Inspirational Copywriting for Children's Dance Class (Sentences to Encourage Persistence in Learning Dance)

Editor's lead: Most people pursue the perfect image in selfie, so as to leave a good impression on others when posting selfies on social platforms, which "kidnapped" software users to some extent and made many users start to resent it, which is one of the reasons why this social software Poparazzi, which can't take selfies, can become popular. The author of this article interprets the popularity of Poparazzi in Z generation. Let's have a look.

For a long time, selfie craze has plagued the social environment, causing many people to pursue their perfect personal image endlessly and spread it wildly on social platforms. In the massive information flow, selfie is always the visual focus.

More and more Z-generation young people hate exquisite selfies and showing off highlights in social networks. According to Vogue Business, these users believe that social software should not only exist for taking selfies and raising attention, but also pursue more real interaction between people.

In May of this year, a social application called Poparazzi topped the Apple App Store in 24 countries on the same day. Less than a week after its release, its value exceeded 1 100 million dollars, and Benchmark Capital (an early investment institution of INS, Twitter and Snap) also invested 20 million dollars in Poparazzi.

Image source: paparazzi

Similar to Dispo, Poparazzi has been labeled as "anti-ins style" and "anti-Internet celebrity style", and many of its functions are to encourage users to record the truth. Although the software based on photo sharing is updated frequently, Poparazzi's unconventional operation is very prominent, so it has gained a large number of Z generations who want to get rid of the control of traditional social networks.

What's so special about 1.Poparazzi? The word Poparazzi can be seen as a combination of pops and paparazzi. Pops is like a simulated shutter sound when taking pictures, and paparazzi translates it as "paparazzi" in Chinese. So, what kind of experience will you have when your friend becomes a "paparazzi"?

Image source: paparazzi

1. Opposing face value anxiety From the product logic point of view, the paparazzi "shielded" the user's front camera. In this way, the silhouette of life can only be captured by someone else's rear camera. Perhaps many people can't accept that their unadorned photos are published, but this novel idea is also the core feature of paparazzi, which allows users to reduce selfies and eliminate the anxiety of showing "perfect moments" on social media.

Image source: paparazzi

Retouching is very common in social software. For example, Ins can support the superposition of beauty filters and facial special effects, and Snap will provide a filter library, but users of Poparazzi can neither edit pictures nor copy them, and can only match one expression at most.

When you open Paparazi's search page, you can see that the content published by users is a real scene and a real state, so you don't have to worry about whether the photos look good or not.

Compared with over-elaborate retouching or even false behavior, Poparazzi advocates turning creativity into a social action and encouraging users to find their truest selves. In fact, it is to let everyone get rid of the anxiety about face value.

2. Oppose the social Poparazzi centered on self-portrait inspirational copy in children's dance class, which reduces the personal influence of users in many functions and avoids the social communication centered on self-portrait inspirational copy in children's dance class. From the perspective of user needs, sharing in the network often comes from two aspects: the first is to brush the sense of existence through sharing; The second is to socialize through sharing. Many social platforms pay attention to these two points, but Poparazzi is not.

Image source: paparazzi

If you want to meet others in Poparazzi, there will be no self-portraits of various concave shapes on his personal homepage, only his photos, as well as the expressions of visits and gains, and there is no routine procedure for praise and comments at all. Although the tagging function is not new, Poparazzi's approach is that when publishing pictures, users must tag at least one friend.

I believe that many people want to expand their social influence through social platforms, but later it has become a bad habit of social culture. Everyone is more afraid of fans and likes, and gradually lose themselves. Poparazzi encourages content creation and makes users feel comfortable with each other in a way that opposes personal-centered social interaction.

Second, why did Poparazzi gain popularity in a short time? As a social software that only supports sharing photos, why did Poparazzi get so much attention in a short time?

1. Pre-publicity, promotion, drainage and increased exposure. Poparazzi can attract a large number of fans to download online, in fact, it is inseparable from perfect marketing strategy. In order to get the maximum exposure, it was promoted on Tik Tok three months before it was launched, and a drainage video was made to cooperate with the rapid fission operation, and network celebrities were invited to publicize it, causing young people to follow suit.

In Tik Tok account poparazziapp, the total number of views of videos released in February reached 1.44 million. The style of the video seems to be aimed at the Z generation. In one of the hottest videos, a girl grimaces at the camera, analyzing three reasons why Poparazzi will become the next heavyweight social software, and that many people will uninstall Ins, and then many video imitators will spread it on a large scale.

Image source: Tik Tok

2. Accurate target group positioning. Besides preheating in the media, Poparazzi's product design has also been carefully designed. After opening the software, a short video will appear, and a group of dynamic photos will be quickly switched. The shutter sound, music beat and mobile phone vibration will follow the rhythm, which will intuitively bring users the feeling of fashion, coolness and youth.

When registering, users will be asked to fill in their mobile phone numbers, and three friends must be invited to complete the registration. In addition, in the process of use, tips for inviting friends often appear, which also makes this product bring its own natural fission social attributes.

Image source: @sara's social platform sharing

In addition, Poparazzi connects to Snap through the built-in button, allowing users to forward to other platforms. The founder of Snap once said that Snap currently covers 90% of people aged 13-24 in the United States, Australia, Britain, France and the Netherlands, which is obviously the main target group positioning of Poparazzi.

3. Meet the needs of the Z generation and trigger emotions * * * With the integration of selfie culture into social life, the functions of P-pictures on the Internet have long been varied, and many studies have shown that selfies have a destructive impact on young people's psychology. Although it can bring freshness to users, long-term deviation from the truth will make them feel empty, and at the same time, the obsession with self-image and attention to other people's comments will also make users feel tired.

Poparazzi's reverse design-anti-selfie, greatly limits the hands-on ability of selfie lovers, which also shows that the social experience pursued by Generation Z has gradually shifted from social software to the pursuit of realism.

To sum up, Poparazzi is becoming a gathering place for young people to face the "truth", and its unconventional operation has also opened up more development space for products. The social track needs strong innovation. Although Poparazzi has attracted great attention with its unique social gameplay, the future still depends on how to break through in the traffic market.

Content reference:

Omr《Poparazzi: Flight Test, Tiktok and Booking Instantly Send Applications to the Top.

Silicon Rabbit Competition "No P-picture, no praise, this social product will kill Instagram".

The material and pictures in this paper are all from the network.

Author: Shi Qu, official account of WeChat: Shi Qu Research Institute (ID: Social Touch 2020)

This article was originally published by @. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.