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High-standard damaged goods often have the possibility of "explosion", and the new brand Saint Michael is a typical case recently. Two managers, one is Hosokawa Morihiro, a Japanese designer who makes ready-to-wear clothes;

The other is Cali Thornhill Dewit, an artist who helps Kanye make albums everywhere. He was founded less than a year ago and has become "popular" among players in Japan, the United States and other places. Explosives are hard to find, and many "Understanding Brothers" call it the next gallery department.

In just a few months, from the Tokyo fire to Los Angeles,

Poggi, Kwavo, Nana Ou-yang, Kubo. ...

All these items are planted on the grass:

In the first half of the year, I began to pay attention to Saint Michael, a "new brand". The religious attribute design is very special, because it combines elements such as "old with new", graffiti and stains.

Since then, under the frequent start of a group of Icon and pioneer players, it has also been found that several "out-of-circle items" have appeared in the brand. The first one is this one-the joint coat of Saint Michael and Short, the "American century-old leather brand";

This design pays tribute to Marlon Brando's style in Wild One. Poggy took the lead in wearing it and paired it with a ready-made "military cloth bag". Many players on social platforms also exposed this single item.

It is also a joint model. The Saint Michael X Dickis "Smile Printing Set" released in September this year was shot by Dashan Shennai;

Kubo, the founder of GR8, a Japanese fashion boutique, also got the opportunity to get into the upper body in advance as early as March.

Quave wore a blazer in June, 5438+00, and thought it was quite brilliant with brand items such as Gallery Dept and Chrome Hearts.

In addition to co-branded items, T-shirts similar to the portrait T-shirts of Nirvana band lead singer Kurt Vintage have also become "explosive" by making old feelings and unique prints with "artificial restoration" Vintage;

Not only has it won the favor of Quave, but this design is obviously aimed at the appetite of current players. Many people commented: "This Tee is another Vibe weapon".

Pullover hoodies and sweaters are also the highlights of Saint Michael. A large number of old stains, hand-painted graffiti and fonts attracted Nana Ou-yang's upper body. When posing, he didn't forget the myth of Guo Man being played by COS at that time.

Future showed the Saint Michael Jesus pullover last month, and many players in the comment area also asked "What brand is this" when they said that they "really want to start with the same model".

Inherit ready-made elements,

Into Kanye's "Pablo's Life" logo,

Saint Michael was born:

However, Saint Michael is a brand-new brand, which was founded on June 38 this year+10, and it was not until August that the first complete series of the brand was launched.

The Japanese icon above can even explain the brand frequently in advance, which is inseparable from the fact that Hosokawa Morihiro, one of Saint Michael's managers, is behind the scenes.

At the same time, as the "founder of ready-to-wear", Hosokawa Xiongtai, whose popularity in the circle ranges from Poggi to Travis Scott and Post Malone, has brought goods and even cooperated with him;

Saint Michael has also inherited the consistent method of garment companies to dispose of old things and destroy them, but it is no longer dependent on military antiques, but has transformed single items on "new cloth" and the price is relatively "close to the people".

Kali toured Kurt Cobain in the early 1990s and appeared as a woman on the cover of Nirvana's 93 album "In the womb". She is also the "male nanny" of Kurt's daughter.

There are many discussions about Cali. There are rumors abroad that Cali and Kurt's wife courtney love conspired to "murder" Kurt Cobain, because the two sides had a secret conversation the day before Kurt's body was found.

The day Kurt disappeared in Rome, Cali was there, too, and then disappeared. In recent years, Cali has also cooperated with Virgil Abloh and NEIGHBORHOOD. And its momentum has spread all over the world.

What players know best is that Cali organized the Merch series for Mr. Kanye around 16 album "The Life of Pablo", especially the fonts appearing in the single product, which can be described as a smash hit;

Such a classic logo, as well as Kurt Cobain's "variety" in the past, was more or less brought into the design of the new brand Saint Michael by Cali.

Two "well-known managers", Hosokawa Kumada and Cali, also made a 20FW catalogue for the brand as "models", and their single products were subsequently sold simultaneously in designated buyer's stores in Japan, the United States and official website.

The price of "explosive goods" has risen sharply.

And new fakes are often "fake at a glance":

Due to the small quantity of goods, the first series was sold out in less than a week on official websites such as Juice and designated stores such as GR8. After that, the official made it clear that it would not replenish the goods, which made the market price of its "explosive products" rise rapidly.

The white and red "graffiti hoodie" of Saint Michael, which cost more than 400 yuan, was released. On a domestic fish platform, the new versions are all around 6000-7500 yuan.

Futura's "Jesus sweater" of the same paragraph has been fired from the price of 345 US dollars to 45,000 RMB; The market price of Saint Michael X Dickies co-branded jacket and trousers is about 5k and 3k respectively.

Perhaps this photo Tee has become the "choice" of the most players because of its largest size, and its premium has also increased from the price of official website juice of 65,438 Hong Kong dollars +0.900 yuan to about 2,000 yuan.

Fake goods are often "indicators" to test whether a brand is "out of the circle". At present, there are many "brand goods" on a fish, and the price ranges from 300 to 800 yuan.

However, because the old craft is difficult to "imitate", the colors of these fake goods are often "fake at a glance", and the seller also claims that "the board was hit 10 times";

In the mouth of "understand elder brother",

This is the next gallery department,

Players have high evaluation and expectation for it:

In the "suddenly popular" brand, players' comments on Saint Michael are relatively "positive", and some comments will say:

"Saint Michael is the brand I have ever seen, second only to VSM", "The single product is difficult to be imitated, and the technology is much higher than the old brand with the same price" …

The same are "hunger marketing", "irreplaceable technology" and "retro fashion", which reminds many people of the popular brand Gallery Dept；;

Many "experts" also analyzed that Saint Michael is expected to become the next Gallery Dept, and many sellers of a fish also "reminded" everyone: "This price should be rushed, so don't be like when you bought Gallery Dept last year."

Saint Michael's rising speed also makes many players look forward to its "new works". A few days ago, the brand released a joint series with the popular Daning brand Deinm Tears in recent two years.

Cali also invited Tremaine Emory, the manager of Deinm Tears * * * to shoot the clothing catalogue of this series.

At the same time, Saint Michael's 2 1SS series has also entered the "reservation stage", but because the brand has not given a clear reservation channel, many players have begun to "make trouble". Some domestic players said that they "asked many Japanese friends and didn't know how to buy this brand".

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No matter who the next Saint Michael will be,

From the beginning of its establishment to the present "strong momentum",

It really deserves attention and attention.