Why are Xerox original potato chips covered with yellow?

Influenced by its raw potato, the packaging of original potato chips is yellow cover.

Lay's is an American potato chip brand, which was founded in 1932 and has been a product of PepsiCo since 1965. Xerox brand has different names in different countries, such as Walkers in Britain and Ireland, Chipsy in Egypt, Poca in Vietnam and Tapuchips in Israel.

Xerox's brand concept is "to be a brand that makes people smile". "Every moment is engraved with joy" is the brand slogan of Joy. From the happiness-oriented marketing strategy, to the brand spokesperson of sunshine image, to all kinds of relaxed and pleasant brand advertisements, Joy always presents a cheerful and cheerful brand personality. Not only that, Xerox also hopes that people can enjoy the delicious potato chips, but also feel the happy concept conveyed by the brand-a delicious moment is a happy moment.