Licheng District plans and carries out a series of activities to help create a "software system" for the world heritage city

Focusing on creating a "world's ancient city" and a "living ancient city", on the occasion of the first anniversary of the successful application for World Heritage, the Propaganda Department of the District Party Committee, the District Culture and Tourism Bureau, the District Social Science Federation, the District Cultural Investment Group, etc. Based on the post-World Heritage application era, the unit creates a model city for World Heritage protection and utilization, promotes the protection and inheritance of excellent traditional culture, and takes the lead in planning five series: "The Show of the City, the Soul of the City, the Sound of the City, the Appearance of the City, and the People of the City" to create Enhance the cultural atmosphere, promote the protection and utilization of cultural heritage, and help create a software system for world heritage ancient cities to show off their beauty, cast their souls, express their voices, display their appearance, and gather people.

Let’s take a look at what exciting activities there are!

　 Show of the City

01

?Pyrotechnic smoke? New force of intangible cultural heritage? ? ?

1. Activity time: The night of the Fujian Provincial Cultural Tourism Economic Conference

2. Activity location: Zhongshan Road

3. Activity content: Nanyin Nanxi Nanquan, intangible cultural heritage handmade and other traditional southern Fujian folk art elements Combining hip-hop, modern dance, pop music, Hanfu COSPLAY and other modern art forms, through the blending and collision of tradition and fashion, travel through time and space, dialogue with the ancients, and immersively experience a multi-dimensional, all-round sensory art where time and space are intertwined. The feast recreates the scene of merchants from all over the world amidst the roar of the sea.

02

?Good life? Ancient charm of Carp City?

Fujian and South Africa’s traditional folk song and dance micro street activities

1. Activity time : On the evening of July 25th

2. Activity location: Zhongshan Road

3. Activity content: Southern Fujian style street dances such as fire tripod in-laws and chest-beating dance will be held on Zhongshan Road Folk song and dance performance.

03

? A city that never sleeps? Sing to win or lose?

? ? Outdoor music and light show

1. Event time: July Around the 25th

2. Activity location: Fuwen Temple

3. Activity content: World Heritage First Anniversary Theme Light Show, through the changes in lighting, reflects the Song and Yuan Dynasties, Quanzhou, the City of Light ?’s prosperous scene; music and light show, combined with the current tourism trend, to carry out camping concerts.

04

? Impression of World Heritage? Love for Licheng? ? In 2022, Citon Cultural Plaza will enter corporate cultural activities

1. Activity time: 7 In late October

2. Activity location: various streets

3. Activity content: Relying on the brand of Licheng District Ci Tong Cultural Square, promote the world heritage Quanzhou and Licheng culture into Licheng The enterprise provides immersive southern Fujian cultural experience for the people of New Licheng through a series of cultural activities such as southern Fujian characteristic art performances, world heritage photography exhibitions, book rafting, ancient city cultural tourism promotion and exhibitions, and intangible cultural heritage skills experiences.

　 05

? Song and Yuan Dynasty China? Showcase the charm of Licheng World Heritage?

? Cultural tourism products of Licheng District, Quanzhou

Innovative design Competition

1. Activity time: July 15th - September 15th

2. Activity location: To be determined

3. Activity content: Yifu Culture , Licheng City IP, and intangible cultural and creative industries to create a Licheng tourism and cultural creative industry ecosystem covering the four major chains of product research and development, copyright protection, IP conversion, and product marketing.

　 06

World Heritage Site? Travel Photography +? Publicity and Display Plan

1. Event Time: Publicity Release on July 25

2. Activity location: Licheng World Heritage Site

3. Activity content: Create three urban demonstration scenic spots: deepening "travel photography + culture" integration, making fine "travel photography + food" articles, and making Focus on travel photography + leisure products to promote the world heritage and cultural heritage of Quanzhou Licheng District to tourists at home and abroad.

　 07

? World Heritage? Famous City

? Quanzhou Licheng Yuanshi Cultural Center

1. Activity time: August

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2. Activity location: He’s ancestral home in Houcheng, Quanzhou (No. 140, Houcheng)

3. Activity content: The development and growth of the contemporary cultural and creative industry based on “Digital + Cultural Creativity” Trends and technologies, through the joint efforts of Yuan Universe Creative Arts and Licheng District literary and art workers, we will create a culturally and technologically intelligent Yuan Universe Exhibition Hall to showcase the historical beauty, spiritual beauty, and cultural beauty of Licheng District. Through the Yuanverse offline exhibition hall, we will build a method to meet the needs of the current popular cultural experience. "Technology + Culture" uses modern technical means to focus on the "World Heritage" culture of Licheng District, and gives it a longer life and vitality through exhibitions.

　 08

2022? China Film Screenwriters Week? Launching Ceremony

1. Event time: July 22

2. Event location: Crowne Plaza Binjiang

3. Event content: Combining Quanzhou’s cultural development strategy and Licheng District’s rich historical and cultural resources, the China Film Association, Fujian Provincial Film Bureau and the Quanzhou Municipal Committee of the Communist Party of China The Ministry of Science and Technology will cooperate with the Ministry of Education to organize the 2022 Chinese Film Screenwriters Week event, and a launching ceremony will be held in Licheng on July 22. The first event will be held in Licheng District.

　09

《City of Gods: Human Editorial Department》Project

　1. Activity time: August

　2. Activities Location: Licheng District

3. Activity content: Create the "City of Gods" IP with multi-format content, launch multiple seasons of "City of Gods Human Editorial Department" short dramas, and continue to develop in the future Other long-form content to create the "Chinese Gods Universe". With the help of the dissemination of film and television works and the subsequent development of "Gods of Gods" IP, we will attract leading film and television resources and capital to invest in Licheng, realize the mutual empowerment of the "upstream film and television production industry + the downstream film and television tourism industry", and open up the closed loop of culture and business. Promote economic transformation and healthy development.

10

Miss Universe Fujian Area Trial

1. Event time: September

2. Event location: Licheng District< /p>

3. Activity content: The Miss Universe Competition was founded in 1952. It is the largest and most watched beauty pageant in the world. With the theme of Youth Sparkling Oriental Charm, the 70th Miss Universe Competition will be held. The Fujian branch of the Miss China Regional Contest uses a ?1+N? format, that is, a beauty pageant + N theme activities, to create a Miss Universe contest with unique Quanzhou cultural characteristics. While showing the strength of youthful struggle and the characteristics of oriental femininity, it will combine Quanzhou's intangible cultural heritage and excellent traditional culture to create a fashion feast where tradition and fashion collide.

The Soul of the City

11

Creating a World Heritage Model City Core Project

A Living Ancient City? Southern Fujian Dialect

< p> Rescue conservation and inheritance project

1. Activity time: all year round

2. Activity location: within Licheng District

3. Activity content: online Build a platform and develop the "Quanqian Liyin" Minnan language study app. It is planned to build and improve the entire platform in three phases: popular, tool and interactive. Through the organization of competitions and activities offline, we will promote the in-depth development of Minnan language study and practice activities.

Voice of the City

12

? Taiwan Opera? Nan Opera? Xin Cheng?

1. Activity Time: Early August< /p>

2. Activity location: Hall A4

3. Activity content: Integrate traditional repertoires such as Nanyin, Palm Puppetry, and Liyuan Opera with modern innovative programs to create a contrasting effect The artistic effect, coupled with the host interview format, allows the audience to have a deeper understanding of the charm of traditional Minnan opera, and inspires young people to create and innovate with modern aesthetic concepts, giving traditional art a new color.

13

?Haisi Quanzhou? Ancient City Forum?

1. Activity time: late July to the end of the year

2. Activities Venue: Su Tingyu’s former residence

3. Activity content: Planning and holding a forum based on the idea of ??"cultural application promotion and implementation project transformation", inviting experts, scholars, cultural celebrities, etc. to focus on the creation of a world heritage model city and talk about the world heritage The story of the ancient city, building the cultural brand of the ancient city, etc., and carrying out theme lectures, seminars and exchanges.

14

Collection? The World Heritage City in My Mind? Topic

1. Activity Time: Second Half of the Year

2. Activities Location: Online

3. Activity content: Carry out topic collection activities around the protection and utilization of the historical and cultural heritage of the ancient world heritage city and the creation of a world heritage model city, and organize sharing, discussion and exchanges.

15

?Fuli Tongsheng?Micro-preaching

1. Activity time: all year round

2. Activity location: various Street

3. Activity content: Combined with the promotion of "Fu" culture, it will be carried out in the form of "1+1+N" (micro-preaching + cultural rural areas + N), making full use of the New Era Civilization Practice Center Institutes, stations and various cultural spaces and other places, promote the "Fu Li Tong Sheng" micro-preaching + civilized practice activities into communities, enterprises, schools, streets and world heritage sites to create "Fu Li Tong Sheng"? Series of event brands.

16

?The sound of lucky carp and tongs? World Heritage Quanzhou?

World Heritage exhibition board tour publicity activities enter the grassroots level

1. Activities Time: Starting after July 25th

2. Activity location: All streets

3. Activity content: Deepen the publicity and education on the theme of "World Heritage Quanzhou", cooperate with the Municipal Maritime Affairs Bureau, The Municipal Maritime Affairs Bureau provides promotional display boards to carry out "Fu Li Tong Sheng" World Heritage Quanzhou and "World Heritage Exhibition Board" tours and publicity activities at the grassroots level, and each street takes turns to conduct the tour publicity. It takes the form of a combination of outdoor mobile exhibitions (half a day) and indoor exhibitions (one week): First, each street combines the development of publicity and cultural activities to simultaneously hold world heritage exhibition board tours to publicize community activities, and invite cultural and historical experts and volunteers from the Municipal Maritime Museum on site Carry out publicity and explanation; second, each street selects an indoor place where publicity display boards can be placed to conduct a week-long publicity tour to facilitate the public to visit and learn.

　 17

? Quanzhou of the Song and Yuan Dynasties ? Faying Erythrina spp.? Research activities

1. Activity time: July 21

2. Activity location: Quanzhou Intermediate People’s Court Faying Citong Exhibition Hall

3. Activity content: Quanzhou Intermediate People’s Court takes the legal system related to Quanzhou’s marine commerce during the Song and Yuan Dynasties as the main content, using text and physical objects , photos, plates, charts, scene restorations, multimedia and other means to create a modern and fully functional French Yingtong Exhibition Hall that promotes education and popularizes the legal culture of the Maritime Silk Road in the Song and Yuan Dynasties. In conjunction with the first anniversary of the successful application for World Heritage, the District Committee Theoretical Center Group was organized to carry out research activities of the Song and Yuan Dynasties Quanzhou Faying Erythrina Licheng District Committee Theoretical Learning Center Group (expanded).

18

?The sound of lucky carp and tongs? ?World Heritage Ancient City?

Theme micro-preaching video show

1. Event time : Starting from mid-to-late July

2. Activity location: Hall A4

3. Activity content: Using the "Licheng Weishi" video account "Fuli Tongsheng" micro-preaching platform , combined with various activities such as the first anniversary of the successful inscription of the World Heritage City, the "World Heritage Ancient City" themed micro-promotion video and various event video exhibitions were carried out.

Little things about Licheng, 88 likes?

19

?New forces in Nanyin?

1. Event time: July 18 Starting on the same day

2. Activity location: Zhongshan Road Jinyu Lane, Quanfu Impression Sandaoxing, etc.

3. Activity content: Taking the world heritage Nanyin as the main creative inspiration, using ? Nanyin? New Nanyin? cultivates college students' imagination and creativity, feels the different charm of intangible cultural heritage, and opens up new horizons.

　 20

?The first anniversary of the successful application for World Heritage? A series of publicity activities

1. Activity time: July (throughout the whole year)

2. Activity location: Cooperation between all streets and units

3. Activity content: Through the operation mode of "one collection, multiple generation, all-media dissemination, and multi-point distribution", focusing on the theme of "World Heritage" Continuously set topics, based on its own platform "Licheng Micro Matters", and drive "multiple sectors" with "one center". At the mainstream media level, we connect with external publicity and push press releases to central, provincial, and municipal-level mainstream media and their new media outlets to expand Licheng’s external influence; at the social communication level, we guide and encourage self-media celebrities and civil organizations to voice their support , build a three-dimensional publicity matrix with multi-dimensional unified voice and comprehensive multi-platform coverage. Relying on the platform resources of Licheng Cultural Investment Group Media Company, we will complement each other's advantages in talent, technology, capital, channels, platforms, etc., and implant the Haisi Family City IP in each publicity section for organic connection. ?

The appearance of the city

21

A short video exhibition of twelve scenes of the world heritage city? A publicity and display activity to endorse the core values ??of socialism

1. Activity time: late July

2. Activity location: various streets

3. Activity content: The cultural landscape of the diverse ancient city contains rich humanistic spirit. The short video exhibition of the twelve scenes of the World Heritage Ancient City is a publicity and display activity to endorse the core socialist values. It organizes and mobilizes various streets to conduct a survey of cultural resources in the jurisdiction, and selects short videos that can better represent the core values ??of socialism and are well-produced. Licheng Weishi? Video account, Douyin account and other official accounts are broadcasted, and the public accepts likes and votes, promotes the world heritage ancient city in the form of short videos, and promotes the cultivation and practice of socialist core values.

Military things about Licheng, 107 likes?

22

?World Heritage Ancient City? Breeze Journey? Launching Ceremony of Integrity Culture Boutique Study Route

1. Activity time: July 21

2. Activity location: Four streets in the old city

3. Activity content: Display of high-quality study routes on integrity culture and integrity literature Release innovative projects (including the release of hand-drawn maps and electronic maps of clean culture, and settle in the "Smart Carp Tour" applet, etc.); carry out the introduction of the improvement of "Guxiang Qingfeng", "Sanchao Alley" and clean cultural streets; organize some newly promoted district management cadres and some Newly recruited young cadres visited Quanzhou No. 6 Middle School Town God's Talk about Integrity Cartoon Exhibition to welcome the 20th National Congress of the Communist Party of China.

People of the City

23

Quanzhou Li Zhi Academic Research Association

(New address) unveiled

1. Event time: July 5

2. Event location: No. 42, Jingang Lane, Zhongshan South Road

3. Event content: Quanzhou City held at No. 42, Jingang Lane, Zhongshan South Road The unveiling ceremony of the Li Zhi Academic Research Association (new venue) and a symposium were held to conduct discussions and exchanges on how to increase the publicity of the historical and cultural celebrity Li Zhi, organize a series of commemorative activities, and build the "Double Li" celebrity brand.

　 24

? Hundreds of craftsmen and artists in the ancient city? New design of cultural heritage?

Inheritance development plan

1. Activity time: next Half a year

2. Activity location: Relevant universities

3. Activity content: Gathering intangible cultural heritage projects with southern Fujian characteristics in the ancient city, through docking with colleges and students related to universities, to carry out? Research and training for intangible genetic inheritors? Promote 1+1 and 1+N cooperation between inheritors and universities, colleges or students.

25

? World Heritage? Cultural Commentator Skills Competition

1. Event Time: July 22

2. Activities Location: Zhengyin Academy

3. Activity content: Organize a World Heritage site explanation team around the World Heritage sites in Quanzhou, and conduct PK on World Heritage site explanation skills online and offline.

26

Public welfare bilingual explanation activities of ancient city world heritage attractions

1. Activity time: late July

2. Activity location: 8 heritage sites

3. Activity content: Relying on the second batch of bilingual commentators trained by the ancient city’s cultural communication talent cultivation plan, we will carry out public welfare explanation activities at the ancient city’s world heritage sites.

27

The Licheng Literature and History Society was established

1. Event time: July 14th

2. Event location: Licheng District

3. Activity content: Focus on cultivating and gathering more professionals who promote, interpret and disseminate the history and culture of the ancient city, establish the Licheng District Literature and History Society, and recruit members of the society who love the ancient city and are enthusiastic about the dissemination of the history and culture of the ancient city. Mainly composed of young people, the old, middle and young generations combine to lead the new with the old, forming a well-structured and energetic talent echelon, and jointly do a good job in the research, interpretation, publicity and transformation of Quanzhou's history and culture.

28

Training of local residents in streets and alleys

Resident volunteer part-time instructors

1. Activity time: second half of the year

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2. Activity location: Licheng District

3. Activity content: Training local residents to be resident volunteer part-time commentators to tell you the stories of the streets and lanes of the ancient city and encourage them And promote teachers, students, cultural talents, and enthusiasts to participate in the collection of cultural resources in the streets and lanes of the ancient city, identify characteristic streets and lanes, tell historical stories, and give the traditional streets and lanes buildings and former residences the contemporary value of business, so that citizens and tourists can know where they came from. The next step is to better display the charm of cultural tourism in the ancient city, increase the visibility and reputation of Quanzhou, a world heritage site, and further promote the revitalization of ancient city streets and alleys.

29

Linkage between Licheng and Changting, a famous historical and cultural city

1. Activity time: end of July

2. Activities Location: To be determined

3. Activity content: Licheng District and Changting County will cooperate in ancient city protection, cultural tourism integration, and the creation of a national tourist resort.