Recommended Good Book Issue 2 "How to Win the Trust and Recognition of Others by Persuasion"

1. Give full play to the power of social recognition

1. When you vigorously promote a product, on the one hand, you can show the best-selling level of the product from excellent sales data; on the other hand, You should also remember to receive product testimonials from consumers and customers who like the product so that you can provide it to more potential customers and further affirm the benefits of the product.

2. Create opportunities for current customers to communicate face-to-face with potential customers and personally demonstrate their satisfaction with products and company services.

2. Clever use of herd mentality

When selecting positive information for potential targets, we need to be wary of our own subjective consciousness. Don’t focus on the groups that individuals value most, but focus on those with whom we are most attached. The group most similar to the target population.

3. Avoid using negative slogans

Business leaders should also announce how many departments, employees or work partners have adopted new working methods, new software systems or work partners in their daily work. New customer service initiatives, this approach allows you to leverage the power of social proof rather than blaming people for failing to engage, which can be counterproductive.

4. Affirm people’s positive behaviors

The behavioral level formed by most people will become a magnetic middle value, and people who deviate from the middle number will move closer to it, regardless of their original behavior Good or bad, they will change their behavior, move closer to the regular crowd, and give positive recognition to good behavior.

5. Choice phobia caused by too many choices

When consumers are faced with many choices, they may need to distinguish the differences between the options, which increases the number of products to choose. difficulty, so they are unwilling to face the problem at hand and even lose interest in the product and motivation to buy. The group most similar to the target population.

6. Add a no-action option

The no-action option is not just to increase choices, its purpose is to enhance people's involvement. This option constantly reminds the participant that the choice he made is a good choice, otherwise he would have chosen to quit before.

7. Inform the true value of free gifts

In promotional information, do not use the phrase "get a copy of security software for free". Instead, change it to "without paying, you can get a copy of the security software worth ￡150". Security software.

8. A compromise between the highest price and the lowest price

Adding a high-end product to a certain product line means that the product ranked second in price is very Probably considered the most cost-effective option.

9. The mystery of the first cause effect and the last appearance

First of all, when the performance just begins, the judges tend to care more about the score. If the score is high at the beginning, then it will appear later. In order to achieve a better performance, there is not much room for high scores. Secondly, at the beginning of the competition, the judges often compare the contestants with the perfect contestants in their imaginations. You can imagine how high such standards are. . When there are many candidates and you want to get promotion opportunities, appearing last can greatly increase your probability of success.

10. Would rather take the bronze medal than the silver medal

The silver medalist pitted himself against the first place, and instead of ignoring the silver medal that had fallen into his pocket, he became obsessed with missing the gold medal. , and bronze medalists often think of less ideal situations. If they perform slightly worse, they may not win the award, so the bronze medalists are glad that they are on the podium and are therefore happier.

11. High-level fear information must be accompanied by detailed action suggestions

If you happen to discover a particularly serious problem in a large-scale project of a company, then when reporting to the management, you should at least Bring an action plan on how to avoid the worst-case scenario, or management may have found a way to block your report.

12. Reciprocity leads to mutual benefit

If you help your team members, colleagues or acquaintances, this creates a social obligation to help you in the future and repay you.

Based on the principle of reciprocity and the social obligations it brings, ask yourself who I can help to more effectively increase the probability that the other party will agree to the request in the future.

13. Make requests in the most humane, detailed and attentive way

The more humane the request, the higher the probability of response.

14. Create enough surprises

The more a person gets, the stronger his feeling of giving back to the other person. Create little surprises to make customers feel special.

15. Take a step back and the sky is brighter

If one party in the negotiation can first offer concessions and then ask the other party to give him a favor, then he can often put himself in an advantageous position.

16. Thinking about "who can I help" first is more conducive to cooperation

"Who can I help" is more effective than "who can help me". Using this method to seek cooperative relationships can not only increase the probability of the other party agreeing to cooperate, but also ensure that the cooperation is based on a solid foundation of mutual trust, and the cooperation between the two parties will be longer-lasting.

Seventeen. Undertake more corporate social responsibilities

The implementation of corporate social responsibility projects by companies can enhance the corporate image and enhance employee motivation. The most unexpected thing is that companies will not only cause more Consumer favor can even affect consumers' evaluation of its products.

18. The benefits of repaying a favor

As a recipient of a favor, the perceived value of the favor will be higher at the moment, but the perceived value will decrease as time goes by. The effect of the recipient of a favor is just the opposite. He perceives the favor to be of lower value at the moment when the favor is given, and the perceived value increases over time.

To purchase your product or service, you can test the scale first, and take a smaller step by asking the other party if they are willing to try a 10-minute trial service.

Twenty. First put a label on the other person

Teachers and parents use the labeling method to let the child know that he is a good seedling who can cope with challenges, thereby shaping the child's good character.

21. Encourage the other party to make a commitment

When working with team members on a project, it is better to ask them if they are willing to support the project and hope that they will respond affirmatively .

22. Write down your goals

Set a goal, write down a goal, no matter what the goal is, the most important thing is that you have to set a goal, so that There is a direction for efforts. Coordinating goals can increase commitment, even if it is not made public.

23. Envision the vision and weaken current tasks to achieve multiple goals

First, encourage the other party to realize that although unrelated goals actually help them achieve more ambitious goals Outlook, focus on synergies, not conflicts.

Second, weaken the difficulty of the current task, that is, set up strong comparative conditions for the current goal.

Twenty-four. Maintain consistency between products and consumer values ??and behavior patterns

The best way to control a horse is to go in his direction. You can only comply with him first. You can gradually lead it in the direction you want to go. If you drag it as soon as you get on the horse and follow your wishes, you will soon be exhausted and may even irritate the horse.

Twenty-five. Ask for help from people who hate you

People who have already helped you are more willing to help you than people you have helped.

Twenty-six. Take the initiative to chat with strangers

Twenty-seven. Strategies that can help a lot even with "one penny"

Facing the community To a colleague at work, say "One hour can help". When facing a colleague with flying handwriting, say "It would be better if it were clearer". These small steps may seem insignificant, but as long as you move in the right direction , small steps will also play a big role.

28. Low starting prices lead to higher profits

First, a lower starting price will help encourage more people to participate in the bidding.

A lower second starting bid will result in higher clicks. Nowadays, when bidders see a product with a low starting price and there are so many people bidding on it, they will think that the product must be very valuable.

Thirdly, bidders who have participated from the first stage tend to spend more time and energy raising their bids to compete because they have already spent time and energy in this process.

Twenty-nine. Let a third party speak for you

Let others describe your professional experience and qualifications. The audience will be more convinced and they will be more willing to listen to what you have to say. This will also help you avoid the dangers of bragging.

Thirty. Humility makes people progress

I hope these thirty suggestions can help you with your persuasion. Friends who have time can read this book. Regardless of whether you are in the sales industry or not, strong persuasion is a good skill to improve your own work efficiency.