Is it legal to advertise foods as “brain supplements”?

Article 73 of the "Food Safety Law of the People's Republic of China" stipulates: "The content of food advertisements shall be true and legal, shall not contain false advertising, and shall not involve disease prevention or treatment functions."

The following content shall not be marked:

①Explicitly or implicitly having the effect of preventing or treating diseases;

②Non-health food expressly or implicitly having the effect of health care;

③Describe or introduce food in a deceptive or misleading manner;

④Additional product descriptions cannot prove their basis;

⑤Words or patterns do not respect ethnic customs , with discriminatory descriptions;

⑥Using the national flag, national emblem or RMB for labeling;

The following terms in food packaging and advertising are illegal:

① Immune regulation; ② Regulate blood lipids; ③ Regulate blood sugar; ④ Delay aging; ⑤ Improve memory; ⑥ Improve vision; ⑦ Promote lead excretion; ⑧ Clear throat and moisturize throat; ⑨ Regulate blood pressure; ⑩ Improve sleep;? Promote lactation; resist mutations; ⒀ resist fatigue; ⒁ tolerate hypoxia; ⒂ resist radiation; ⒃ lose weight; ⒄ promote growth and development; ⒅ improve osteoporosis; ⒆ improve nutritional anemia; ⒇ have auxiliary protective effects on chemical liver damage ; (21) Beauty; (22) Improve intestinal function; (23) Inhibit tumors. The "Food Safety Law of the People's Republic of China" clearly stipulates that food cannot be used to prevent, alleviate, treat or cure certain diseases.

Recently, a set of three squirrel posters has attracted attention. The advertisement reads "Five years to prevent fraud, three years to nourish the brain." As an ordinary food promotion, the three squirrels clearly violate the national regulations. The relevant regulations on food safety seriously mislead consumers, cause losses to consumers' property, and seriously cause harm to consumers' bodies. Because false advertising spreads very quickly, it affects the economic operation of the market and causes a lot of cost waste to society.