What does the "Great Bank of China" promoted by the Agricultural Bank of China mean?

1. The interpretation and textual research of "Da Xing De Guang"

(1) Da Xing. According to textual research, "Da Xing" mainly has five meanings: 1. Traveling far; 2. Widely promoted and popular; 3. Doing great things; 4. Officials who received guests in ancient times; 5. Noble virtues. The above five meanings can be found in relevant chapters of "Zuo Zhuan", "Mencius", "Historical Records", "Guanzi" and other classics. "Big bank" here specifically refers to the ambition of ABC's people to achieve great things and build great achievements. In addition, it can also be regarded as a big bank literally, implying the status and identity of Agricultural Bank of China as a large bank.

(2) Deguang-De: The meaning of morality, moral character and virtue. "De Guang" means benevolence to the public. According to textual research, "Deguang" comes from Zhuangzi. External chapter. "Heaven and Earth No. 12", which means "virtue is sage and broad"; there is also a sentence in "Three Kingdoms" that "high merit and broad virtue can be said to be the same". This refers specifically to the good professional qualities, social responsibility and mission of ABC employees. "Deguang" refers to both depth and breadth, integrating ABC's deep accumulation and extensive coverage into it.

To sum up, the literal interpretation of "great conduct and wide virtue" means achieving great things and benefiting many people. It refers to the spiritual quality of the Agricultural Bank of China to achieve great things and benefit the people.

2. The definition of "accompanying you to grow"

(1) Accompanying you - the relationship between modern banks and customers has changed from a simple storage relationship to a mutually beneficial one "Partnership" relationship: On the one hand, customers are the cornerstone of the bank's value, and customers should be respected by the bank; on the other hand, the bank must do its best to provide customers with more professional services and create greater value for customers. This relationship is a treasure that we would like to nurture and maintain forever.

(2) Growth--In China today, "growth" is the theme of the current era. Integrating the concept of "growth" into the ABC brand shows that the same goal between us and our customers is Mutual benefit and progress to win. We rely on perfect and excellent services to promote the development of our customers' careers and grow with them.

To sum up, "Growing with you" as the closing part of the advertising slogan is not only a continuation of the past Agricultural Bank of China's brand promotion, but also a concrete expression of the concept of "a great bank with great virtue".

3. Overall explanation

"A great bank with great virtue and broad virtue will accompany you to grow" - Agricultural Bank of China, with its historical sense of responsibility and mission to achieve great things and benefit the people, serves every customer Provide perfect and excellent services, fully support the development of customers, grow with customers, achieve win-win cooperation, and jointly promote economic and social harmony and progress.