How to write advertising copy planning

How to write advertising copywriting planning

Advertising is a fusion of art and science, and advertising words often play the finishing touch in advertising planning. Some expression types of creative planning are listed below:

Advertising planning metaphor type

Using a certain taste as a metaphor to create a sense of intimacy. Such as toothpaste advertising slogan: "Twice a day, plus once before a date".

Irony type in advertising planning

Using irony to cleverly express product features often leaves a deeper impression on people. For example: Toothbrush advertising slogan: "Nothing is lost"; Typed advertising: "No fight, no understanding".

Comprehensive type of advertising planning

The so-called comprehensive type means "unification", which represents the enterprise in a general way. For example: The service company uses the slogan "Your needs are our pursuit" as its advertising slogan.

Advertising planning suggestive type

That is, do not state directly, but use indirect language to imply. For example, Gillette Blade: ?Give you a refreshing morning?.

Advertising planning pun type

A word of pun not only introduces the product, but also has a different meaning. For example, a watch store uses the slogan "One watch, one talent, love at first sight" as its advertising slogan, and it is deeply loved by couples.

Advertising planning warning type

Use "transversal" words to warn consumers to cause unexpected surprises. There is an advertisement for a skin cream that says: "You must need it after the age of 20".

Economic advertising planning

Emphasizes economy in time or money. ?The speed of planes, the price of trucks?. If you are going to fly, of course you will choose this airline. ?Twice the effect, half the price? Of course, such a cleanser will also be very popular.

Emotional advertising planning

Use lingering and relaxed words to talk to consumers’ hearts. There is a coffee shop with the slogan "Come and sit when you have time" as its advertising slogan. Although it is just a simple sentence, it has touched the hearts of many people.

Advertising planning rhythm type

Rhyme like poetry, easy to read and remember. For example, the advertising slogan of Gujing Gong Liquor: "It's a joy to meet friends and friends, and wine to meet close friends. Gujing Gong Liquor".

Humorous advertising planning

Advertise with witty and humorous sentences to make people happily accept the product. For example, the insecticide advertisement: "The real murderer"; the athlete's foot potion advertisement: "makes the feet stop breathing"; the electric fan advertisement: "my reputation is blown out".

Any good advertising planning company will effectively use the above skills when creatively planning and designing advertising words, so that people will be more aware that creativity is the most important in advertising! ;