Pharmacy May Day activity planning plan

Pharmacy May Day activity planning plan (general 6 articles)

In order to ensure that the activity goes smoothly, it is necessary to formulate an activity plan in advance. The activity plan is the strategy of the entire activity. Can provide direction for activities. So how should the activity plan be formulated? The following is the May Day activity planning plan for drug stores that I compiled. I hope it can help everyone.

Pharmacy May Day Activity Planning Plan Part 1

1. Activity Theme

Gifts for healthy and abundant harvests, May Day discounts. "Five surprises, 100 gifts for you", "Special offer, ultra-low special price, more discounts for you".

2. Promotion purpose

1. Add new members and give back to old members.

2. Expand the publicity and influence of pharmacies, promote sales and increase profit margins.

3. Develop new customers and old members to the maximum extent.

3. Activity objects

New and old customers.

4. Event time

April 30th - May 6th.

5. Event location

All stores.

6. Activity Participation Department

1. Overall planning and organization department: Planning Department.

2. Persons responsible for the implementation of activities in each store: area managers, store managers, and deputy store managers.

3. Support departments: Business Department, Distribution Center, Administrative Department.

7. Activity content

(1) April 30 - May 3 - Five surprises

One surprise: Be polite when entering the store. The first 20 new customers who enter the store every day spend 20 yuan (including 20 yuan) and apply for a membership card. They will receive gifts and enjoy double points (except for products at special prices, exclusive member prices, and rush sale prices).

Double surprise: give it away in a lottery, and watch the surprises again and again.

One-time consumption of more than 68 yuan (including 68 yuan): you can participate in the lottery once.

One-time consumption of 388 yuan or more (including 388 yuan): you can draw two draws.

One-time consumption of 588 yuan or more (including 588 yuan): you can draw 3 times.

Customers who do not have a membership card: One-time consumption of 188 yuan (including 188 yuan) can be used for 1 lottery draw; one-time consumption of 488 yuan (including 488 yuan) can be used for 2 lottery draws; one-time consumption of 688 yuan (including 188 yuan) can be used for 2 draws (Including 688 yuan) can be drawn 3 times.

Triple surprise: Special offer frenzy. Available to both members and non-members. Special offers include: medicines, health care products, medical equipment, daily necessities, unsalable overstocked goods, manufacturers’ medicines or other product promotions.

Four surprises: Exclusive price for members, bring love home. Only members can purchase and enjoy more benefits. Products at member prices are: health care products, medical equipment and daily necessities. Members can enjoy double points for consumption on the day (except for products at special prices, member prices, and rush prices).

Five surprises: ultra-low special price, cheap price, and grateful feedback. Rush price - the lower the special price, the greater the reward, both members and non-members can purchase. (The lower the special offer is: health care products, medical equipment and commonly used products

Lottery gifts: Small stores with low traffic can appropriately distribute less; large stores with large traffic can use more.

(2) May 4th - May 6th - Triple surprise (do not enjoy double points). Only "first surprise, double surprise, triple surprise activities" will be carried out, other surprise activities are ended. .

A surprise: the first 20 new customers who enter the store every day will receive gifts if they spend 20 yuan (including 20 yuan) and apply for a membership card.

Second surprise: Special offer available to both members and non-members.

Specials include: medicines, health care products, medical equipment, daily necessities, unsalable overstocked products, manufacturers’ medicines or other product promotions.

Triple surprise: Exclusive price for members, bring love home. Only members can purchase and enjoy more benefits. Member price products include: health care products, medical equipment, and daily necessities.

8. Lottery method and prize setting

(1) Method: Touch the table tennis ball in the lottery box.

(2) Award design

1. The first prize will be awarded to those who write "XX" in Chinese characters.

2. The second prize will be awarded to those who write "May Day" in Chinese characters.

3. The third prize will be awarded to those who write the Chinese characters for “Health”.

4. Mark the Chinese character for "lucky" as a lucky prize.

(3) Activity prizes (100 gifts per day, while supplies last)

First prize: xxx item (prize ratio 1) (sales price: about 200 yuan)

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Second prize: xxx item (prize ratio 3) (sales price: within 80 yuan)

Third prize: xxx item (prize ratio 40) (sales price: within 10 yuan, Including gifts for the first 20 new members who enter the store)

Lucky prize: xxx items (prize ratio 56) (such as tissue paper, etc.)

9. Promotional platform and tools

1. Post on the store’s LED subtitle display: Pharmacy, gifts, healthy double harvest, May Day discounts.

2. Use posters and display racks at the entrance of the store to release event information.

3. Distribute leaflets in the community.

4. Eye-catching POP suspended from the ceiling inside the store to clarify event information.

10. Specific implementation of the activity

1. Complete posters, display racks, leaflets, hanging POP, DM sheets, LED slogans, and May Day slogans for each store before April 18 Activity Book.

2. The administrative department will contact the street or community before April 18 to explain the "May Day" activities, lottery activities held at the entrance of individual stores, and holiday publicity and communication matters.

3. Complete the delivery of May Day activity manuals, display racks, posters, DM flyers, May Day decorations, etc. to each store before April 23, and explain the activities.

4. Complete the hanging of POP, posting of posters, modifying the content of the LED subtitle screen, and in-store May Day holiday decorations before April 26 to create a pre-holiday atmosphere.

5. From April 24th to 26th, the administrative department will notify members of May Day activities and May Day blessings by text message.

6. Distribute gifts and promotional products to each store before April 26.

7. DM leaflets will be distributed from April 27th to 29th.

8. On April 29, the balloon arches at the store entrances were decorated (the business department contacted the event manufacturers to sponsor balloons), and each store completed all preparations (including the production and placement of lottery boxes).

9. Before April 29, planning department personnel will inspect the activity arrangements of each store.

10. The event will start on April 30.

11. Activities Requirements

1. Service etiquette standards.

2. The winners need to register on the "Registration Form for Receiving Prizes", that is: the clerk registers and the customer signs.

3. Event organizers and participants must arrive 20 minutes in advance.

4. The person in charge of the store ensures that the store’s activities are carried out in an orderly manner and is strictly implemented in accordance with the activity plan.

5. After the event, the area manager needs to count the number of new members and sales within one week during the store under his jurisdiction.

6. Anyone who takes possession of a gift without permission will be severely punished and dismissed.

7. The lottery is limited to customers who meet the one-time consumption standards.

8. The organizing department, assisting department, and implementing department of this event must implement it as required. Departments that do not cooperate or fail to complete the event on time will be severely dealt with by the company.

12. Activity effect prediction

1. Increase the number of new members.

2. Increase sales and profits.

2. Improve the pharmacy’s reputation. Pharmacy May Day Activity Planning Plan Part 2

1. Purpose of the activity:

Improve store performance and develop members

2. Theme of the activity:

May Day gift

3. Activity time:

May 1st

4. Activity content:

1. It’s polite to reach the limit!

(1) For purchases over 38 yuan, you will receive a small exquisite gift.

(2) For purchases over 98 yuan, a free paper handkerchief worth 6 yuan will be given.

(3) For purchases over 198 yuan, free rolling paper worth 12 yuan.

(4) If you spend 298 yuan or more, you will get a 100ml tube of Steiffel Fels Plus Refreshing Cleansing Lotion worth 118 yuan or a 150ml tube of Steiffel Fences Refreshing Shower Gel worth 198 yuan. Sijia Repair Intensive Nourishing Cream 50ml.

(5) If you spend RMB 398 or more, you will get a 60g tube of Steiffel Sebel White Sunscreen Cream SPF30/PA worth RMB 248 or a 100ml tube of Steiffel Perfection Repairing Lotion worth RMB 298.

(6) If you spend 680 yuan or more, you will receive a Steifel Skincare Set worth 614 yuan (including: 100ml tube of Steifel Perfect Silk Repair Cleansing Lotion, 100ml tube of Steifel Perfect Silk Repair Lotion, Staif Feisi Jiaxiu Moisturizing Intensive Nourishing Cream 50ml)

2. Special promotion.

20-30 kinds of products are on special sale, of which 5-10 0 gross profit seasonal products are the key promotional products in DM orders;

3. Apply for a free membership card with the consumption receipt.

4. On-site consultation with famous veteran Chinese medicine practitioners.

5. Off-site activities.

5. Promotional atmosphere layout

1. Store promotion

(1) A4 leaflet: for store distribution, quantity to be determined. The store manager will make specific arrangements for distribution personnel and route locations. Distribution will begin on X, June, and the operations department will arrange support and assistance.

(2) Roll-up banners: 4 pieces. (Quality guaranteed)

(3) Handwritten POP in the store. The content refers to the event content and special offer catalogue.

(4) Member text messages. To select an active store membership, the content is subject to the SMS application form. Send out the day before the event.

(5) Balloon arrangement. It can be used as an arch or a string of hanging balloons to create an event atmosphere on the facade. Decorate balloons on the display windows, traditional Chinese medicine cabinets, shelves, stacks, and POP posts to make the stacks and POPs more eye-catching and create a strong atmosphere for infield activities.

2. Product display. Stores need to focus on the following displays

(1) Gift piles. Best-selling specials and gifts are piled up on the counter near the cashier or in the window area of ??the main entrance. Duotou is grand and creative, supplemented by POP promotion or balloon embellishments to grab customers' attention.

(2) Seasonal best-selling specials. It is required to be neat, tidy and plump, and the key points must be highlighted. Event specials must have an explosion sign to indicate the event price. Pharmacy May Day activity planning plan Part 3

1. Activity background

May Day is a traditional festival for the Chinese people. Such a festival entrusts a sense of gratitude and affection to the people. I wish our working people health and happiness. Today, the concept of labor has been greatly extended and innovated, more reflecting the wisdom and diligence of our working people, and also highlighting that only by being healthy can we better enjoy the fruits of wisdom.

On such a profoundly meaningful festival, Zhongmai Bee Spirit is even more eager to express her feelings of repayment! Highlight the value of our brand!

2. Theme of the activity

Touch the May Day and experience the Zhongmai Bee Spirit

3. The purpose of the activity

1. Take advantage of the holiday consumption peak , increase sales

2. Take advantage of the situation to promote our products and promote awareness

3. Give back to consumers and build loyalty

4. Strengthen cooperation with terminals Cooperate to improve each other’s customer relations

4. Event time and location

April 25, May 15th

Pharmacies and specialty stores

5. Active Products

Main product: Zhongmai Bee Spirit in three specifications

(96 capsules, 192 capsules, 400 capsules)

Auxiliary recommendation Product: 48 capsules

6. Activity planning

(1): Activity content

1. Anyone who purchases Zhongmai Bee Spirit series products over 48 within the activity period Yuan, you can participate in our "Touch the May Day Lucky Draw Event" once

2. Anyone who purchases Zhongmai Bee Spirit series products for more than 96 yuan during the event period can participate in our "Touch the Five Day Lucky Draw Event" "One Win Lucky Draw Activity" twice

3. It is calculated as 48 yuan, and so on. Anyone who purchases Zhongmai Bee Spirit series products for more than 400 yuan during the activity period can participate in our "Touch Five" One-win lucky draw event" five times, up to five times.

4. The final interpretation right of the activity belongs to Zhongmai Group Wannan Branch

(2): Activity format

1. Each specialty store has a lucky draw The prize box is made of kt board (dimensions are 30cm long*30cm wide*40cm). The prize box has four sides: two sides are the log0 of the midrib; the other two sides are with the words "Touch May Day to Win Lucky".

2. Fifty-one table tennis balls are placed in each lottery box. The logo on the table tennis balls is designed to be 5151, written with a whiteboard marker.

3. The distribution of on table tennis balls: 10 balls are written with five; 5 balls are written with 1; one ball is written with May Day; the other 35 balls are written with lucky

4. The form of table tennis can be replaced by other things

(3): Award design

1. The logo of the first prize is May Day, and the prize is worth 192 yuan Zhongmai Far Red Underwear

2. The symbol of the second prize is one, and the prize is a Zhongmai cushion worth 96 yuan

3. The symbol of the third prize is five, and the prize is worth 96 yuan Zhongmai Bee Spirit 48 capsules for 48 yuan

4. The symbol of the fourth prize is luck, and the prize is Zhongmai eye protection worth 28 yuan

(4): Supplementary explanation

1. This activity can be combined with the terminal for joint promotion. For example, if you purchase more than 100 yuan of this terminal product (other health products are excluded), you can participate in our activity once, up to once. The purpose is to allow the terminals to have a good cooperation with our activities, and at the same time to enhance mutual customer relations and lay the foundation for future cooperation.

2. Consumers must present computer receipts or cashier slips to participate in this event

7. Terminal requirements for the event

(1) Comparison of existing product structures Reasonable, especially there must be enough gift box displays

(2) The store must have a display during the event and be equipped with a shopping guide girl, at least one per day

(3 ) This store must have enough traffic, and our products must have a certain sales base in it

(4) It needs to have good customer relations and be able to cooperate with the effective execution of this event

(5) This store must have DM support for key products, and at the same time inform the DM of the event content, as well as the location and method of the lottery

2. Terminal layout design

(1) There should be announcements of activities at the entrance of the store (such as posters or kt boards to display the content of the activities or roll-up banners to inform the content of the activities)

(2) There should be a gift display stand and prize distribution personnel at the entrance of the store At the same time, the event promotion leaflet will be distributed

(3) Our event posters should be posted on the piles in the store as much as possible to highlight the atmosphere of the event

(4) The piles in the store should be posted Put up gifts for display to stimulate consumers' desire to buy

(5) The event leaflet should be placed on the pile in the store for customers to pick up and read

4. Before the event starts For three days, leaflets for the event need to be distributed to the target group in communities near the target terminal to expand the target influence of the event.

8. Control points

1. Product entry

2. Promoters entry and training

3. Duitou Implementation

9. Estimation of effects

1. Promote sales of existing products

2. Enhance product awareness

3 , Build mutual confidence. Pharmacy May Day activity planning plan Part 4

1. Promotional purpose:

Take advantage of the characteristics of the special holiday of May Day to create a period of significant public effect before and after it Time, in order to set off the marketing atmosphere of the pharmacy during the holidays, combine it with your own. The marketing model enhances the core competitiveness of the store, highlights the effect of activities, strengthens customer communication, cooperation with pharmaceutical companies and product sales, and can accurately grasp the sales pulse of the pharmacy based on customers' consumption psychology to conduct a series of targeted promotion activities.

1. Attract people and maximize the profit effect of the festival;

2. Create repeat consumption patterns;

3. Extend and enrich the brand connotation.

2. Promotion ideas:

1. Use activities to attract consumers. During off-store promotions, terminals (such as pharmacies) will be full of popularity, and popularity will drive drug sales;

2. Refining the selling points of the appealed products and highlighting them in product comparison demonstrations and publicity to attract consumers to purchase;

3. Design promotional programs with incentives to make consumers repeat Purchase and increase sales;

4. Let the people form an atmosphere of "what they buy is not medicine, but health".

3. Promotion objects:

xxx

4. Promotion time:

April 29 to May 1, 20xx , the promotion interval can be appropriately advanced or extended as needed to ensure that the promotion reaches the maximum number of consumers

5. Promotion theme:

Welcome May Day and celebrate the festival with good gifts

6. Activity format:

Terminal on-site promotion activities

7. Specific plan:

1. Enter the store to send warmth

During the May Day holiday, every customer who enters the store is given a cup of warm ginger tea at the entrance to make customers feel comfortable physically and mentally. They can experience the enthusiasm of the sales promotion staff and the company's care for customers before they even make a purchase. It can increase customers' goodwill towards the company and stimulate interest in products.

2. Bundled sales

Choose the company’s existing common household medicines to be bundled with each other, and package them appropriately to turn the medicines into gifts, taking advantage of the bundled price and channel advantages. Increase sales. Gift packages can be added or subtracted according to the actual needs of customers.

3. Gift sales

Provide additional gifts to match the sales;

The gifts ensure quality, grade and target. If you only purchase our products, you can get exquisite small gifts by adding 0.1 yuan, such as exquisite desk calendars, wall calendars, spring couplets, Year of the Horse mascots, perpetual calendars, etc. that are in line with the festive atmosphere of the Spring Festival. They can also be paired with health-related products. Scale, small medicine box, etc.

4. Lottery sales

Shopping to participate in the lottery, using a centralized lottery, which is popular, has a moderate winning rate, and has high credibility. It does not make the public feel that the lottery is a gimmick, but Really benefit the masses. If we can cater to the Chinese people's preference for "lucky jackpots", we can use a "money tree" with red envelopes hanging on the branches. Customers who purchase the company's products for more than XX yuan will have the opportunity to win a red envelope by adding 1 yuan (limited to once per person). There are prizes available for each red envelope (as small as toothpaste, eggs, pillows, etc., as large as blood pressure monitors, etc.), and the winning rate is 100%, so you are guaranteed to get the prizes!

5. Free consultation and guidance from experts

Provide customer consumption information consultation and provide professional help on customer consumption on site.

6. Public relations strategy

Sponsoring social welfare undertakings can expand corporate brand awareness and social affinity. For example, for every 10 yuan earned during the event, 1 yuan will be donated to poor areas.

8. Promotion operation process and personnel arrangement:

1. Select community activity points 7 days in advance, and select 1-2 Class A pharmacies near each activity point to jointly carry out , inform the pharmacy of the content and time of the activities, and reach a consensus with the store owner on display and publicity methods, promotion methods, and gift safety, so as to gradually expand the scope of promotion. And you need to reach a consensus with the store's senior management first, and ask him to restrain the store staff not to ask for promotional items from the sales staff during the event. After the event, you can give some small gifts at once to show friendship;

2. Personnel arrangement: 4-6 people/group, select a team leader, each executor has clear job responsibilities, training manuals and special inspection and supervision regulations on rewards and penalties;

3. Activities Early preparation:

3-1 Seek cooperation from nearby pharmacies for joint publicity (5 days in advance); 3-2 In the early stage of the event (3 days in advance), distribute information about the event to residents Promotional materials, etc., sales staff will implement relevant orders to ensure that there is sufficient inventory in the store on the day of the event;

3-3 Complete the display of clean standards and the clear price tags of all products and the layout of advertising and promotional items (1 in advance sky).

4. Make an activity record sheet and activity summary every time.

9. Promotion location selection:

Choosing a suitable location for promotion is very important for the success of promotion. It is best to meet the following conditions:

1. Sales Large quantity;

2. Good location and suitable promotional venue;

3. Large flow of people, good image and great influence;

4 , have its own positioning and customer groups in its business district, consistent with the positioning of promotional products and target consumer groups;

5. It is best for the alternative location to have a strong willingness to cooperate and be willing to cooperate with the manufacturer Promotion, stocking, display, profit sharing, publicity and pricing, etc.

Reference location: At the entrance of the pharmacy, select strategic cooperation pharmacies with large flow of people and high enthusiasm, and carry out the campaign in turn. Each regional market has several hypermarkets, which have great influence in the regional market. Promotion must first be carried out in the hypermarkets that play the role of "leading".

Pharmacy May Day Event Planning Plan Part 5

In order to celebrate the fifth anniversary of the store and celebrate the Golden Week, based on the store celebrations in previous years, we will further deepen the friendship with customers and truly care about the community. Friends, care about human health, offer love to people in need, further cultivate and develop loyal customers, and enhance the reputation of the pharmacy. The simple ideas for event planning are as follows:

1. Event theme.

For this event, we launched the theme of "Fifth Anniversary of Love, Golden Week Love Gives Health" from the 1st to the 7th. Around this theme, we launched a series of preferential activities and worked with hospitals to provide Community citizens create activities for the "Healthy Golden Week".

2. Activities

The first is around the theme of 5. For gays and lesbians born on May 5th, you can have a chance to win at any drugstore with a copy of your ID card. Get medicines worth 555 yuan or health care products of equivalent value.

The second one is "give away when you spend more than 50 yuan". When consumers purchase medicines with an amount of 50 yuan or more, they will receive cash coupons or gifts of equal value, and different levels are set up. Get 5 for a purchase of 50, 10 for a purchase of 100, 20 for a purchase of 150, 30 for a purchase of 200, 40 for a purchase of 250, 50 for a purchase of 300, and 100 for a purchase of 500.

Third, you can apply for a free membership points card if you purchase medicines with a total amount of RMB 50. The purpose of launching the membership points card is mainly to cultivate customer loyalty and maintain repeat purchases. For those who have reached 2,000 points in drug purchases in pharmacies, they will start giving gifts (one dollar per point), mainly health products of different values, to promote the pharmacies and The role of certain health products can also develop other customers.

The fourth is to carry out the "pharmacies care for the health of Shanghai citizens" campaign and join hands with hospitals around pharmacies.

3. Publicity and promotion.

According to the actual situation of the pharmacy, combined publicity can be carried out, combining soft articles with banners, the Internet with newspapers and periodicals, and implementing integrated marketing communication:

1. Newspaper advertising. Choose two influential local newspapers and launch a publicity campaign in April to create desire and suspense, stimulate consumers' motivations, and combine soft articles with full-page advertisements.

2. Distribute small leaflets and advertising balloons to residents in communities near each pharmacy. In the process of designing the leaflet, a practical manual is made, which not only contains daily convenient and practical information, but also contains information on the treatment and prevention of simple and common diseases. When distributing advertising balloons, the personnel should wear cartoon costumes to attract the attention of children and adults. and interact with it.

3. Posters and banners. Post promotional posters and banners in various pharmacy communities and prominent locations to create a store celebration theme.

4. Publicity. Contact the nearby neighborhood committees in advance before the event, launch a plan, and work with the neighborhood committees to do a publicity campaign.

5. Pharmacy layout. The entire pharmacy is decorated with POP posters, and discounted and preferential products are placed prominently on the shelves. The entire pharmacy must be decorated with a festive atmosphere, and the display and activation of the terminals stimulate the desire to purchase. Pharmacy May Day Event Planning Plan Part 6

1. Pre-event media promotion

Through May Day activities, attract a large number of target consumers, form a participation and purchase boom, and spread product and service concepts , forming word-of-mouth communication. Cooperate with news hype and advertising before and after the event to release product information to achieve the purpose of quickly occupying the market.

2. The content of the activity is determined according to the theme

The prerequisite for the success of the activity is that the content must be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc., they are all indispensable means to attract the target group

3. Preparations before the event

1. Information release

①. Activity information can be published in the "xx Radio and Television News" newspaper, because the audience of the TV newspaper is every household, and its circulation is 40,000 copies, which is more effective than other newspaper media. Be good.

②. Loudi People’s Broadcasting Station will publish promotional advertisements from May 1st to May 7th. The time is from 8:00 in the morning to 9:00 in the evening, and it will be played 10 times a day.

③. Hang a banner at the entrance of the Xinjian Pharmacy Center store with the theme and slogan of the event from May 1st to May 7th.

④. Publish information that can increase participation enthusiasm and the number of people. For example: the event starts at 9:30, please do not line up too early.

⑤. Be careful to add the content "The right to interpret the event belongs to ×× Company" in the corner of the advertisement to avoid unnecessary trouble.

2. TV:

TV advertisements are fly-by-word advertisements. The content is mainly about introducing activities, supplemented by simple product introduction or simply not mentioning the functions of the product.

3. On-site layout

A well-arranged event site can make the event proceed in an orderly manner, increase the momentum and atmosphere of the event, and attract more people to participate.

(1) Banner with the theme of the event.

(2) Large display boards and backboards that highlight the product image and event theme content.

(3) Hang flags, table signs, large posters, and leaflets.

(4) Information desk, gift (consumption coupon) distribution desk, sales desk, etc.

Personnel Arrangement

(1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate identification and guidance of services.

(2) There must be personnel on site to maintain order (arrange group company security to assist).

(3) On-site consulting personnel and sales personnel must have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, if there is interference from government functional departments, etc., they should be dealt with in a timely manner).

4. Public relations liaison

Go to the industrial and commercial, urban management and other departments to handle the necessary approval procedures in advance.

IV. Key points for on-site execution

1. The staff should be the first to arrive at the scene and get into their positions.

2. Publicity personnel distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Master the rhythm of activities, maintain order on site and prevent looting and other accidents to avoid negative effects.

4. Sales staff prepare sales matters and introduce sales products.

5. Gifts should not be distributed too early or too late within the specified time. Please register personal information and signature when distributing gifts.

6. The host announces the end of the event and the scene will be temporarily reserved until possible.

7. Sales will continue at the on-site sales desk.

8. Clean up the site and keep recyclable items for later use.

5. A summary meeting should be held at the end of the activity

Evaluating the effects and gains and losses of the activity is a very important part. Only by constantly summarizing can we avoid detours in future activities. ;