Please help me write the translation of corporate mission and values. Thank you.

We know that corporate culture is one of the core competitiveness of enterprises, and many enterprises have put corporate culture on the agenda. A considerable number of enterprises regard recreational facilities and activities as the top priority of corporate culture construction.

The purpose of enterprise management is to obtain profits, and profits are not only taken, but also given. Of course, the content of corporate culture construction is not limited to entertainment facilities and activities, but has a higher level of pursuit, such as mission and values.

If the abstract concepts of enterprise's purpose, spirit and goal want to be recognized and recognized by employees, we must first give employees a sense of intimacy and belonging. If employees can integrate their personal ideals into the enterprise's value system, then their attitude towards work is not to passively complete the task, but to actively take it as their own career. Successful enterprises can realize the unity of personal value and enterprise value.

The behavior of enterprises, like that of individuals, should bear certain social responsibilities. Some enterprises are mercenary, and even take risks for immediate interests. The temporary scenery is not a long-term solution. To achieve rapid development, it is inseparable from the contribution of enterprises to society. Enterprises will establish a good image and reputation when they return to society.

What kind of enterprise has what kind of employees, and the sense of mission and values of the enterprise is the sense of mission and values of the employees. The word corporate culture can always give people a very empty feeling. Since it is a kind of culture, it is unclear! But we can see that in those corporate interviews, success is inseparable from the elaboration of their own corporate culture, and of course failure is also due to corporate culture, so how to understand corporate culture?

Corporate culture actually includes three levels: vision, mission and core values. We won't discuss vision here, but we'll talk about it later. Let's talk about the mission:

Mission is actually a concept of direction, which is to guide enterprises where to go. But it needs to find a balance between possible goals and impossible goals, so as to bring thank you to employees and make employees feel that they are part of a great cause.

Values are the actions of enterprises, which are concrete, essential and can be clearly described. Not a slogan, not a very empty thing (at present, state-owned enterprises like to shout slogans). Values are valuable only if they are recognized by employees. Therefore, the formulation of values should encourage employees to participate in discussions and practice repeatedly. The so-called values refer to people's beliefs, beliefs and ideals about basic values. Values are the reflection of people's life value state and the condensation of practical experience, and are the evaluation standard system in people's minds. The content of values is embodied in various aspects, such as economic value, political value, moral value and life value. It is a deep-rooted, systematic and relatively stable thing that will not be changed easily.

For enterprises, the most important and valuable thing is the values of enterprises, which is also the core of corporate culture. Different corporate values have different nature of corporate culture; In a sense, enterprise values determine the development direction of enterprises. So what are corporate values? Enterprise values refer to the basic beliefs and goals advocated by enterprises in the process of pursuing commercial success. Western corporate values have roughly gone through three stages: profit maximization values, management values and corporate social mutual benefit values. Contemporary enterprise values are a kind of enterprise values that appeared in western society in 1970s. One of its most prominent features is people-oriented, that is, people-oriented. The values of our enterprise should also be people-oriented and people-oriented.

Modern theory holds that the values of a complete corporate culture include the following contents:

First, the values of an enterprise should be that shareholders, managers, employees and customers all benefit.

Second, individual achievements are as important as collective achievements, and one cannot sacrifice another for the sake of one.

Third, even the best individual and organizational goals cannot be achieved without the support and cooperation of relevant departments and personnel. Therefore, full consultation and coordination between relevant departments and personnel is very important.

Four, managers * * * have three values, namely, strictly observe the delivery date, reduce costs, and ensure quality. These three values cannot be compromised under any circumstances. If these three items cannot be achieved at the same time, it is necessary to decide the priorities. The first is to strictly observe the delivery date, the second is to ensure the quality, and the third is to reduce the cost. Ensuring delivery time and reliable quality is a new non-price competitiveness, and its importance is increasing day by day.

The customer's opinion is not always correct, but the correct part is always more than the incorrect part. Customers are the lifeline of enterprises, and enterprises should treat customers correctly.

6. Spontaneous honesty is one of the most important values of people. Honesty is the bond that binds everyone closely to the company. Wei Jiafu, president of COSCO Group, has an article entitled "Invisible is better than visible", which points out that in general, measuring the value of an enterprise mainly refers to two parts. First, physical assets, including ships, cars, real estate, land and other physical objects, and second, financial assets, including cash, accounts receivable, debts and so on. In fact, under the real market conditions, there are three other important factors to measure the value of an enterprise: first, to establish an enterprise organization that meets the requirements of market competition; second, to build a team of employees who are satisfied internally; and third, to bring profits to an enterprise with an externally satisfied customer base. Only by giving full play to these three functions can we maximize the overall value of the enterprise. On this basis, Wei Jiafu put forward three maximizations of COSCO's corporate culture construction: one is to maximize operating profit, the other is to maximize shareholders' return, and the third is to maximize enterprise value.

At present, COSCO Group has established and vigorously advocated the corporate values of "providing the best service to customers and bringing the greatest return to shareholders", which is an extension of Wei Jiafu's "three maximizations" to encourage 80,000 employees to forge ahead towards higher goals in the new century. The "best customer service" here refers to serving shareholders, customers and employees ... among which customer service is the core; We should treat everything we do with a service attitude, take creating value for customers as our mission, and take customer satisfaction as the highest goal of enterprise behavior. For a long time, COSCO has provided value-added services to customers through one-stop service, green express delivery, e-commerce, modern logistics and other high-quality and efficient means, keeping customers firmly in the enterprise. The "return" in the "shareholder's maximum return" refers to the return to shareholders, managers, employees and customers, and its core is the return to shareholders. To achieve this goal, we must work hard on "creating value", focus on profit, and do everything possible to reduce costs, increase income and create high value-added services through industrial restructuring.

Over the years, COSCO Group has fully and flexibly used various modes of operation, such as production management, capital management, brand management, network management, joint operation, diversified operation and transnational operation. Through the implementation of differentiation strategy (that is, "you have me, I have you, you are weak and I am strong, you have no me, you want me to be the first." ), brand strategy, using high-tech service means such as road transportation positioning system, loading simulation system, typhoon prevention and avoidance command system, navigation intelligent system, etc., to raise COSCO's service to a new level. Let customers be satisfied, so as to establish a well-known reputation. "Reputation can make commodity prices higher than others", which is the highest level of competition. Many enterprises under COSCO Group attach great importance to this point, and incorporate service quality into one of the important contents of the "two civilizations" assessment, establish a monthly customer satisfaction assessment, and combine the assessment results with the bonuses of supervisors and employees to mobilize the enthusiasm of employees to participate in services, actively provide value-added services to customers, and truly maximize corporate profits by providing customers with comprehensive, fast, characteristic and high-quality services. For example, some ocean-going companies have explored many new ways to serve customers in good faith: first, according to the charterer's requirements, the government shipping department and the captain attach great importance to the shipping schedule and try their best to arrive at the time required by the charterer; Second, each voyage should be loaded as much as possible according to the port and ship conditions; Third, control the number and time of tugboat use and reduce port charges; Fourth, in the harbor basin, you can move berths by yourself, and never send tugboats; Fifth, port state inspection and cabin inspection can be passed at one time; Sixth, actively help the owner to provide the best solution to the loading problem. The charterer is very satisfied with the service of the company and the ship. When the company proposed to adjust the rent (the contract is only half a year), the renter readily agreed and proposed to extend the lease term. Ships provide value-added services for renters, maximize benefits for renters and create favorable conditions for companies to increase rents, which not only maximizes benefits for renters, but also ensures that companies maximize benefits. From a practical point of view, "providing the best service to customers and the greatest return to shareholders" is in line with the requirements of the market environment and the essential requirements of establishing a modern enterprise system. Only by providing customers with high value-added services, implementing differentiation strategy to consolidate old customers, developing new customers and expanding business, can we maintain and increase the value of enterprise assets and maximize the benefits, thus achieving the goal of maximizing shareholder returns. We should have enough understanding of this and constantly sum up and improve it in practice.

From the above discussion, we can clearly see that values are the cornerstone of corporate culture, the overall evaluation and general view of employees on the production, operation and goal pursuit of enterprises, and have the role of guidance, pillar, influence and suggestion; The success of an enterprise in the competition lies precisely in whether all employees can clearly distinguish, accept and implement the values of the enterprise.

Corporate vision: Just like a person, everyone will make a plan for himself and what kind of person he wants to be. The same is true for enterprises. There will also be a vision in the development strategy of the enterprise, which is to lead all employees to develop the enterprise into the goals and achievements they want to achieve!

Sense of mission: Just like individuals, everyone has a sense of mission in society. Then the enterprise instills such thoughts into the employees, so as to connect with the culture of the enterprise and make the employees full of enthusiasm within the enterprise. The sense of mission of enterprises is generally manifested in their efforts and contributions to society and employees! Once people have a sense of mission, no matter what they do, they will be very serious and hard!

Purpose: It is also a part of corporate culture. For example, an enterprise should instill a standard in its products and services. Simply put, the slogan of the enterprise can also be regarded as the purpose of the enterprise. This is very important to the image of the periphery of the enterprise, so that others feel that the enterprise is serious and standardized.

There is a connection between them. The establishment and corporate culture of an enterprise is very important, and it is the soul of an enterprise! The above points, this kind of culture will run through all employees of the whole enterprise, which will be of great help to the development of the enterprise, image building, employee quality guarantee and so on. The essence of enterprise lies in!