Development history of cigarette box design

The design history of cigarette boxes is mainly the design history of cigarette labels.

In the early days of the founding of New China, tobacco products were mainly cut tobacco and 7S paperback cigarettes. The packaging of cut tobacco was done by hand, and the trademark was small square label. Most of the cigarette equipments are semi-automatic simple paperback cigarette machines and simple semi-automatic direct packaging machines. One end of the small packet of trademark paper has a tear about one centimeter long, which is left by the cigarette separating needle that separates the cigarette label when directly packaging. Moreover, at that time, manufacturers and other characters still used traditional Chinese characters.

In the middle and late 195s, the new China paperback cigarette machine was used, and the strip packing was all done by hand, and the strip packing trademark was attached to the seals on both sides. At that time, the trademark design was simple, with less color registration and rough printing; Simple moisture-proof paper is used for moisture-proof in the small bag, and the shelf life is short. During this period, the national tobacco industry manufacturers began to implement "public-private partnership", and "state-owned" and "local state-owned" factory logos appeared, and simplified Chinese characters were used. The people's government increased investment and transformation in the tobacco industry. Trademark printing technology has been greatly improved, and multi-color overprint makes the trademark of products more exquisite.

after the 196s, the national tobacco industry implemented "grand alliance", and all cigarette products were labeled as "China Tobacco Industry Company", and the factory name was printed on the seal or on the side of the trademark.

during the "cultural revolution", many cigarette brands added the theme of "cultural revolution", and "a piece of red" labels appeared one after another, many of which became the treasures pursued by people today, especially the complete set of "quotations" labels.

in the middle and late 197s, the country gradually implemented the "reform and opening-up" policy, and the tobacco industry began to introduce foreign advanced cigarette equipment, and the production speed of single machine increased from 1, cigarettes per serving to 3, cigarettes per serving. At the same time, domestic YJ13 packaging machines and other equipment have also been introduced, and the automation level of cigarette production has been continuously improved. Small package was changed from straight package to horizontal package (it can be distinguished from the shape of cigarette label and the crease direction on the old cigarette label, which is also what we often call "flat label" and "horizontal label"), and the strip packaging technology was changed from manual packaging to mechanization. The packaging technology realized the on-line production of small package machine, small package transparent machine, strip packaging machine and strip packaging transparent machine, initially realized the automation of packaging production, and cigarette production entered a new historical period.

In designing trademark printing, with the application of color printing technology, trademark patterns have become colorful and attracted consumers' attention. Because it was a period of joint cigarette production, the brands of various cigarette factories could exchange production with each other, so the same brand would be produced by several cigarette factories. For example, the "Daqianmen" brand cigarettes produced by Shanghai factory can be seen in the cigarette labels of several manufacturers such as Shenyang Cigarette Factory, Zhengzhou Cigarette Factory and Tianjin Cigarette Factory.

since 198s, the country has fully implemented the policy of reform and opening-up, cigarette enterprises have taken the lead, and the pace of importing equipment has been accelerated, with the machine speed increasing from 3, cigarettes/serving to 1, cigarettes/serving. The change of packaging technology is changing with each passing day. There are joint venture, distribution, producer, local group company, province name, country name, etc. in the label of cigarette label manufacturer. Moreover, filter-tip cigarettes began to be widely used in tobacco production after that. In the packaging and decoration design of cigarette labels, factories have vigorously explored local themes, designed famous people, folklore, geography, landscapes, trees, flowers and birds and other characteristic cultures on cigarette labels, and adopted various technologies such as color matching, laser and anti-counterfeiting to try their best to attract consumers' attention and seize the consumer market. In 1986, China's tobacco industry required that tar content be marked on cigarette labels, so the standard of tar content began to be implemented.

In 199, the epigram of "Smoking is harmful to health" officially stipulated by China Tobacco Corporation began to appear, and it was legally stipulated in 1991. There are also some manufacturers who have been filling since 1986. With the increasing awareness of "smoking is harmful to health", the control of tar content and nicotine in cigarettes by various tobacco factories is developing in the direction of low harm. From the cigarette labels of the same brand in different periods, it can be seen that the contents of the above two indicators are declining, and low-harm cigarettes are very popular, and health care consumption has become a trend.

China formally joined the International Bar Code Association in 1991, and it is stipulated that all exported cigarettes and high-quality cigarettes above the provincial level must be marked with bar codes on their trademarks from 1992.

In 23, the number of cigarette industrial enterprises decreased from 184 to 84, and the comprehensive competitiveness was greatly enhanced. In 25, the state required that the content of carbon monoxide should be indicated on cigarette labels, so that smokers could know the quality of cigarettes.

since p>25, according to the strategic thinking of the State Tobacco Monopoly Bureau, all the small tobacco factories with an annual output of less than 1, boxes have to be closed, and some small factories have merged with large factories, which has made many cigarette brands disappear. For example, Guangzhou No.1 Factory and No.2 Factory, Meizhou and Shaoguan tobacco factories in the past formed Guangdong China Tobacco Industry Company.

cigarette labels reflect the history of China tobacco industry from a manual workshop factory to a modern industrial enterprise with fully automated process today, and also witness the historical process from the establishment of New China to the full-scale reform and opening up. From semi-automatic production of cigarette equipment to the introduction of foreign advanced technology and equipment, and then to the localization of digestion technology, all these aspects reflect the development process of China tobacco industry, and at the same time, as a microcosm of China industry, it reflects the development history of China industry from the side.

cigarette labeling has developed from "public-private partnership" and "China Tobacco Industry Company" to the present situation of a hundred schools of thought contending, which reflects the social situation of people from being masters of their own affairs to reform and opening up. The development of cigarette brands from single to diversified, and the popularity of cigarettes with medium and low hazards also reflect the step-by-step change process of people's thinking from conservative to open, from simple consumption to health. These are all witnesses of social progress.

cigarette label, although it is just ordinary commodity wrapping paper, its appearance, patterns, traces of cigarettes and packaging technology all hide rich contents, leaving traces of the times of the society at that time.