3 bank publicity plan

# Planning # Lead planning is a specific, thorough and operational planning from the aspects of purpose, requirements, methods and progress. The following is a sorted bank publicity plan, welcome to read!

1. Bank publicity plan

1. The activity aims to publicize the financial service policies of small and micro enterprises to the business owners of small and micro enterprises and popularize targeted financial knowledge; Display and promote the achievements and experience of banking financial institutions in developing financial services for small and micro enterprises, and create a good social atmosphere; Promote featured services and featured products, and strive to improve the financial service level of small and micro enterprises.

Second, the activity time

* * May 10 to June 10, one month.

Third, organize and lead.

(1) Set up a leading group for financial services publicity month for small and micro enterprises, with the president as the leader, the vice president in charge as the deputy leader, and the main leaders of the office and various business departments as members. The leading group has an office in the business department of the company.

(2) The leading group shall, according to the general requirements of the banking regulatory institution, formulate and implement the activity plan of the whole bank, organize, coordinate and supervise the implementation of various work requirements, and ensure the coverage and effectiveness of education. The Office of the Leading Group is responsible for keeping abreast of the preparation and implementation of the publicity month on financial services for small and micro enterprises in banks under its jurisdiction, guiding and urging the whole bank to effectively implement the publicity plan, and collecting information, news reports and summary reports on the publicity activities of the Bank in a timely manner.

Fourth, the propaganda content

(1) Policies to promote financial services for small and micro enterprises.

(2) The effectiveness and major measures of financial services for small and micro enterprises.

(3) Innovation of financial characteristic products and services for small and micro enterprises.

(4) Successful financing cases of small and micro enterprises.

Verb (abbreviation of verb) activity arrangement

(1) May 10 to May 15 is the preparation stage, and detailed plans are made. The head office and branches should mobilize and make careful arrangements through appropriate forms.

(2) From May 15 to May 3 1 Sunday, various activities such as news media, knowledge and skills competitions, bank-enterprise dialogues, seminars, street services, etc. were carried out for publicity, and a column of "Financial Services Publicity Month for Small and Micro Enterprises" was set up in major municipal newspapers to open up publicity pages and expand social influence.

(three) publicity month, specially printed "small and micro enterprises financial services publicity month" publicity materials. During the month of concentrated publicity, all branches and outlets should uniformly hang the banner of "Publicity Month for Financial Services of Small and Micro Enterprises" and put up publicity materials; The LED rolls down. Slogan:

1, carry out the "financial services publicity month for small and micro enterprises" in depth.

2. Help small and micro businesses to prevent risks and benefit people's livelihood.

3. Serve small and micro banks and enterprises for a win-win situation.

4. Bank-enterprise interaction and common growth.

5. Based on small and micro services to the real economy.

(four) combined with the "financial services to the countryside" to take to the streets or in-depth help small and micro enterprises to carry out face-to-face publicity activities, distribution of publicity materials, to ensure coverage and publicity effect.

(5) May 3 1 to June 10 is the summary stage. The office of the leading group is responsible for summarizing the activities, effects and the next work, and reporting it to the second branch of Baoding Banking Supervision Bureau in written form.

Activity requirements of intransitive verbs

The whole bank should attach great importance to the "financial services publicity month for small and micro enterprises", organize it carefully and clarify the division of responsibilities. The office of the leading group is responsible for coordinating relevant departments and organizing the implementation as planned. On the basis of existing policies and measures to support the development of small and micro enterprises, we will constantly improve relevant policies and measures in view of the outstanding problems that restrict the development of enterprises. Make full use of national and local special funds for small and medium-sized enterprises and technical transformation funds to support the development of "three types" small and micro enterprises; Support public service platforms, small business start-up bases and public services for small and medium-sized enterprises. Organize and coordinate local government agencies, media and other resources, and fully mobilize them to ensure that this activity is implemented locally. After the publicity month, branches should continue to make use of existing resources, continue to carry out publicity and education on financial services for small and micro enterprises, and expand the publicity effect.

Seven. abstract

After various forms of publicity some time ago, the bank's loan products related to small and micro enterprises have been publicized in place, and the business of some customers is advancing. We will continue to comprehensively promote the publicity month of financial services for small and micro enterprises, and strive to promote the effect and actual effect. The Bank's determination and specific measures to fully serve small and micro enterprises will continue to be strengthened and deepened, and efforts will be made to provide assistance for the development of small and micro enterprises.

2. Bank publicity plan

First, the purpose of the activity is to carry out financial knowledge into community activities. On the one hand, it can teach community residents and ordinary people the financial knowledge and financial management skills they need to know in daily life, enrich people's financial knowledge and financial management methods, popularize the public's financial knowledge, and improve the public's ability to identify and prevent risks; On the other hand, carry out financial knowledge into community activities. Through the introduction of xx bank culture, superior services and on-site display of featured products, the masses can gradually get to know xx bank, and have a good impression and familiarity with the brand of xx bank from the bottom of their hearts, so as to fundamentally enhance the brand image of xx bank and realize the double harvest of brand image and economic benefits of xx bank.

Second, the business marketing objectives of xx Bank

Through the publicity and marketing of xx Bank's financial knowledge into the community, we will expand the visibility and influence of xx Bank, greatly expand the opening of new customers, and promote the development of deposits, wealth management and other businesses.

Make xx Bank's products become the first choice for people to invest and finance, get recognition from the financial industry, and occupy a favorable market position in the financial industry.

Third, the theme of the event

Popularize financial knowledge and build a harmonious community.

Fourth, the form of activities.

Interaction between staff and community residents

Verb (abbreviation of verb) activity preparation

1. Contact the community to determine the site and design the site layout.

2. Necessary electrical appliances: desks and chairs, stereos, microphones, VCD, power amplifiers, financial knowledge publicity materials, everbright souvenirs, etc.

3. Identify the bank employees who will participate in the activities. 4. Invite the staff of the community neighborhood committee to participate.

Sixth, propaganda strategy.

1. Choose ten quality communities and hold them every Saturday or Sunday.

2. Use LED media to broadcast information about xx Bank in the morning, noon and evening to enhance the influence of the event.

3. Distribute posters, banners and place Yi Labao. Conduct pre-publicity and invite some media to conduct on-site interviews and post-publicity.

About half an hour before the activity begins, a salute will be fired to attract people to gather and inform residents that the activity is about to begin.

5. Shock financial knowledge into community activities through audio equipment.

Seven. activity

leave out

Eight. Activity evaluation

1. Draw up the contents of the questionnaire.

2. Distribute questionnaires to the residents participating in the activities and conduct a questionnaire survey.

Interview the residents who participated in the activity and ask them to talk about their experience of this activity.

3. Bank publicity plan

After receiving the Notice on Launching the Financial Services Publicity Month for Small and Micro Enterprises, the leaders of the Bank attached great importance to it and made timely arrangements according to the notice requirements, so as to achieve multiple effects of responding to the call of the banking supervision department, serving small and micro enterprises and developing our business. First, attach great importance to and study deeply.

After receiving the notice, relevant personnel studied the Notice on Launching the Publicity Month of Financial Services for Small and Micro Enterprises, and understood the requirements and significance of this activity. The leaders of the branches attached great importance to it, fully understood the importance of publicity in deepening the financial services of small and micro enterprises, and took the financial services publicity month of small and micro enterprises as an opportunity to promote the publicity of financial services of the Bank.

Second, set up a team to organize and lead.

Regarding the organization of the event, the leading group of financial service publicity month for small and micro enterprises was set up at the first time, with ※※※※※ as the team leader and ※※※※※ as the team member. The main duties of the leading group are to be responsible for the arrangement and deployment of this activity, supervise the preparation and development of the activity, and coordinate with the government and relevant functional departments on major issues of the activity.

Third, implementation and organization.

The city branch held a meeting of county governors, arranged and implemented the financial services publicity month for small and micro enterprises, and distributed the specific requirements to the county branch and the business department of the city branch for timely implementation.

(1) Publicity content: policies to promote financial services for small and micro enterprises, mainly including relevant state support policies for small and micro enterprises; Banks serve small businesses with special products.

(2) publicity methods:

1. The slogan "Financial Services Publicity Month for Small and Micro Enterprises" is displayed on the LED screen of the business outlets.

2, combined with daily business publicity, in rural areas to carry out "send financial activities to the countryside", the use of publicity vehicles to each township for one-on-one publicity.

3. Extensively carry out bank-enterprise docking activities for small and micro enterprises. All units actively contacted local governments, SME bureaus, industry associations and other departments to carry out bank-enterprise docking activities, publicize the characteristics of the bank's financial products and services for small and micro enterprises, and visit small and micro enterprises in counties in a targeted manner.

4. Media promotion. All units should increase the publicity of financial services for small and micro enterprises of the Bank. Up to now, a number of outdoor small business loan billboards have been set up, and local TV stations, radio stations, newspapers and magazines, business letters, the Internet and other mainstream media have been used to publicize our financial services for small and micro enterprises, among which business letters have been issued.

Fourth, the effect is remarkable.

After various forms of publicity some time ago, the bank's loan products related to small and micro enterprises have been publicized in place, and the business of some customers is advancing. We will continue to comprehensively promote the publicity month of financial services for small and micro enterprises, and strive to promote the effect and actual effect. Our determination and specific measures to fully serve small and micro enterprises will continue to be strengthened and deepened, and we will strive to provide assistance for the development of small and micro enterprises.