole market economy. With the development of market economy, the new wave of knowledge economy has brought great impact and influence to the development of enterprises, and the competition among enterprises will become increasingly fierce. Only by strengthening and building the characteristic culture of tobacco enterprises and improving the core competitiveness of enterprises can we ensure the sound and rapid development of enterprises.