What are some examples of changing "ancient poetry" into "advertising language"?

The example is as follows: I saw an advertisement for "Xinghua Village" wine on TV, in which Du Mu's poem Qingming was quoted: "It rains a lot during Qingming Festival, and pedestrians on the road want to die. Ask local people where to buy wine? The shepherd boy pointed to Xinghua Village. "

The basic information of advertising language is as follows:

Advertising language, also known as advertising words, has broad sense and narrow sense. Advertising, as its name implies, is widely advertised. Broadly speaking, advertising language refers to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including advertising titles and advertising texts. In a narrow sense, advertising language refers to increasing the visibility of enterprises through publicity, and advertising language is also an indispensable means and method to make businesses gain profits in marketing.

Chinese name: advertising language

Mbth: advertisement

Writing type: efficacy type

Creative requirements: short and easy to remember

Rule: simple

These types are as follows:

1, efficacy type. Reflect the efficacy, good performance or high efficiency of the goods.

2, high-quality type. Reflect excellent product quality or good service quality.

3. Pun type. Use puns to reflect double meanings.

4. It feels good. Use auspicious words to reflect people's desire for happiness.

5. Call type. Directly push customers to respond to the call and take purchase actions.

6. Inspirational. Use some inspiring words to bring an inner positive energy to people.

The basic requirements are as follows:

1, short and easy to remember.

2. Highlight the characteristics.

3. Attractive.

4. Adapt to the demand.

Creative principle: simplicity

Advertising language should be focused and concise. If it is not short, it is not convenient to repeat, remember and cycle. Advertising language does not require much in form, and it can be a single sentence or a dual sentence. Generally speaking, the number of words in advertising language should be 6- 12, and generally not more than 12. We can see such examples everywhere, and the advertisements that can be widely circulated in society are basically short stories. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity lasts forever"; Ericsson mobile phone "communication is love"; Nike "just do it"; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as IBM's "Think", is very concise. That's exactly what I said: "Concentrated is the essence!"