Theme of Insurance Public Publicity Day 2022

The theme of the Insurance Public Publicity Day in 2022 is to forge ahead in a new journey, and insurance protects stability and happiness.

The theme of "July 8th National Insurance Publicity Day" in 2022 is: "Endeavour new journey insurance guards stability and happiness." This year's event will be held from June 25th to July 8th.

During the event, the provincial branches of insurance companies and local city associations closely focused on the theme of the event according to the relevant planning of the provincial association, showing the changes of the insurance industry, popularizing the insurance concept and forming a good public interaction.

This year's main activities will focus on the following aspects:

Activity 1: Carry out the activity of "promoting rural revitalization and serving the elderly". This year, centering on the annual theme of "Striving for a New Journey, Insurance Guarding Stability and Happiness", China Insurance Association designed and developed the WeChat applet of "Insurance Boosting Rural Revitalization and Serving the Aged", which helped to form the insurance public welfare projects of "Boosting Rural Revitalization" and "Serving the Aged" by means of fitness exercise. ?

Activity 2: Participate in the short video topic challenge activity of "Ka Xiu Insurance". With the help of the popular form of mass communication-short video of card show, China Insurance Association launched a short video challenge activity with the theme of "insurance of card show" on Tik Tok official account.

Provincial associations and member units fully mobilize the initiative and creativity of insurance practitioners and the public, and actively participate in topic challenges. At the same time, around the annual theme, it reflects the innovative measures and positive results of the insurance industry in serving economic and social development, popularizes financial and insurance knowledge, and shows the insurer's spirit of high spirits, helpfulness, selfless dedication and optimism in work and life.