What is the trend? What are the trends? How to identify major trends

Trend 1, Chinese character meaning trend: the development trend of things. (Excerpted from Modern Chinese Dictionary) 2. The following is an introduction about a security software company, and the word "trend" has different meanings:

Global leader in network security software and services.

Founded in 1998, Trend Micro is a global leader in network security software and services. A few years ago, it led the trend from desktop antivirus to network server and gateway antivirus with its outstanding foresight and technological innovation ability, and now it has once again proved the foresight and leading position of Trend Micro to the industry with its unique service concept. Headquartered in Tokyo and Silicon Valley, USA, it has branches in 26 countries and regions and a research base in Taiwan Province Province. Its products include OfficeScan, NVWE, IGSA, IWSA, IMSA and other world-renowned anti-virus software. The total number of employees exceeds 2000. Last year, the global operating income was close to 500 million US dollars, and it was a high-growth multinational information security software company. Trend Micro was listed on the Tokyo Stock Exchange in Japan and Nasdaq in the United States respectively, and was selected as sdcsdcasadcsdc in June 5438+1October 2002. This is another great pioneering work. Trend Micro has made a bold promise that it will accept a fine if it fails to solve customers' problems within the specified time, which is unique in the whole anti-virus industry.

In July, 20001,Trend Micro officially entered the China market and set up branches in Shanghai, Beijing, Guangzhou and Chengdu, aiming at "serving users' needs with innovation" and providing high-quality products and services to users in various industries in China. Up to now, Trend Micro has more than 65,438+060 employees in Chinese mainland, including 60 R&D centers in Nanjing, which ensures the fastest product and technology updates.

At present, Trend Micro has deployed more than 460 distributors in China, and established a nationwide channel system covering 30 provinces and cities, among which the number of certified anti-virus professional partners (Tess- Trend Micro Enterprise Security Service) exceeds 1.20, laying a good foundation for higher-standard sales plans in the future. At the same time, Trend Micro also attaches great importance to the training of network security, and more than 400 people have passed the certification of TCSE (Trend Micro Certified Security Expert). Not only trained high-quality network security practitioners, but also comprehensively improved the awareness and level of network security. On this basis, Trend Micro, which takes quality service as its greatest pursuit, has set up a Trend Micro authorized service network in 50 cities across the country, which will provide the most powerful technical support and after-sales service guarantee for users in China.

From the beginning of entering China, Trend Micro clearly put forward three strategic goals. The short-term goal is to become the leader of enterprise-level security market; The medium-term goal is to become a security service provider; Trend Micro China's long-term goal is to become a supplier of the entire security infrastructure. At present, Trend Micro has made remarkable achievements in telecommunications, government, finance, electric power, education, energy and other industries, and its turnover has maintained rapid growth. It is worth mentioning that Trend Micro already has PSP (Enterprise Specific Consulting Service) customers in China. This shows that the paid service has been gradually accepted by the market, and there is no doubt that this market potential will be huge.

Recently, Trend Micro has reached an agreement with the National Computer Anti-virus Emergency Center, and Trend Micro will set up "TrendLabs China" in the National Computer Anti-virus Emergency Center, which will facilitate extensive technical exchanges between the two sides, promote the development of network security in China, assist the National Computer Anti-virus Emergency Center in cracking down on network security crimes, and better serve the vast number of users of China Trend Micro. Trend Micro China Lab will make full use of the rich resources of Trend Micro Global Anti-virus R&D and the Philippine-based technical support center-Trend Labs is the only anti-virus organization in the world that has passed the ISO90002 certification, and is composed of more than 400 senior security experts, which can provide professional anti-virus services for global Trend Micro users 24 hours a day. The formal establishment of TrendLabs China in Tianjin will definitely play a positive role in promoting TrendLabs to better serve China users.

At present, Trend Micro has become the largest multinational information security software company in China, and sincerely hopes to serve the information security infrastructure construction in China for a long time.

[Editor] Corporate Culture

Creativity, change, communication, customer-oriented, trustworthy.

Zhang Mingzheng, Chairman of Trend Micro, accepts Commonwealth Magazine. (Note: The top business magazine in Taiwan Province Province) said in an interview: "For more than ten years, I have only one purpose in accepting media interviews, which is to attract talents. Trend Micro does not rely on factories and land, and its most important asset is people. At present, Trend has 1 1800 employees (2002165438+1October), and 800 employees have not been employed for two years, and they have no knowledge of Trend Micro in the past 12 years, let alone corporate culture. From June 8th, 2002 to June 8th, 2002, taking Munich as the first stop, Zhang Mingzheng and his wife, Chen Yiqian, who is also a senior executive vice president, spent three months exploring major global strongholds and talking face to face with employees from 23 countries about trend strategy and culture. This meeting is called the summit. Please see the attached summary of the China meeting.

Although joking that this is a "concert tour", Chen Yiqian has been busy for a month.

In order to make it easier for employees to remember, he made five stationery items (hats, coke racks, headphones, business cards and rulers) from five corporate cultures (creativity, creation, change, communication, customer orientation and trustworthiness), and put them into a small backpack, which was handed over to each employee by Zhang Mingzheng at the staff meeting.

The name of the employee is embroidered on the backpack, which fully shows the sincerity of the boss. In the future, this 4 C+T corporate culture will become a specific indicator of performance appraisal. (The above text is taken from Commonwealth Magazine No.262)

[editor] the unpopular "c"

Before Trend Micro announced the culture of 4 C+T, it was called 4 C culture, that is, creativity, communication and changing customers. However, Chen Yifen, director of Trend Micro R&D, put forward a meaningful and unpopular "C" for R&D engineers.

"We have some unpopular C's, but they are not very common. Chen Yifen, Chief Technology Officer of Trend Micro, humorously joked about Zhang Mingzheng, CEO of Trend Micro. In order to avoid putting too much emphasis on individual heroism, Trend Micro has a unique leadership strategy. Take the company's unique tutorial system as an example. Every new engineer has an introductory master. On the first day of work, the master invited his disciples to lunch, which is a traditional global trend. In order to let everyone realize the importance of teamwork at any time, a poster was made in the Trend Micro conference room, which read: Cool, don't be cocky! (Calm but not arrogant)-The winner said: We can do it. (The winner said we should do it together)-The loser said: Only I can do it. (Losers always insist that I can do it myself) Be constructive, not complaining! (Suggestions are welcome, complaints are not welcome) -winner said: We can do better in this way. The winner said, "Only in this way can we make progress together! )-Losers say: You always do something wrong. (The loser says, "You always make mistakes. ") cooperate, no compartment! Division of labor and cooperation must not go their own way-the winner said: let's do it together. (The winner said; " Let's work together! )-The loser says: That's your business (the loser says: "That's your family's business!") 」)

The purpose of these slogans is to remind engineers who are prone to arrogance that they can be cool, but they should not be complacent. Put forward an improvement plan before complaining. For the R&D team, the most important thing is to cooperate with each other, so as to achieve unity, rather than fighting alone.

3. Stock market terminology.

Trend is the direction of stock market movement; The trend has three directions: the upward direction; Descending direction and horizontal direction. There are three trends: major trends, minor trends and transient trends.

Current management team:

Eva Chen (Chen Yihua)-Since the establishment of 1988, EVA has been committed to leading Trend Micro to become the most creative anti-virus security company in the world. Before becoming CEO, Eva served as executive vice president of the company in 1988- 1996 and CTO in 1996-2004. During this period, Eva has made indelible contributions to the company and the network security community. Under her leadership, Trend Micro has created a number of industry firsts, from unique products to virus outbreak prevention management methods. Eva was appointed as CEO at the end of 2004 because of her outstanding innovative consciousness and leadership.

Mahendra Negi

CFO (Chief Financial Officer)

Global CFO

Raymond gene

Mr. President,

European business

President of European operations department

Max Cheng (Zheng Yili)

Executive vice president,

Global technical support

Executive vice president of global technical services

Ryan Beth

Mr. President,

North American operation

President of North American Operations Department

Zhang (Zhang) Executive Vice President,

Global security service and response

Executive Vice President, Global Cyber Security Department

Omikawa Akihiko

Senior vice president,

Japanese sales and marketing

Senior Vice President of Sales/Marketing, Japan

Beam (beam)

Executive vice president,

Engineering operations and information

Executive vice president of global engineering

Ralph Liu (Liu Jiayong)

Vice president,

Asia-Pacific operation

Vice President, Asia Pacific Operations Department

Steve kwane

Vice president of the company,

Omnibus market

Executive vice president of global markets

Gustavo Moroni

Vice president,

Latin American business

Vice President, Latin American Operations Department

Founder:

Steve Chang, Chairman/Founder Chairman and Founder (Zhang Mingzheng)

Jenny Chang, (Chen Yiqian) Co-founder Co-founder

Eva Chen (Chen Yihua) co-founder.

Introduction to Trend Micro Heuristic Technology Intellitrap

Brief introduction of intelligent trap heuristic technology;

Intellitrap technology is mainly used in Trend Gateway products at present, which can intercept unknown "shell" programs. "Shell" technology is currently used in many viruses. After the shell, it is equivalent to encrypting the program. If the non-universal or non-commercial shell method is used, the anti-virus software will not be able to recognize the program and will not be able to "shell" it. Antivirus software can't handle it.

Common software and commercial software that Trend Anti-virus Engine can identify are all scanned with shells, which will not cause false positives. However, it is also possible that some * * * software or applets have their own shells, so they cannot be identified (cannot be scanned with shells), which may cause false positives.

Interllitrap has been enhanced to identify bot programs and special file structures according to the characteristics of viruses existing in the network, which can help customers improve the recognition rate of unknown viruses.

Intellitrap technology, combined with its black-and-white list and the ever-increasing unpack technology, can effectively enhance the drug detection ability.

Considering that PE_LOOKED usually uses "shell" to escape the tracking of antivirus software, using Intellitrap can effectively intercept PE_LOOKED virus.

At present, Intellitrap is only used in antivirus products, and users of enterprise edition and personal edition need to modify the engine files themselves.

The virus code scanned by Intellitrap technology is Packer-Gen.xxx (xxx is 00 1~006).

Introducing China virus code heuristic into China model;

The virus pattern king plan launched by Trend Micro is a China virus pattern specially made according to the characteristics of computer viruses in China. In addition, a number of anti-virus functions such as intelligent virus scanning technology, Intellitrap technology and the latest anti-virus DCE5 technology have been added, which will continuously enrich the anti-virus technology in China. China pattern will comprehensively enhance the computer virus killing ability of trend products.

Intellitrap technology seems to be more useful than China virus pattern.

Intellitrap+ China virus pattern can detect many viruses.