What is POP MART?

POP MART, namely POPMART, is an integrated operation platform for the whole industry chain of fashion toys.

POP MART POP MART was founded on 20 10, which is the first brand of fashion supermarkets in China and originated from Hongkong. 20 10 entered the mainland and opened chain stores in many well-known business districts in China. It is a trendy cultural and entertainment brand integrating trendy commodity sales, artist brokerage, derivative development and authorization, interactive entertainment and trendy exhibition hosting.

POP MART's signature image is Molly, a little girl who looks a little fierce at first glance and has many shapes. She appeared at the door of POP MART and on the shopping bag, which can be said to be the spokesperson of POP MART.

Extended data:

POP MART is one of the most popular blind box brands in China. Founded on 20 10, it is the earliest wenchuang product store in Beijing. Later, it was found that blind box products were very popular, so POP MART decided to make efforts on blind box products.

POP MART imitates the Japanese egg-twisting game, sells it in blind boxes, and joins hands with Hellokitty, Yolk Brother, Disney and other IP networks across borders.

Generally speaking, POP MART will launch blind boxes according to different series, such as Spring Festival holiday or school season, and the number of each series is 12. In order to increase the user's surprise, each blind box also contains a hidden money without published pictures, so consumers can only increase the purchase probability by buying the whole box.

In the past ten years, it has developed in four aspects: artist mining, IP incubation operation, consumer access, and tide play culture promotion and cultivation. On June 5438+February 1 1 day, 2020, POP MART International Group Co., Ltd. was listed on the Hong Kong stock market.

Baidu encyclopedia-POP MART